Exact Match Domains

  • Study: How valuable is it to have keywords in your domain URL?

    There have been a number of debates over the years about the SEO value of having keywords in your domain URL. In a 2009 Google Webmaster video, Google’s then-head of web spam Matt Cutts confirmed that from a pure ranking standpoint, “it does help a little bit to have keywords in the URL”. More recently, Webmaster Trends Analyst John Mueller stated in a Google Webmaster Centra ...

    Search Engine Watch- 33 readers -
  • Five most important search marketing news stories of the week

    … unsurprising news, John Lewis’ annual heartwarming Christmas ad is this year’s best performing yet. The eight most important content marketing trends in 2017 It’s December already, and you know what that means – every publication you follow will be winding down for the end of the year by reviewing the highlights of 2016, while simultaneously gearing…

    Search Engine Watch- 28 readers -
  • The 2014 State of Ecommerce SEO

    … the off-page signals mentioned above, companies that were busy building true brand awareness and earning real media coverage have mostly been insulated from losing organic search visibility. Exact-match keyword domains + link building ≠ brand awareness Unfortunately, for over a decade many ecommerce companies have relied almost exclusively…

    Chad Pollitt/ Relevancein SEO Content- 17 readers -
Get the top posts daily into your mailbox!