Excel Build Outs

  • PPC Account Structuring and Campaign Building in Excel

    … categories. Keeping a consistent structure according to what your client targets can be very important. In the below example the account kept a campaign structure of: “Location_Category” and an Ad Group structure of “Subcategory_Match Type”. This allows advertisers to set up an excel sheet like the one below for any sort of campaign build outs…

    Jacob Brown/ PPC Heroin Paid Search- 10 readers -
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