• Missed 2016 Content Marketing Opportunities

    … from LinkedIn’s Jason Miller. He created LinkedIn’s The Sophisticated Marketer’s Guide to Content Marketing with the help of Lee Odden and his Top Rank Marketing team. Since it’s first iteration, Miller has rewritten much of the content to support 2 different content marketing goals. The guide has expanded to over 100 pages! 2016 Edition…

    Heidi Cohen/ Heidi Cohenin Content- 30 readers -
  • Enhanced Existing Content Marketing Increases Your ROI

    … content isn’t a new concept. For years, book publishers have updated existing books to make them more attractive and marketable. For example, David Meerman Scott’s The New Rules of Marketing & PR is in its 5th edition. As content marketing continues to grow, marketers will discover that their content budgets (aka their corporate allowances…

    Heidi Cohen/ Heidi Cohenin Content- 32 readers -
  • How To Succeed With Earned Media: 34 Case Studies

    …. Bernie Borges, Find and Convert; Twitter: @BernieBorges 3. My favorite earned media example is Dove’s research on “The Truth About Beauty.” The results garnered significant press since the data showed that only 2% of women thought that they were beautiful. Dove’s research was ground breaking especially since the CPG firm was selling soap…

    Heidi Cohen/ Heidi Cohenin How To's- 17 readers -
  • Why You Should Make Your Customers Feel Like They’re Buying a Ferrari

    … They’re Buying a Ferrari Links & Resources How I make my email opt-in process feel good for new subscribers. The value of repeat customers for online businesses. As important as a good purchase process or signup process is, it’s not the first thing you need to worry about. This and this still apply. Image Credit …

    IM Impact- 8 readers -
  • 9 Examples of Reviews Websites Built with WordPress

    … 0Reactions 9 Examples of Reviews Websites Built with WordPress WordPress nailed it with its simplicity and ease of use, in this post I will include a list of websites that is using WordPress Reviews and WP Rich Snippets plugins. Some of these websites can be called a “review website”, some of it has a review section or category though…

    Hesham Zebida/ Famous Bloggersin Blogging- 20 readers -
  • Email marketing at AirBnb: Imagine yourself here

    … new and interesting properties and travel ideas to our users.” Inspirational the emails truly are. Look at the example below, the subjectline “Imagine yourself here”. I almost couldn’t resist hopping on a plane to Bangkok that instant. The email is very simple, but a picture of a rooftop pool with sunset and 360 view overlooking the city says more…

    Jordie Van Rijn/ Emailmondayin EMail- 17 readers -
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