Microsoft Excel is a spreadsheet application developed by Microsoft for Microsoft Windows and Mac OS. It features calculation, graphing tools, pivot tables, and a macro programming language called Visual Basic for Applications. It has been a very widely applied spreadsheet for these platforms, especially since version 5 in 1993, and it has replaced Lotus 1-2-3 as the industry standard for spreadsheets. Excel forms part of Microsoft Office.
Posts about Excel
    • Extracting Text in Excel for PPC

      October 19, 2017 Working with text data is a necessary part of analysis but often overlooked in skill development. This leaves gaps in analysis and adds time and tedium to common tasks. Your ability to work and manipulate text greatly enhances your workflow and effectiveness. Splitting keyword, ad text, or campaign structure allows you to gain deeper insights and find new patterns.

      Jacob Fairclough/ PPC Heroin Paid Search- 17 readers -
  • Your Facebook Ads Are Working – Here’s How To Prove It

    … of those speak more from a qualitative perspective. In this post, I’m going to show how to use Google Analytics to make a better, more quantitative case for paid Facebook efforts. Everything You Need Before we begin, here is a quick disclaimer. For this process to work (at least this way), you must have your Facebook and GA accounts linked…

    PPC Heroin Social Facebook How To's- 17 readers -
  • PPC Excel Shortcuts You’ll Never Want to Forget

    … July 3, 2017 We all know that Excel can save you valuable time in your PPC. The latest and greatest Excel tricks are just out there waiting for you to grab a hold of and run with. What’s the problem? The problem is you barely have enough time to breathe, let alone do hours of research on the updates that could save you time. Ironic, right…

    PPC Heroin Paid Search- 14 readers -
  • Using Excel Regressions To Better Understand KPIs

    … without an advanced statistical software (such as STATA). In this post, I’ll share the step-by-step for setting up and running regressions in Excel, and how this tool can help in your PPC analyses and account management. Excuse Me, I Regress Before we dig into the technical implementation, you might be wondering to yourself, “What in the world…

    PPC Heroin Affiliate Paid Search- 21 readers -
  • FAME: Exploring Facebook’s Ads Manager for Excel

    … ways? Fortunately, there are a plethora of reporting or analysis tools available for this purpose, with the number of options growing with time. If you’re one who relies heavily on spreadsheets for your data management needs (a common trend in PPC as hinted at by the volume of our articles detailing Excel or Google Sheets alone) then you’re…

    PPC Heroin Paid Search Facebook- 19 readers -
  • 4 Forgotten Excel Tricks For PPC

    … May 10, 2017 If you are reading this post, it’s because you know that Excel saves precious time when analyzing PPC data and you want to stay up-to-date on the latest and greatest Excel tricks. I feel the same way! The problem is that we often forget to surf the digital marketing blogs for new Excel tips because we end up spending any…

    PPC Heroin Paid Search- 20 readers -
  • Building An Automated PPC Spend Tracker In Google Sheets

    … challenges and build new tools customized to make your life easier. The Problem While managing PPC accounts for yourself, an internal team, or a client, one aspect you’re sure to face is working within a budget and managing spend across channels, initiatives, and many other possible dimensions. For some, this can be a stressful part of the job…

    PPC Heroin Paid Search Google- 30 readers -
  • March Madness Continues: What Excel Tool/Function Rules Them All?

    … in the real tournament for the Excel Tools/Functions tournament. Regions Data Tools Advanced Functions & Formatting Simple Functions IF Functions Data Tools Seeding Pivot Tables – Seemingly the king of Excel, Pivot Tables had to get the one seed here. Reporting is probably the top reason to utilize a Pivot Table, but there are many different ways…

    Jacob Brown/ PPC Heroin Paid Search- 28 readers -
  • The Simple Beauty Of A PPC Bid Template

    … the other platforms I had at my disposal for this account. Back to square one. Here is the truth: sometimes the best answer is not only the simplest but also staring you in the face like, “I’m right here, numskull!” Enter the Excel Template. No, this is not something you have to download. This is not an Add-On. This is simply creating…

    PPC Heroin Paid Search- 35 readers -
  • Common Data Cleanup Formulas in Excel

    …-ons for Excel to do the cleanup using Visual Basic, we run Office for Mac which won’t support macros. Instead, we look for straight formulas to assist. I thought I’d share some of those here just so others can use them. Remove Non-Numeric Characters Systems often require phone numbers to be inserted in a specific, 11-digit formula with the country…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • Using IF & Other Logical Functions in Excel

    … Many Excel users know how to use basic logical functions. However, I’ve realized that many people are uncomfortable combining multiple Excel logical functions into a single large chain. This is the first step to becoming an Excel wizard. Excel Logical Functions List The following is the list of functions that I will cover in this post. I’ve added…

    Philip Tomlinson/ Another Marketer- 22 readers -
  • 3 Ways To Segment PPC Keyword And Query Performance

    …, or cats. You’d match to many queries all of which vary significantly from your selected keyword. Counting Words In Excel So how do you count words in a query? It’s easy enough, if not immediately intuitive. What we need to do is trim the text string to remove extra spacing, count the length of the string, find the difference between the string…

    Jacob Fairclough/ PPC Heroin Affiliate Paid Search- 32 readers -
  • Mastering Excel For PPC: An Advanced Series for Better Marketing Results in 2017

    … Fix These 5 Common Excel Issues To Achieve Pro Status 1:00pm – 1:30pm EST Excel, while a fabulous tool for PPC, is not without its occasional hang-ups – as PPC thought-leaders, who would we be if we didn’t address them? In this live webinar, Account Analyst Rachael Law will ease your mind with solutions to all the common Excel issues, so…

    PPC Heroin Paid Search- 19 readers -
  • How-To: Automate Data Refreshes in PPT

    … Do you make many PowerPoint presentations throughout the year that include graphs and charts created in Excel? If you answered yes, keep reading to learn how to save yourself some precious time. The layout of each slide is very important in order to properly brand your presentation in the mind of your viewers, and it […] The post How-To: Automate Data Refreshes in PPT appeared first on 3Q Digital. …

    3Q Digitalin How To's- 7 readers -
  • Linked Learning: Loading Education 4.0?

    … Weinman and her husband, Bruce Heavin, sold online video course provider Lynda.com to LinkedIn for an incredible $1.5 billion. Lynda.com had specialized in developing and marketing learning videos for more than 15 years. The original focus was on training courses for software programs such as Photoshop, Excel and Adobe Illustrator. In recent years…

    AllTwitterin YouTube- 18 readers -
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