• What’s Missing From Your Earned Media Strategy

    … on a customer-to-customer level. Your customers have the power to spread the word more organically and effectively than traditional marketing outreach. Encouraging conversations about your brand from influential members of your network may sound like a no-brainer, but the real challenge comes from transforming these interactions into earned media…

    Relevance- 15 readers -
  • Social Content Creation: Today’s Word of Mouth

    … the challenge of generating positive electronic word-of-mouth, or eWOM. And, according to a Business Wire case study, there are some emerging suggestions for how social media content should be crafted as a word-of-mouth driver. To explore and illustrate the best practices of driving eWOM, Business Wire examined the online strategy of EDEKA, one…

    Jonathan Crowl/ Relevancein Social Content- 17 readers -
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