Excel Pivot Tables

  • Using Pivot Tables to Visualize Search Query Mismatches

    … important now that Google allows close variant matching for Exact Match types. It starts with the Almighty Search Query Report (a.k.a. the SQR). The SQR shows you the actual user search queries and which of your bidded-on keywords it was matched to. Frequently, you’ll find some pretty glaring mis-matches! Most PPCers know of this and use the SQR…

    Clix Marketing PPC Blogin Affiliate Paid Search- 14 readers -
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