ExactTarget is a provider of digital marketing automation and analytics software and services. It was founded in 2000. ExactTarget filed for an IPO in 2007, but then withdrew its filing two years later and raised $145 million in funding. It acquired CoTweet, Pardot, iGoDigital and Keymail Marketing. In 2012, ExactTarget raised $161.5 million in an initial public offering, before being acquired by Salesforce for $2.5 billion in 2013.
Posts about Exacttarget
  • The Customer Journey and Optimove Retention Automation

    … test/control groups, real-time campaign event triggers, a personalization recommendation engine, website/app activity tracking, and sophisticated customer analytics reports and dashboards. When the company says, multi-channel campaign automation, they are referring to their software’s ability to manage and automatically execute fully-coordinated…

    Douglas Karr/ Marketing Technology Blog- 74 readers -
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