Executive'S Corner

    • ‘Talk Triggers,’ ‘Conex,’ and the Future of Content: An Interview with Jay Baer

      Introduction Jay Baer is a seasoned digital marketing pro. He is the founder of five multi-million dollar companies including Convince and Convert and he is the New York Times bestselling author of ‘Youtility: Why Smart Marketing is About Help, Not Hype.’ Baer has written four other critically acclaimed books including ‘Hug Your Haters,’ and is a globally recognized keynote speaker and emcee.

      Relevancein Content- 18 readers -
    • SiteTuners, Neuromarketing, and Conversion Trends: An interview with Tim Ash

      Renowned keynote speaker Tim Ash is a conversion rate optimization (CRO) and digital marketing pioneer. His expertise lies in his ability to deliver expert insights to conference attendees all over the globe and to help major US and international brands develop successful web optimization initiatives.

      Relevance- 16 readers -
    • Ceralytics, Content Intelligence, and Data Trends and Tips: A Conversation with Brandon Andersen

      Introduction: For over a decade, Brandon Andersen has been at the forefront of the content intelligence movement. As the CEO, Founder, and Chief Strategist of Ceralytics, a content intelligence platform, Brandon has dedicated his career to helping businesses better connect with their audiences. At Ceralytics, Brandon helps clients identify and evaluate the needs of their audien ...

      Relevance- 10 readers -
  • Simple Tricks to Boost Your Site’s Conversion Rates

    … When you have an ecommerce site, your conversion rate is one of the most important metrics, and it’s something that you should always be looking to improve. A higher conversion rate essentially means that more people are taking the action you want them to, and this action will vary depending on what page of your site they land on. In most cases…

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  • The Importance of Strong Visuals in Ecommerce

    … A common saying in writing is applicable to ecommerce: “Show, don’t tell.” Successful online stores use more than creative copy to communicate with customers. Imagine clicking a link and landing on a website without images. You’d think it had loaded incorrectly, right? This demonstrates the importance of strong visuals in ecommerce. Here…

    Relevance- 10 readers -
  • 5 Types of Corporate Training Your Company Should Consider

    … New college graduates often quip that they’re excited to exit the classroom and enter the “real world.” It’s true that joining the workforce generally means learning on the job rather than sitting in a lecture hall. But make no mistake: education is still an important component in employee development and company advancement. Here are five types…

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  • The Future of Vertical Storytelling: An Interview with Curt Doty

    … Introduction: Curt Doty, CEO of Vertuoso, is an award-winning Strategist, Storyteller and Creative, who brings leadership experience across the entertainment, marketing and branding worlds. His pioneering spirit has led him into innovative UI and creative technology experiences focused on multi-platform storytelling and interactive content. His…

    Relevance- 9 readers -
  • The Future of Vertical Storytelling: An Interview with Curt Doty

    … Introduction: Curt Doty, CEO of Vertuoso, is an award-winning Strategist, Storyteller and Creative, who brings leadership experience across the entertainment, marketing and branding worlds. His pioneering spirit has led him into innovative UI and creative technology experiences focused on multi-platform storytelling and interactive content. His…

    Relevance- 14 readers -
  • The 11 Digital Marketing Predictions You Should Ignore for 2018

    … This time of year, our inboxes are flooded with many prediction posts for the coming year. My inbox is certainly no exception. In fact, you may have even seen my predictions post just a few weeks ago. This year there seems to be many more than usual. After reading more than a dozen of them I’ve concluded that some of these predictions are merely…

    Chad Pollitt/ Relevance- 8 readers -
  • 13 Strategies to market Your Small Business on a Tight Budget

    … Marketing your small business is important, but doing it on a tight budget can be challenging. The good news is that you don’t need thousands of dollars to develop a powerful marketing strategy. With a little creativity and some marketing know-how, you can turn your tight marketing budget into sales. Here are 13 strategies to make it happen. 1…

    Nick Rojas/ Relevance- 11 readers -
  • 5 Top Tips When Choosing What Kind of Website to Make

    … to find writers and developers who will help you out. 5. Make Sure You Are Covered I always like to think ahead. If it is my goal to create a big site, then I like to imagine that it is already a big site and then plan accordingly. I find that if I don’t then I start cutting corners and I know many others work in the same way. So, don’t think, “I’ll…

    Relevance- 8 readers -
  • Joe Pulizzi On The Orange Effect Foundation, CMI Goals, and Telling Stories That Matter

    …Introduction: Joe Pulizzi is truly a content marketing tour de force. He is the founder of The Content Marketing Institute, the world’s most popular content marketing educational resource, a best-selling author, a keynote speaker, podcaster, entrepreneur, and well that just barely scratches the surface. His company, the Content Marketing Institute…

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