Executive'S Corner

    • 7 Bold Predictions for Digital Marketing in 2018

      Every year around this time I take a step back and to ponder some predictions for your field for the coming year. Some come to be, others are a few years early, and then there’s predictions I’m still waiting to come true years later. You can’t win them all, unfortunately. That said, the trends I’m following lead me to believe that the seven predictions below will become true in 2018.

      Chad Pollitt/ Relevance- 21 readers -
    • Beware of Copyright Infringement!

      Not too long ago, I found a tiny cartoon online that suited my blog content. I naively inserted it into one of my posts, read by less than 20 people. A few months later, I got a legal notice making me feel like a master criminal about to be tried in the World Court. I (horrors!) infringed. A mere payment of $395, however, would forestall the public hanging.

      Relevance- 23 readers -
  • Quick Fixes for Low Adsense Earnings

    … Are you struggling to earn a decent living from your site’s Adsense? Is one site earning a high CPM but another is struggling and earning a few cents for click? There could be a few things causing this, but the good news is that you can turn things around with a few tweaks and changes. 1. You are Targeting Low Cost Keywords The way that Adsense…

    Relevance- 17 readers -
  • How to Handle Customer Queries during Seasonal Rush

    … Holiday seasons bring in mixed feelings of delight and worry for customer support managers. On one hand, they have an opportunity to pump up the sales numbers whereas on the other hand, they also need to pull their socks up for managing customer concerns that may pour one after the other. After all, convincing agents to work who are already…

    Relevance- 21 readers -
  • Christoph Trappe on ScribbleLive, Industry Trends, and the Future of Content Marketing

    Content Marketing World 2017 Interview With Christoph Trappe Introduction: Christoph Trappe is a career storyteller whose keynote speeches, digital initiatives, and content marketing strategies have been recognized globally. From working as a journalist, change agent, author, and content marketing executive, Mr. Trappe has earned his status as an industry thought leader. Currently, Mr.

    Relevance- 23 readers -
  • 5 Ways To Improve Your Website’s Conversion Rate

    … options to assess which one converts more users. The one with the highest conversion rate can be integrated into your website. SEO auditing is another tool which can help identify the search engine friendliness and the overall current state of your website. A thorough SEO audit enables you to determine the reason behind a low conversion rate…

    Relevance- 22 readers -
  • How I Used Freelancing to Become a Leading SEO Expert

    … I began my career as an author. I developed into a freelance writer and I am still both of those things. However, these days I make more money through an SEO company that I setup off the back of those two careers. This is something that didn’t take a lot of money or effort, something that happened by chance, but something that has gone on to earn…

    Relevance- 7 readers -
  • 72 Must-Have Features for Ecommerce Website

    … Building an ecommerce site requires more than just a beautiful design. Apart from great products, your site needs to have proper design elements to ensure its success. An ecommerce site may have many features. But there are certain ones that are essential to make the site user-friendly for the customers and easily manageable for the owners…

    Relevance- 21 readers -
  • B2B Marketers – This is the Most Important Post You’ll Read in Your Career

    … Sales executives have been perpetuating a trick on marketing for the last 15 or so years. A trick that will make or break your career. You need to be cognizant of it and not let it happen. . . ever. There’s generally two types of marketing and sales organizations in the B2B space. I’ve professionally witnessed both sides of the coin. One allows…

    Chad Pollitt/ Relevance- 16 readers -
  • 10 Metrics Every Business Should Track in Google Analytics

    … will usually be organic search, direct, social, and referral. Keeping track of these sources will give you a clear idea of where your marketing efforts are paying off. For instance, a high organic search percentage means that a large percentage of your traffic is due to an effective SEO strategy. 2. Bounce Rate Found Under: Acquisition > Channels…

    Relevancein Paid Search- 12 readers -
  • How We Can Digitize Our Old Business Rubber Stamp Using Photoshop?

    … Creating Digital Stamp from the good old Rubber Stamp is a breeze. However, it is important to use applications such as Photoshop to accomplish the task. There are certain steps that are necessary to perform in a systematic manner, some of which are as follows: Rectangular shape: To start with, people should create a stamp with the business…

    Relevancein How To's- 25 readers -
  • The Highest Paying Affiliate Industries for Content Managers

    … Content Strategy, Executive's Corner Even in an age of Adsense, sponsorships, and companies like BuySellAds, affiliates remain the most cost effective way to sell your website traffic. I was told that on the very first day that I started to publish blogs. Back then, I didn’t believe it. Surely, I thought, it’s easier just to stick Adsense up…

    Relevancein Affiliate Content- 21 readers -
  • What You Need to Know About Influencer Marketing

    … Influencer marketing is a powerful strategy that allows you to expand your online reach, increase brand awareness, and build a strong reputation for your company by allowing outside sources to advocate for your brand. Recent studies have found that influencer marketing has been a successful strategy for a surprising 94% of marketers from various…

    Relevancein How To's- 18 readers -
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