Ewom

  • What’s Missing From Your Earned Media Strategy

    …It All Begins With Word-of-Mouth We live in a time where one Facebook post can have the same impact as a front-page newspaper ad, and a mention from a well-followed Twitter account can produce the same impressions as a full-blown celebrity endorsement. Sure, the channels for conversations have undergone a major makeover in the last few centuries…

    Relevance- 10 readers -
  • Social Content Creation: Today’s Word of Mouth

    … Brands of the past understood that word of mouth was the best form of advertising. That’s still the case in today’s digital climate, although word of mouth looks a lot different on social media than what consumers might be accustomed to seeing. For one thing, speed is a critical component of effective word-of-mouth marketing—and that’s something…

    Jonathan Crowl/ Relevancein Social Content- 17 readers -