• What’s Missing From Your Earned Media Strategy

    …It All Begins With Word-of-Mouth We live in a time where one Facebook post can have the same impact as a front-page newspaper ad, and a mention from a well-followed Twitter account can produce the same impressions as a full-blown celebrity endorsement. Sure, the channels for conversations have undergone a major makeover in the last few centuries…

    Relevance- 20 readers -
  • Social Content Creation: Today’s Word of Mouth

    … the challenge of generating positive electronic word-of-mouth, or eWOM. And, according to a Business Wire case study, there are some emerging suggestions for how social media content should be crafted as a word-of-mouth driver. To explore and illustrate the best practices of driving eWOM, Business Wire examined the online strategy of EDEKA, one…

    Jonathan Crowl/ Relevancein Social Content- 20 readers -