Exact Target

  • 5 Tools for Brands Looking to Harness Predictive Social Intelligence

    … Yesterday’s trends are old news, especially in the fast-paced world of social media marketing. Without a crystal ball to look into the future, marketers often have trouble predicting beforehand which messages will resonate with consumers in their target demographics. Instead of relying on costly surveys and qualitative research studies, large…

    Stephanie Miles/ Street Fight- 14 readers -
  • Social, Mobile & Email Expected to Dominate at Connections ’14

    Content Marketing, Owned Media, Shared Media Late last year Exact Target surveyed thousands of marketers to learn their top marketing objectives and priorities for the year to come. They published the results in their 2014 State of Marketing report. As the company’s annual industry conference, Connections, kicks off this morning, it’s easy to see many parallels between sessi ...

    Danielle Look/ Relevance- 10 readers -
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