Evyatar Shpilman

  • Facebook Surveying Ads Manager Users

    … or objective for advertising? For this most recent campaign, how satisfied are you with the result Facebook ads delivered? For campaigns for the same objective, which of the following metrics do you consider the most important in evaluating the ad’s performance? If your ad is seen by 100 people on Facebook for a total of 150 times (some people saw…

    David Cohen/ AllFacebookin Social Facebook- 10 readers -
  • Facebook Allowing Advertisers to Split Ad Sets

    … Facebook appears to be bringing a form of A/B testing to its ad sets, allowing advertisers to split them. Reader Evyatar Shpilman of The Shpilman shared the screenshots above and below, in which Facebook said of the ability to split ad sets: Find the best audience for your ads by splitting your ad set. You’ll duplicate your ad set and the ads…

    David Cohen/ AllFacebookin Social Facebook- 8 readers -
  • Facebook Extends Structured Status Updates to Pages

    … In a bit of a puzzling move, Facebook has apparently extended its structured status updates to pages. Structured status updates, which Facebook introduced in early 2013, allow users to add emoticons to their status updates, as well as to answer the ever-present “What are you doing?” question by adding elements such as what they are feeling…

    David Cohen/ AllFacebookin Social Facebook- 11 readers -
  • Facebook Adds Ad-Targeting Options Related to Anniversaries, Game Playing

    … Facebook appears to have added options related to anniversaries and game play to its ad targeting categories. Reader Evyatar Shpilman of VisualCommU shared the screenshot above, in which the following options are listed under “more categories”: Anniversary in 31 to 60 days Anniversary in 61 to 90 days Played game in last 14 days Played game in last three days Played game in last seven days Played game yesterday Advertisers: Are these additions helpful? …

    David Cohen/ AllFacebookin Social- 2 readers -
  • ‘Exercising’ Added to Facebook Status Updates

    … Workout warriors on Facebook can now share their activities in structured status updates, as the social network added an option for “exercising” under the “What are you doing?” pull-down menu. Reader Evyatar Shpilman of VisualCommU shared the screenshots above and below, displaying the exercising option, as well as the different activities…

    David Cohen/ AllFacebookin Social Facebook- 6 readers -
  • Facebook Adds Stickers to Comments

    … The addition of stickers to comments is now official, as software engineer Bob Baldwin made the announcement in a Facebook post. In August, Thodoris Konsoulas of Social Media Life shared a screenshot from a reader, pointing out that the stickers icon appeared next to the camera icon for users to attach images to their comments. Baldwin wrote…

    David Cohen/ AllFacebookin Social Facebook- 12 readers -
  • Facebook Restores Ad Targeting of Users 65+

    … Facebook appears to have restored the ability for advertisers to target users aged 65 and over. Reader Evyatar Shpilman of VisualCommU shared the screenshot above, saying that Facebook had only been letting brands target users under 65 for some time, before adding 64 as a targeting option, followed by 65-plus. Advertisers: Did you notice this addition to Facebook’s targeting options? Image of older man with laptop courtesy of Shutterstock. …

    David Cohen/ AllFacebookin Social Facebook- 5 readers -
  • Football Added as Facebook Ad-Targeting Option

    … Advertisers on Facebook: Are you ready for some football? If so, you can start targeting football fans with your ads. Reader Evyatar Shpilman of VisualCommU shared the screenshot above, in which “Fall Football (U.S.)” appears as a targeting option, and brands can focus in on casual fans, fans of one or more teams, fans of three or more teams and super fans. Advertisers: Is this a useful addition to Facebook’s ad-targeting options? …

    David Cohen/ AllFacebookin Social Facebook- 2 readers -
  • Facebook Testing New ‘About’ Layout for Users’ Timelines?

    … Facebook appears to be testing a new design for the about section of users' Timelines. Reader Evyatar Shpilman of VisualCommU shared the screenshot above, in which the information appears on separate pages, rather than in separate sections on one page, as illustrated below. Readers: Have you seen anything similar? …

    David Cohen/ AllFacebookin Social- 7 readers -
  • SCREENSHOTS: Facebook Audience Network on Power Editor

    … Facebook officially introduced its Facebook Audience Network mobile ad network at its global developer conference in San Francisco April 30, saying at the time that it was a beta release, and developers could apply to be included. Reader Evyatar Shpilman of VisualCommU shared the screenshots below of Facebook Audience Network in use via the social network's Power Editor. …

    David Cohen/ AllFacebookin Social- 3 readers -
  • Facebook Adds Estimated Daily Reach to Ads Manager?

    … Some advertisers on Facebook are seeing the estimated daily reach of their ad campaigns while creating ads in Ads Manager. Reader Evyatar Shpilman of VisualCommU shared the screenshot above with AllFacebook. Advertisers: Is this a helpful addition to the ads-creation process? …

    David Cohen/ AllFacebookin Social- 19 readers -