Exact Target

  • 5 Tools for Brands Looking to Harness Predictive Social Intelligence

    … predicts consumers will be most likely to care about up to 72 hours in advance. 2. Unmetric: Forecasting the engagement-level of posts Unmetric is a social media analytics platform that helps businesses improve their strategies on Facebook, Twitter, YouTube, and Instagram. The company uses a predictive algorithm to allow brand marketers to optimize…

    Stephanie Miles/ Street Fight- 20 readers -
  • Use Twitter To Supercharge Your Holiday Sales

    … shopping days like Black Friday peaks and it’s highly correlated with sales based on data from Crimson Hexagon and The NPD Group!!! Actionable Twitter Holiday Tips: Engage in brand related conversation around peak shopping days. This keeps your company top of mind when people actually purchase. Get employees involved on Twitter to expand the holiday…

    Heidi Cohen/ Heidi Cohenin Social Twitter- 24 readers -
  • Social, Mobile & Email Expected to Dominate at Connections ’14

    Content Marketing, Owned Media, Shared Media Late last year Exact Target surveyed thousands of marketers to learn their top marketing objectives and priorities for the year to come. They published the results in their 2014 State of Marketing report. As the company’s annual industry conference, Connections, kicks off this morning, it’s easy to see many parallels between sessi ...

    Danielle Look/ Relevance- 16 readers -
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