• What’s Missing From Your Earned Media Strategy

    …, but the sentiment is the same. If your company is doing a good job, then your customers won’t be shy about spreading the good news. Modern marketing outreach may be trending toward a multi-platform model, but before there were ads, endorsements, and sponsored posts, there was word-of-mouth. That’s right – satisfied customers began sharing useful…

    Relevance- 16 readers -
  • Social Content Creation: Today’s Word of Mouth

    … the challenge of generating positive electronic word-of-mouth, or eWOM. And, according to a Business Wire case study, there are some emerging suggestions for how social media content should be crafted as a word-of-mouth driver. To explore and illustrate the best practices of driving eWOM, Business Wire examined the online strategy of EDEKA, one…

    Jonathan Crowl/ Relevancein Social Content- 19 readers -
Get the top posts daily into your mailbox!