Executive'S Corner

  • Top 25 Digital Marketing Influencers to Follow in 2017

    … Executive's Corner, Uncategorized KISSmetrics, Wordstream, Moz, Entrepreneur – phew! Some names, these. Millions of web users trust some digital marketing experts to the extent that these wizards are now credible educators and influencers in the sphere of digital marketing. Following the influencers is your vehicle to success, and here’s…

    Joydeep Bhattacharya/ Relevancein SEO- 23 readers -
  • 7 Digital Marketing Myths to Forget Right Away

    … Life is all about motion, and the same is true when it comes to marketing. It has changed dramatically since the old days of marketing through paper flyers and ads to the age of the internet, and it’s digital marketing taking the lead position. Unsurprisingly, there are many delusions and myths about digital marketing that need to be debunked. SEO…

    Relevancein Social SEO- 25 readers -
  • 7 Ways to Build Initial Visibility for Your Online Blog or Business

    … In a perfect world, if you had a good idea or product, people would be able to find it with ease, and they’d flock to you without anything standing in the way. Unfortunately, this isn’t how the world works; even if you have an amazing idea, you might not be able to connect with an initial audience for it without some help. On the bright side…

    Larry Alton/ Relevancein Social- 21 readers -
  • Small Business Marketing: Don’t Tell Me I’m Creative, Tell Me I’m Relevant

    … a person or two who interpreted this to mean that it was acceptable to spin up the features and benefits of a company or product beyond recognition. Unfortunately for them, I’m convinced it’s relevance rather than “spin” that wins over customers. Being creative or entertaining at the expense of being relevant isn’t a good long-term strategy…

    Relevancein Content- 9 readers -
  • Small Business Marketing: Don’t Tell Me I’m Creative, Tell Me I’m Relevant

    … a person or two who interpreted this to mean that it was acceptable to spin up the features and benefits of a company or product beyond recognition. Unfortunately for them, I’m convinced it’s relevance rather than “spin” that wins over customers. Being creative or entertaining at the expense of being relevant isn’t a good long-term strategy…

    Relevancein Content- 11 readers -
  • 7 Ways to Build Initial Visibility for Your Online Blog or Business

    … In a perfect world, if you had a good idea or product, people would be able to find it with ease, and they’d flock to you without anything standing in the way. Unfortunately, this isn’t how the world works; even if you have an amazing idea, you might not be able to connect with an initial audience for it without some help. On the bright side…

    Larry Alton/ Relevancein Social- 15 readers -
  • 7 Digital Marketing Myths to Forget Right Away

    … to technology. Digital marketing is not just about the use of various digital tools and posting promotional ads on different social media channels. This is how Anastasia Parokha, CEO at Unplag, commented on this, “You can expect favorable outcomes when you have a well-elaborated strategy, testing, maintenance and assessment. Digital trends change…

    Relevancein Social SEO- 27 readers -
  • 10 Tips to Improve Effective Customer Feedback Analysis

    … Previously I have spoken about increasing online sales with customer feedback and focused on collecting the right feedback at the right place in the funnel. It is also vital to fully analyze this data to get the most out the feedback and uncover the real insights to really optimize your online ordering funnels. Here are my top 10 tips on how…

    Relevance- 11 readers -
  • Link Online and Traditional Marketing to Optimize Lead Nurturing

    … by nurturing leads through multiple touch points. A Website that Rocks In the physical world, we have real estate. Same goes for the world of digital marketing. Your website is your online real estate. You need to make it valuable. Make it your hub – the center of your online marketing universe. Your website can serve many purposes. It can…

    John Rugh/ Relevancein SEO EMail- 17 readers -
  • The Hidden Benefit of Free SEO Audit Tools

    … I have an enterprise client that retains me as a consultant. In a nutshell, I help them anytime they have an SEO question. Before they hired me, this client hired a vendor to help them with some technical implementations. As part of their service agreement, the vendor offered an SEO audit. My client asked me to review this audit for them…

    Relevancein SEO- 18 readers -
  • 7 Untapped Features of Marketing Automation to Boost Business

    … Businesses are readily automating their marketing campaigns to align themselves with the latest trends. Most marketers see marketing automation (MA) as a tool to send emails automatically, upon trigger events, which are often customized. There are several software options in the industry which are providing top notch MA services, but most of them…

    Relevancein Mobile EMail- 28 readers -
  • Successful Lead Generation Must Include Content and Offers

    … In this three-part series, Content Marketing Pro, John Rugh, lays out the steps to creating more success in lead generation and explains how marketers can win friends in Sales and respect in the C-Suite. Check out part one here. Welcome back! Last week, we discussed the evolution of lead generation from a basic strategy to find potential…

    John Rugh/ Relevancein Paid Search Content- 18 readers -
  • The Modern Marketer’s Guide to Lead Generation Success: Pt. 1

    … In this three-part series, Content Marketing Pro, John Rugh, lays out the steps to creating more success in lead generation and explains how marketers can win friends in Sales and respect in the C-Suite. Let’s face it: Marketing is a hard way to make a living. Every day, you are confronted with one obstacle after another. And here’s the biggest…

    John Rugh/ Relevancein EMail- 20 readers -
  • Marketo, HubSpot and Oracle Just Got Lapped by Artificial Intelligence

    … technology behind programmatic native advertising. As a matter of fact, Paul Roetzer of PR 20/20 gave a whole presentation on the topic at Content Marketing World. IBM’s Watson project has earned just as much media attention as the iPhone 7 announcement – with good reason, too. AI has the power to disrupt nearly every industry on the planet. Have you…

    Chad Pollitt/ Relevance- 28 readers -
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