Excel Tools

  • March Madness Continues: What Excel Tool/Function Rules Them All?

    … in the real tournament for the Excel Tools/Functions tournament. Regions Data Tools Advanced Functions & Formatting Simple Functions IF Functions Data Tools Seeding Pivot Tables – Seemingly the king of Excel, Pivot Tables had to get the one seed here. Reporting is probably the top reason to utilize a Pivot Table, but there are many different ways…

    Jacob Brown/ PPC Heroin Paid Search- 18 readers -
  • Quick Keyword Tool In Excel

    … Do you have an idea as to what your keywords should entail for you AdWords account, but want a quick way to come up with your list? A simple Excel formula can help with that. The first step is getting a grasp on what keywords will garner quality traffic. There are multiple keyword tools available to help with this type of research. Below…

    Jacob Brown/ PPC Heroin Paid Search- 4 readers -
  • PPC Account Structuring and Campaign Building in Excel

    … categories. Keeping a consistent structure according to what your client targets can be very important. In the below example the account kept a campaign structure of: “Location_Category” and an Ad Group structure of “Subcategory_Match Type”. This allows advertisers to set up an excel sheet like the one below for any sort of campaign build outs…

    Jacob Brown/ PPC Heroin Paid Search- 14 readers -
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