Exact Target

  • 5 Tools for Brands Looking to Harness Predictive Social Intelligence

    … of platforms that brands and marketers can use for predictive social intelligence. 1. Blab: Predicting what people will be talking about tomorrow. Blab provides brands, marketers and public relations teams with data-driven insights to generate social campaigns that align with predicted outcomes. The company’s platform ingests more than 100 million posts…

    Stephanie Miles/ Street Fight- 20 readers -
  • Use Twitter To Supercharge Your Holiday Sales

    … to Nielsen. (Check out Dan Zarrella inspired tips for tweets and retweets.) Twitter has 284 million monthly active users and 500 million tweets sent daily as of November 2014. It accounts for about 9% of all social media shares based on BuzzSumo and Frac.tl analysis. 32.8% of US Internet users are on Twitter, placing it significantly behind…

    Heidi Cohen/ Heidi Cohenin Social Twitter- 21 readers -
  • Social, Mobile & Email Expected to Dominate at Connections ’14

    Content Marketing, Owned Media, Shared Media Late last year Exact Target surveyed thousands of marketers to learn their top marketing objectives and priorities for the year to come. They published the results in their 2014 State of Marketing report. As the company’s annual industry conference, Connections, kicks off this morning, it’s easy to see many parallels between sessi ...

    Danielle Look/ Relevance- 13 readers -
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