Excel Mastery

  • Mastering Excel For PPC: An Advanced Series for Better Marketing Results in 2017

    … Fix These 5 Common Excel Issues To Achieve Pro Status 1:00pm – 1:30pm EST Excel, while a fabulous tool for PPC, is not without its occasional hang-ups – as PPC thought-leaders, who would we be if we didn’t address them? In this live webinar, Account Analyst Rachael Law will ease your mind with solutions to all the common Excel issues, so…

    PPC Heroin Paid Search- 13 readers -
  • Simple Tips To Enhance Your Excel Spreadsheets

    … Every now and then you stumble across an Excel tip or trick that blows your mind. However, this won’t always be the case and as your skills progress these insights are harder and harder to discover or take more effort than they are worth. Rather than going bigger, it is often much easier to take a step back and recognize little tricks you…

    Jacob Fairclough/ PPC Heroin Paid Search Twitter- 6 readers -
  • Win the Mobile Bid Battle with 3 Easy Excel Reports

    …, it’s a simple matter of implementing some Excel filters to identify ad groups that meet the following criteria: Campaigns and/or Ad Groups that have a mobile average position greater or equal to 2. Campaigns and/or Ad Groups that have a Cost Per Conversion or ROAS at or better than your designated account goal. This is the lowest of the low…

    PPC Heroin Paid Search Google- 11 readers -
  • Excel Correlation, Causation, and Optimization

    … Excel. I graphed out the campaign metrics by month for 18 months, going from January 2013 – June 2014, and you’ll find them below in the order I looked at them. We’ll start with Impressions: I should *probably* focus my attention on the two outliers. Immediately, our attention is drawn to the two high-Impression campaigns. The red line…

    PPC Heroin Paid Search- 11 readers -
  • Low Keyword Search Volume? No Problem!

    … Over the years, I've discovered that one of my favorite account structure strategies involves the use of two specific tactics: ad group segmentation by match type and embedded negatives. It allows for a level of control in your matched queries that a tiered bidding strategy simply can't match (as proven by Rachael in the linked article above…

    PPC Hero- 26 readers -
  • Project Your Ad Spend During Back To School Season

    … "Back to School" week continues as Hayley provides formulas that you should consider using to determine your visibility and spend during this important time of the year. If you haven't yet, read Amanda's post on "4 Steps To Back To School Success." Back to school means increased consumer shopping. Your target audience will be in the market…

    Hayley Cummings/ PPC Hero- 6 readers -
  • Excel PPC Heat Mapping 101

    … Spreadsheets are hard. For the uninitiated, diving in to an AdWords or Bing-generated Excel file can be an incredibly daunting task. With the number of potential rows and columns in play, you might have to dig through hundreds, thousands, or even millions of cells to find actionable insights in these reports. I mean, you can... but why would you…

    PPC Heroin Paid Search- 11 readers -
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