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In which we describe what an exact match domain (EMD) looks like, how they can manipulate search rankings and why you should avoid them. What is an exact match domain (EMD)? An EMD is a domain name that precisely matches a search query that will likely drive traffic to your website. For instance, if you call your website BuyCheapJeansOnline.com.
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we’ve got key trends in content marketing for 2017; why social media is the preferred channel for product launches; and how to use an Exact Match Domain (EMD) without being penalised for spam by Google.
… the off-page signals mentioned above, companies that were busy building true brand awareness and earning real media coverage have mostly been insulated from losing organic search visibility. Exact-match keyword domains + link building ≠ brand awareness Unfortunately, for over a decade many ecommerce companies have relied almost exclusively…