Exacttarget

ExactTarget is a provider of digital marketing automation and analytics software and services. It was founded in 2000. ExactTarget filed for an IPO in 2007, but then withdrew its filing two years later and raised $145 million in funding. It acquired CoTweet, Pardot, iGoDigital and Keymail Marketing. In 2012, ExactTarget raised $161.5 million in an initial public offering, before being acquired by Salesforce for $2.5 billion in 2013.
Posts about Exacttarget
  • The Customer Journey and Optimove Retention Automation

    … growing its presence in the United States with the recent relocation of co-founder and CEO Pini Yakuel to the New York office. The company has already won US customers in verticals such as e-retail (LuckyVitamin, eBags, Freshly.com), social gaming (Zynga, Scopely, Caesar’s Interactive Entertainment), sports betting (BetAmerica) and digital services (Outbrain, Gett). © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 73 readers -
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