Exact Match Domains

  • Study: How valuable is it to have keywords in your domain URL?

    … There have been a number of debates over the years about the SEO value of having keywords in your domain URL. In a 2009 Google Webmaster video, Google’s then-head of web spam Matt Cutts confirmed that from a pure ranking standpoint, “it does help a little bit to have keywords in the URL”. More recently, Webmaster Trends Analyst John Mueller…

    Search Engine Watchin SEO How To's- 36 readers -
  • Five most important search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we’ve got key trends in content marketing for 2017; why social media is the preferred channel for product launches; and how to use an Exact Match Domain (EMD) without being penalised for spam by Google. And in probably…

    Search Engine Watch- 28 readers -
  • The 2014 State of Ecommerce SEO

    It’s no secret that SEO has been on a rollercoaster ride the last few years. This is particularly true for ecommerce companies. Google and the other search engines have made huge strides at making damn sure they serve up only the best problem-solving content in their index. While still not perfect, it’s really hard to convince the algorithms of relevance today.

    Chad Pollitt/ Relevance- 17 readers -
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