Exacttarget

ExactTarget is a provider of digital marketing automation and analytics software and services. It was founded in 2000. ExactTarget filed for an IPO in 2007, but then withdrew its filing two years later and raised $145 million in funding. It acquired CoTweet, Pardot, iGoDigital and Keymail Marketing. In 2012, ExactTarget raised $161.5 million in an initial public offering, before being acquired by Salesforce for $2.5 billion in 2013.
Posts about Exacttarget
  • The Customer Journey and Optimove Retention Automation

    … One of the fascinating, more advanced technologies I got to see at the IRCE was Optimove. Optimove is web-based software used by customer marketers and retention experts to grow their online businesses through their existing customers. The software combines the art of marketing with the science of data to help companies maximize customer…

    Douglas Karr/ Marketing Technology Blog- 72 readers -
  • Email Marketing: Dead or Alive?

    … accounts worldwide. (Source: The Radicati Group) When marketed through email, consumers spend 138% more than people who don’t receive email offers. (Source: Convince and Convert) 91% of consumers use email at least once a day, if not more. (Source: ExactTarget) eMarketer estimates the US adult email audience will reach 188.3 million…

    Caitlynn Cush/ Scoopin Social EMail- 15 readers -
  • So You're Thinking About Implementing Marketing Automation

    … automation solution such as those of HubSpot, ExactTarget, Marketo, Eloqua, Pardot, and Infusionsoft without overflowing your swear jar. Set expectations In the old, pre-MA world, Marketing and Sales often had very distinct roles. MA, however, has blurred the line between the two divisions. With MA in the picture, Marketing is no longer just maintaining…

    MarketingProfs- 19 readers -
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