Exact Match Domains

  • Study: How valuable is it to have keywords in your domain URL?

    … for a particular keyword, it’s no good if no-one clicks through to your site. What about Exact Match Domains? Exact Match Domains (EMDs) – when the domain of a site exactly matches the keyword that you want to target – can also be a means of ranking well for your keyword, but use them wisely. Most brands will derive their domain from the name of their brand…

    Search Engine Watchin SEO How To's- 21 readers -
  • Five most important search marketing news stories of the week

    … unsurprising news, John Lewis’ annual heartwarming Christmas ad is this year’s best performing yet. The eight most important content marketing trends in 2017 It’s December already, and you know what that means – every publication you follow will be winding down for the end of the year by reviewing the highlights of 2016, while simultaneously gearing…

    Search Engine Watch- 17 readers -
  • The 2014 State of Ecommerce SEO

    … the off-page signals mentioned above, companies that were busy building true brand awareness and earning real media coverage have mostly been insulated from losing organic search visibility. Exact-match keyword domains + link building ≠ brand awareness Unfortunately, for over a decade many ecommerce companies have relied almost exclusively…

    Chad Pollitt/ Relevancein SEO Content- 14 readers -