• Missed 2016 Content Marketing Opportunities

    … that human attention spans have diminished to that of goldfish. (Note: I’m not sure how you measure a goldfish’s attention span.) Follow Social Triggers’ Derek Halpern’s Rule: Spend 20% of your time creating content and 80% of your time promoting it. To this end, schedule your initial content distribution. Even better include some test versions…

    Heidi Cohen/ Heidi Cohenin Content- 35 readers -
  • Enhanced Existing Content Marketing Increases Your ROI

    … Give Your Content A New Lease On Life and A Second LTV As pressure increases to show measurable content ROI, marketers will focus on enhanced existing content marketing. Enhanced existing content marketing up-cycles your published content with low marketing investment to improve results such as increased leads or sales. Improving existing…

    Heidi Cohen/ Heidi Cohenin Content- 40 readers -
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