Exact Match Domains

  • Study: How valuable is it to have keywords in your domain URL?

    … repetition: “Google and Bing have moved far beyond algorithms that positively reward a keyword appearing multiple times in the URL string. Don’t hurt your chances of earning a click (which CAN impact your rankings) by overdoing keyword matching/repetition in your URLs.” Fiskin also cites research from the International Conference on Web Search…

    Search Engine Watchin SEO How To's- 37 readers -
  • Five most important search marketing news stories of the week

    … unsurprising news, John Lewis’ annual heartwarming Christmas ad is this year’s best performing yet. The eight most important content marketing trends in 2017 It’s December already, and you know what that means – every publication you follow will be winding down for the end of the year by reviewing the highlights of 2016, while simultaneously gearing…

    Search Engine Watch- 28 readers -