Examples

  • Missed 2016 Content Marketing Opportunities

    … these efforts into quality content marketing. For example, a car marketer can improve its owner manual and make it more useful. Convert this information into a mobile app. The app can find local dealers based on the car’s current location. This helps owners and drives additional service and parts sales. Actionable Marketing Tip to Avoid Missed 2016…

    Heidi Cohen/ Heidi Cohenin Content- 25 readers -
  • Enhanced Existing Content Marketing Increases Your ROI

    … content isn’t a new concept. For years, book publishers have updated existing books to make them more attractive and marketable. For example, David Meerman Scott’s The New Rules of Marketing & PR is in its 5th edition. As content marketing continues to grow, marketers will discover that their content budgets (aka their corporate allowances…

    Heidi Cohen/ Heidi Cohenin Content- 29 readers -
  • How To Succeed With Earned Media: 34 Case Studies

    … Orabrush videos Blendtec “Will it blend” videos Dollar Shave Club Kevin Lee, Didit and author of Search Engine Advertising; Twitter: @Kevin_Lee_QED 20. Apple Watch’s a media blitz. Of course, it’s Apple but the company did a fantastic job getting the word out. Google Apple Watch and you get 105 million references. The images of the watch on Apple’s…

    Heidi Cohen/ Heidi Cohenin How To's- 15 readers -
  • Why You Should Make Your Customers Feel Like They’re Buying a Ferrari

    … There’s a certain mistake I have seen far too often, on far too many websites and it has to do with how you make your visitors and customers feel. The best way I can explain this is with an analogy. Watch the video below to see what buying a luxury sports car has to do with your website and your online business… Make Your Customers Feel Like…

    IM Impact- 8 readers -
  • 9 Examples of Reviews Websites Built with WordPress

    … 0Reactions 9 Examples of Reviews Websites Built with WordPress WordPress nailed it with its simplicity and ease of use, in this post I will include a list of websites that is using WordPress Reviews and WP Rich Snippets plugins. Some of these websites can be called a “review website”, some of it has a review section or category though…

    Hesham Zebida/ Famous Bloggersin Blogging- 17 readers -
  • Email marketing at AirBnb: Imagine yourself here

    Airbnb has been storming the fortress of travel. Matching individual travellers with spare bedrooms and apartments for rent, they might be the embodiment of market disruption and certainly the hottest travel brand in town. I talked with George DiGuido, while he was head of Email Marketing at the global HQ of Airbnb. Today he is heading up Email Strategy at About.com.

    Jordie Van Rijn/ Emailmonday- 16 readers -
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