Excel Tips

  • How To Utilize Excel Data Tables For Better Projections

    … place our revenue formula. Then we’ll select the whole table and open the Data Table menu. Once that is open we’ll choose our CVR cell as the column input, our CTR cell as a row input, and click OK. Excel then calculates all the combinations and delivers a table that shows projected revenue for each increase and decrease in both CTR and CVR…

    Jacob Fairclough/ PPC Hero- 10 readers -
  • Simple Tips To Enhance Your Excel Spreadsheets

    … Every now and then you stumble across an Excel tip or trick that blows your mind. However, this won’t always be the case and as your skills progress these insights are harder and harder to discover or take more effort than they are worth. Rather than going bigger, it is often much easier to take a step back and recognize little tricks you…

    Jacob Fairclough/ PPC Heroin Paid Search Twitter- 7 readers -
  • Excel Correlation, Causation, and Optimization

    … Excel. I graphed out the campaign metrics by month for 18 months, going from January 2013 – June 2014, and you’ll find them below in the order I looked at them. We’ll start with Impressions: I should *probably* focus my attention on the two outliers. Immediately, our attention is drawn to the two high-Impression campaigns. The red line…

    PPC Heroin Paid Search- 11 readers -
  • Low Keyword Search Volume? No Problem!

    …). However, this strategy does have one hidden downside: "low search volume" keywords. Before we get to that, it'll probably be useful to explain how embedded negatives work. To that end, I present exhibit A: In our sample campaign (aptly titled "Sample Campaign") we've got three ad groups segmented by match type. In each ad group, we've got…

    PPC Hero- 27 readers -
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