Excel Tools

  • Using Excel Regressions To Better Understand KPIs

    … without an advanced statistical software (such as STATA). In this post, I’ll share the step-by-step for setting up and running regressions in Excel, and how this tool can help in your PPC analyses and account management. Excuse Me, I Regress Before we dig into the technical implementation, you might be wondering to yourself, “What in the world…

    PPC Heroin Affiliate Paid Search- 21 readers -
  • March Madness Continues: What Excel Tool/Function Rules Them All?

    … March 21, 2017 In light of the March Madness season it was thought that we could have some fun and review some of the previous PPC Hero articles on the best ways to utilize Excel in order to more efficiently and effectively manage PPC accounts. First, let’s choose the seeds for the respective functions. Their are four regions just like…

    Jacob Brown/ PPC Heroin Paid Search- 28 readers -
  • Quick Keyword Tool In Excel

    … Do you have an idea as to what your keywords should entail for you AdWords account, but want a quick way to come up with your list? A simple Excel formula can help with that. The first step is getting a grasp on what keywords will garner quality traffic. There are multiple keyword tools available to help with this type of research. Below…

    Jacob Brown/ PPC Heroin Paid Search- 5 readers -
  • PPC Account Structuring and Campaign Building in Excel

    … For me, the most important thing when looking into a Google AdWords account is structure. It is incredible what a simple, clean structure can do for an account. A clean structure can help you with: Reporting (You can report on different levels more easily) Optimizing (Optimizations become easier with a clean account structure) Quality Scores…

    Jacob Brown/ PPC Heroin Paid Search- 15 readers -
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