Executive'S Corner

  • 10 Metrics Every Business Should Track in Google Analytics

    … will usually be organic search, direct, social, and referral. Keeping track of these sources will give you a clear idea of where your marketing efforts are paying off. For instance, a high organic search percentage means that a large percentage of your traffic is due to an effective SEO strategy. 2. Bounce Rate Found Under: Acquisition > Channels…

    Relevancein Paid Search- 12 readers -
  • How We Can Digitize Our Old Business Rubber Stamp Using Photoshop?

    … Creating Digital Stamp from the good old Rubber Stamp is a breeze. However, it is important to use applications such as Photoshop to accomplish the task. There are certain steps that are necessary to perform in a systematic manner, some of which are as follows: Rectangular shape: To start with, people should create a stamp with the business…

    Relevancein How To's- 25 readers -
  • The Highest Paying Affiliate Industries for Content Managers

    … Content Strategy, Executive's Corner Even in an age of Adsense, sponsorships, and companies like BuySellAds, affiliates remain the most cost effective way to sell your website traffic. I was told that on the very first day that I started to publish blogs. Back then, I didn’t believe it. Surely, I thought, it’s easier just to stick Adsense up…

    Relevancein Affiliate Content- 21 readers -
  • What You Need to Know About Influencer Marketing

    … a relevancy score that lets you target only those who will work best for your brand. BuzzStream.com This marketing CRM offers a search tool for influencer prospecting to help you find the right influencers for your brand. The tool also helps you manage conversations with influencers and create templates for easy outreach. This is a great tool…

    Relevancein How To's- 17 readers -
  • Top 25 Digital Marketing Influencers to Follow in 2017

    … Executive's Corner, Uncategorized KISSmetrics, Wordstream, Moz, Entrepreneur – phew! Some names, these. Millions of web users trust some digital marketing experts to the extent that these wizards are now credible educators and influencers in the sphere of digital marketing. Following the influencers is your vehicle to success, and here’s…

    Joydeep Bhattacharya/ Relevancein SEO- 38 readers -
  • 7 Digital Marketing Myths to Forget Right Away

    … Life is all about motion, and the same is true when it comes to marketing. It has changed dramatically since the old days of marketing through paper flyers and ads to the age of the internet, and it’s digital marketing taking the lead position. Unsurprisingly, there are many delusions and myths about digital marketing that need to be debunked. SEO…

    Relevancein Social SEO- 35 readers -
  • 7 Ways to Build Initial Visibility for Your Online Blog or Business

    … could collaborate on a piece of content, share each other’s content, or even engage in conversation online. In any case, even a casual mention could give you a major boost in visibility and dozens of new followers who might be interested in your brand. Invest in short-term advertising. Paid advertising can’t match the long-term return of a strategy…

    Larry Alton/ Relevancein Social- 33 readers -
  • Small Business Marketing: Don’t Tell Me I’m Creative, Tell Me I’m Relevant

    … Regardless of the nature of your business, your product or your service, it’s understandable that you would want to put your best foot forward when telling potential customers about what you do. This is something you should always be thinking about—how to put your story in the best light possible. Over the course of my career, however, I’ve met…

    Relevancein Content- 9 readers -
  • Small Business Marketing: Don’t Tell Me I’m Creative, Tell Me I’m Relevant

    … Regardless of the nature of your business, your product or your service, it’s understandable that you would want to put your best foot forward when telling potential customers about what you do. This is something you should always be thinking about—how to put your story in the best light possible. Over the course of my career, however, I’ve met…

    Relevancein Content- 11 readers -
  • 7 Ways to Build Initial Visibility for Your Online Blog or Business

    … In a perfect world, if you had a good idea or product, people would be able to find it with ease, and they’d flock to you without anything standing in the way. Unfortunately, this isn’t how the world works; even if you have an amazing idea, you might not be able to connect with an initial audience for it without some help. On the bright side…

    Larry Alton/ Relevancein Social- 21 readers -
  • 7 Digital Marketing Myths to Forget Right Away

    … Life is all about motion, and the same is true when it comes to marketing. It has changed dramatically since the old days of marketing through paper flyers and ads to the age of the internet, and it’s digital marketing taking the lead position. Unsurprisingly, there are many delusions and myths about digital marketing that need to be debunked…

    Relevancein Social SEO- 35 readers -
  • 10 Tips to Improve Effective Customer Feedback Analysis

    … Previously I have spoken about increasing online sales with customer feedback and focused on collecting the right feedback at the right place in the funnel. It is also vital to fully analyze this data to get the most out the feedback and uncover the real insights to really optimize your online ordering funnels. Here are my top 10 tips on how…

    Relevance- 14 readers -
  • Link Online and Traditional Marketing to Optimize Lead Nurturing

    … In this three-part series, Content Marketing Pro, John Rugh, lays out the steps to creating more success in lead generation and explains how marketers can win friends in Sales and respect in the C-Suite. Check out part one, explaining the importance of using the right type of content and part two, focusing on how to best gather lead information…

    John Rugh/ Relevancein SEO EMail- 29 readers -
  • The Hidden Benefit of Free SEO Audit Tools

    … I have an enterprise client that retains me as a consultant. In a nutshell, I help them anytime they have an SEO question. Before they hired me, this client hired a vendor to help them with some technical implementations. As part of their service agreement, the vendor offered an SEO audit. My client asked me to review this audit for them…

    Relevancein SEO- 25 readers -
  • 7 Untapped Features of Marketing Automation to Boost Business

    … a high level of usability with APIs to trigger events and exchange data for smooth operation and sharing of data with other systems of enterprise. Management of Social Media Marketing Campaigns MA software not only deliver emails, it also delivers social media campaigns and marketing on various platforms: Scheduling, sharing and automating…

    Relevancein Mobile EMail- 40 readers -
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