Excerpt

  • How to Create a Better Excerpt RSS for Your Blog

    … a full feed RSS for this blog and up until recently, I did the same for my blog too. However, after dealing with too many scrapers and issuing too many DMCA notifications, I just got tired of dealing with that mess and decided to switch to an excerpt RSS feed (sometimes called a summary feed) instead. The default summary RSS generated…

    Michael Kwan/ John Chow dot Comin How To's- 12 readers -
  • How to Measure Your PR in 7 Steps

    … This post is an excerpt from the Measure and Maximize PR Impact guide. PR, marketing and social media professionals face growing pressure to measure their efforts and show bottom-line results. But how do increased engagement and exposure from PR tactics impact the bottom line? The days of reporting on impressions, “advertising value…

    Brian Conlin/ Vocus Blog- 16 readers -
  • The 5 Keys to Building Better Lead Paths

    … This post is an excerpt from Vocus’ “Take Control of Your Data and Build Better Lead Paths” guide. If modern consumers’ hearts revolve around great brand experiences, it’s intelligent lead paths that help marketers create them. Lead paths guide prospects along the buying cycle and provide them with relevant, timely content that encourages them…

    Erin Feldman/ Vocus Blogin Social- 18 readers -
  • Cheat Sheet: Pinterest for Marketing and PR

    … This post is an excerpt from our free ‘Social Media Marketing and PR Cheat Sheets‘ guide. Pinterest, the online scrapbooking site, is a walled-off garden in many ways. Most users repin images or share pins internally. Although users can connect other social networks (namely, Facebook and Twitter) to Pinterest, only 6 percent have connected…

    Brian Conlin/ Vocus Blogin Social- 17 readers -
  • Cheat Sheet: YouTube for Marketing and PR

    This post is an excerpt from our free ‘Social Media Marketing and PR Cheat Sheets‘ guide. YouTube is the home to most videos ranging from 30 seconds to 15 minutes. Subjects range from crazy cat videos to how to fix a running toilet. Because of its broad subject base, it’s the second-largest search engine in the world, a fact that may have more to do with its connections with G ...

    Brian Conlin/ Vocus Blog- 14 readers -
  • Cheat Sheet: How to Use LinkedIn for Marketing and PR

    … This post is an excerpt from our free ‘Social Media Marketing and PR Cheat Sheets‘ guide. LinkedIn is where professionals connect with other professionals, join industry-specific groups, and search for industry-specific news. The People LinkedIn boasts approximately 84 million members in the United States and 227 million worldwide. Users…

    Brian Conlin/ Vocus Blogin Social- 203 readers -
  • Cheat Sheet: Twitter for Marketing and PR Power

    This post is an excerpt from our free ‘Social Media Marketing and PR Cheat Sheets‘ guide. Twitter offers a social network and microblogging service that is the go-to place for real-time rumors, news, customer complaints and service. All messages or “tweets” are capped at 140 characters, which enforces brevity and clarity of thought.

    Brian Conlin/ Vocus Blog- 15 readers -
  • Visualize the Future of Social Media Now

    … This post is an excerpt from The Marketer’s Guide to Social Media 2014. Social media trends are ever changing. It’s impossible to forecast what may be rocking social media two years from now. That being said, some trends have more longevity than others, and will, at the very least, prove “disruptive” across all social media channels. A trend…

    Erin Feldman/ Vocus Blogin Social- 13 readers -
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