ExactTarget is a provider of digital marketing automation and analytics software and services. It was founded in 2000. ExactTarget filed for an IPO in 2007, but then withdrew its filing two years later and raised $145 million in funding. It acquired CoTweet, Pardot, iGoDigital and Keymail Marketing. In 2012, ExactTarget raised $161.5 million in an initial public offering, before being acquired by Salesforce for $2.5 billion in 2013.
Posts about Exacttarget
  • The Customer Journey and Optimove Retention Automation

    … campaigns via multiple simultaneous channels, including email, SMS, push notifications, website pop-ups, in-game/in-app messaging, lobby banner, Facebook Custom Audience and others. The product offers built-in integrations (including IBM Marketing Cloud, Emarsys, Salesforce Marketing Cloud, Textlocal, Facebook Custom Audiences and Google Ads…

    Douglas Karr/ Marketing Technology Blog- 67 readers -
  • Email Marketing: Dead or Alive?

    … marketer, supposed to break through that ever growing inbox noise to sell someone your product or service? And furthermore, isn’t email supposedly dead? Just ask Google. Can’t Deny ROI According to a recent Experian report, for every $1 spent on email marketing, the average ROI is just over $44. I don’t know about you, but that ROI is certainly nothing…

    Caitlynn Cush/ Scoopin Social EMail- 15 readers -
  • So You're Thinking About Implementing Marketing Automation

    … automation solution such as those of HubSpot, ExactTarget, Marketo, Eloqua, Pardot, and Infusionsoft without overflowing your swear jar. Set expectations In the old, pre-MA world, Marketing and Sales often had very distinct roles. MA, however, has blurred the line between the two divisions. With MA in the picture, Marketing is no longer just maintaining…

    MarketingProfs- 17 readers -
  • Friday Round-Up: Halloween Edition

    …. When you upload multiple photos to a post using the mobile app, you can now choose the order in which the photos appear. Each photo can have its own caption, so you can actually tell a story from top to bottom. Use it to show step-by-step instructions, take visitors on a tour of your location or tell a fictional story using “props” and “costumes…

    Cynthia Boris/ Marketing Pilgrimin Social Facebook YouTube- 4 readers -
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