• Missed 2016 Content Marketing Opportunities

    … these efforts into quality content marketing. For example, a car marketer can improve its owner manual and make it more useful. Convert this information into a mobile app. The app can find local dealers based on the car’s current location. This helps owners and drives additional service and parts sales. Actionable Marketing Tip to Avoid Missed 2016…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • Enhanced Existing Content Marketing Increases Your ROI

    … and landing pages. Use two small samples and only test one element at a time. If you change a number of things you may not know what works best. Testing lots of elements at the same time requires sophisticated tools for multivariate analysis. Read Which Test Won, Brian Massey, Tim Ash and Marketing Experiments to get ideas and learn what works…

    Heidi Cohen/ Heidi Cohenin Content- 21 readers -
  • How To Succeed With Earned Media: 34 Case Studies

    … 34 Earned Media Examples Selected By Experts While marketing and PR experts may disagree, earned media is broadly defined as getting other people to talk about your company and/or brand regardless of where it appears – especially customers, influencers, and other media entities. Like other forms of marketing, Earned Media must support your…

    Heidi Cohen/ Heidi Cohenin How To's- 10 readers -
  • Why You Should Make Your Customers Feel Like They’re Buying a Ferrari

    … There’s a certain mistake I have seen far too often, on far too many websites and it has to do with how you make your visitors and customers feel. The best way I can explain this is with an analogy. Watch the video below to see what buying a luxury sports car has to do with your website and your online business… Make Your Customers Feel Like…

    IM Impact- 7 readers -
  • 9 Examples of Reviews Websites Built with WordPress

    … 0Reactions 9 Examples of Reviews Websites Built with WordPress WordPress nailed it with its simplicity and ease of use, in this post I will include a list of websites that is using WordPress Reviews and WP Rich Snippets plugins. Some of these websites can be called a “review website”, some of it has a review section or category though…

    Hesham Zebida/ Famous Bloggersin Blogging- 14 readers -
  • Email marketing at AirBnb: Imagine yourself here

    Airbnb has been storming the fortress of travel. Matching individual travellers with spare bedrooms and apartments for rent, they might be the embodiment of market disruption and certainly the hottest travel brand in town. I talked with George DiGuido, while he was head of Email Marketing at the global HQ of Airbnb. Today he is heading up Email Strategy at About.com.

    Jordie Van Rijn/ Emailmonday- 13 readers -
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