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May 26, 2017 One of the largest aspects of digital marketing distinguishing it from traditional forms of advertising is the amount of information available in near real-time – information on consumer attributes and behaviors relating directly to the marketer’s efforts. The data we accrue can be used to immediately measure the success of a campaign, evaluate the best strategi ...
… place our revenue formula. Then we’ll select the whole table and open the Data Table menu. Once that is open we’ll choose our CVR cell as the column input, our CTR cell as a row input, and click OK. Excel then calculates all the combinations and delivers a table that shows projected revenue for each increase and decrease in both CTR and CVR…