Executive'S Corner

    • 7 Digital Marketing Myths to Forget Right Away

      Life is all about motion, and the same is true when it comes to marketing. It has changed dramatically since the old days of marketing through paper flyers and ads to the age of the internet, and it’s digital marketing taking the lead position. Unsurprisingly, there are many delusions and myths about digital marketing that need to be debunked.

      Relevancein Social SEO- 17 readers -
    • 7 Ways to Build Initial Visibility for Your Online Blog or Business

      In a perfect world, if you had a good idea or product, people would be able to find it with ease, and they’d flock to you without anything standing in the way. Unfortunately, this isn’t how the world works; even if you have an amazing idea, you might not be able to connect with an initial audience for it without some help.

      Larry Alton/ Relevancein Social- 15 readers -
    • Small Business Marketing: Don’t Tell Me I’m Creative, Tell Me I’m Relevant

      Regardless of the nature of your business, your product or your service, it’s understandable that you would want to put your best foot forward when telling potential customers about what you do. This is something you should always be thinking about—how to put your story in the best light possible. Over the course of my career, however, I’ve met a person or two who interpreted t ...

      Relevancein Content- 9 readers -
  • Small Business Marketing: Don’t Tell Me I’m Creative, Tell Me I’m Relevant

    … Regardless of the nature of your business, your product or your service, it’s understandable that you would want to put your best foot forward when telling potential customers about what you do. This is something you should always be thinking about—how to put your story in the best light possible. Over the course of my career, however, I’ve met…

    Relevancein Content- 11 readers -
  • 7 Ways to Build Initial Visibility for Your Online Blog or Business

    … In a perfect world, if you had a good idea or product, people would be able to find it with ease, and they’d flock to you without anything standing in the way. Unfortunately, this isn’t how the world works; even if you have an amazing idea, you might not be able to connect with an initial audience for it without some help. On the bright side…

    Larry Alton/ Relevancein Social- 12 readers -
  • 7 Digital Marketing Myths to Forget Right Away

    … Life is all about motion, and the same is true when it comes to marketing. It has changed dramatically since the old days of marketing through paper flyers and ads to the age of the internet, and it’s digital marketing taking the lead position. Unsurprisingly, there are many delusions and myths about digital marketing that need to be debunked. SEO…

    Relevancein Social SEO- 22 readers -
  • 10 Tips to Improve Effective Customer Feedback Analysis

    … Previously I have spoken about increasing online sales with customer feedback and focused on collecting the right feedback at the right place in the funnel. It is also vital to fully analyze this data to get the most out the feedback and uncover the real insights to really optimize your online ordering funnels. Here are my top 10 tips on how…

    Relevance- 10 readers -
  • Link Online and Traditional Marketing to Optimize Lead Nurturing

    … In this three-part series, Content Marketing Pro, John Rugh, lays out the steps to creating more success in lead generation and explains how marketers can win friends in Sales and respect in the C-Suite. Check out part one, explaining the importance of using the right type of content and part two, focusing on how to best gather lead information…

    John Rugh/ Relevancein SEO EMail- 12 readers -
  • The Hidden Benefit of Free SEO Audit Tools

    … I have an enterprise client that retains me as a consultant. In a nutshell, I help them anytime they have an SEO question. Before they hired me, this client hired a vendor to help them with some technical implementations. As part of their service agreement, the vendor offered an SEO audit. My client asked me to review this audit for them…

    Relevancein SEO- 13 readers -
  • 7 Untapped Features of Marketing Automation to Boost Business

    …, it is a complete analytics, reporting and CRM solution for a business. Additionally, Infusionsoft provides complete sales department integration. Because it provides intense features, the price of the tool is a bit heavy. To fully utilize its advanced features, you need an expert or a lot of expendable time to learn it yourself. HubSpot An exceptionally built…

    Relevancein Mobile EMail- 20 readers -
  • Successful Lead Generation Must Include Content and Offers

    … In this three-part series, Content Marketing Pro, John Rugh, lays out the steps to creating more success in lead generation and explains how marketers can win friends in Sales and respect in the C-Suite. Check out part one here. Welcome back! Last week, we discussed the evolution of lead generation from a basic strategy to find potential…

    John Rugh/ Relevancein Paid Search Content- 14 readers -
  • The Modern Marketer’s Guide to Lead Generation Success: Pt. 1

    … In this three-part series, Content Marketing Pro, John Rugh, lays out the steps to creating more success in lead generation and explains how marketers can win friends in Sales and respect in the C-Suite. Let’s face it: Marketing is a hard way to make a living. Every day, you are confronted with one obstacle after another. And here’s the biggest…

    John Rugh/ Relevancein EMail- 13 readers -
  • Marketo, HubSpot and Oracle Just Got Lapped by Artificial Intelligence

    … There’s a lot of buzz around Artificial Intelligence (AI), machine learning and natural language processing. Platforms such as these reveal insights from large amounts of unstructured data. That’s how Facebook is able to recognize faces in photographs with nearly 98% accuracy. It’s this technology that powers much of the managed services…

    Chad Pollitt/ Relevance- 21 readers -
  • 3 Tips for Ensuring Your Brand is Consistent

    … Successful brands are memorable and elicit an emotional response from consumers. But achieving this depends on consistency across the brand. Without a cohesive brand strategy, the marketing department is often left policing a disjointed and confusing message that leaves little impression. This can also lead to lost sales or clients and even…

    Relevance- 10 readers -
  • 4 Reasons Font and Typeface Matter More than You Think in Marketing

    … “Words are powerful” is certainly a threadbare cliché, but it’s one that, despite its overuse, remains true. What we say and how we say it has a major impact on our audience’s response. On a subtler, more subliminal level, so does typeface. Font, color and weight are not just matters of aesthetics. They make deep-seated psychological impressions…

    Relevance- 12 readers -
  • Developing a Content Strategy? Don’t Skip These Vital Steps

    … Throughout the last few years, marketing has transitioned from asking ‘do we really need to create content?’ to ‘how do we create effective content?’ With content creation now standard in most of today’s organizations, a door to a whole new set of marketing challenges has opened. How do we create effective content, reach the right audiences…

    Relevancein Content- 12 readers -
  • What Ferris Bueller Can Teach Marketers about Digital Body Language

    … Iconic character, Ferris Bueller, from the popular 1986 movie, “Ferris Bueller’s Day Off.” instantly captures the hearts of anyone he crosses paths with, of course with the rare exceptions of his principal and sister. When Ferris dramatically fakes sick to skip school and venture through downtown Chicago, his entire town falls for his tricks…

    Relevance- 6 readers -
Get the top posts daily into your mailbox!
More from around the web