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… There have been a number of debates over the years about the SEO value of having keywords in your domain URL. In a 2009 Google Webmaster video, Google’s then-head of web spam Matt Cutts confirmed that from a pure ranking standpoint, “it does help a little bit to have keywords in the URL”. More recently, Webmaster Trends Analyst John Mueller…
… Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we’ve got key trends in content marketing for 2017; why social media is the preferred channel for product launches; and how to use an Exact Match Domain (EMD) without being penalised for spam by Google. And in probably…
In which we describe what an exact match domain (EMD) looks like, how they can manipulate search rankings and why you should avoid them. What is an exact match domain (EMD)? An EMD is a domain name that precisely matches a search query that will likely drive traffic to your website. For instance, if you call your website BuyCheapJeansOnline.com.
It’s no secret that SEO has been on a rollercoaster ride the last few years. This is particularly true for ecommerce companies. Google and the other search engines have made huge strides at making damn sure they serve up only the best problem-solving content in their index. While still not perfect, it’s really hard to convince the algorithms of relevance today.