Executive'S Corner

    • 10 Tips to Improve Effective Customer Feedback Analysis

      Previously I have spoken about increasing online sales with customer feedback and focused on collecting the right feedback at the right place in the funnel. It is also vital to fully analyze this data to get the most out the feedback and uncover the real insights to really optimize your online ordering funnels.

      Relevance- 7 readers -
    • Successful Lead Generation Must Include Content and Offers

      In this three-part series, Content Marketing Pro, John Rugh, lays out the steps to creating more success in lead generation and explains how marketers can win friends in Sales and respect in the C-Suite. Check out part one here. Welcome back! Last week, we discussed the evolution of lead generation from a basic strategy to find potential customers to a process of engaging and ...

      John Rugh/ Relevancein Paid Search Content- 11 readers -
    • 7 Untapped Features of Marketing Automation to Boost Business

      Businesses are readily automating their marketing campaigns to align themselves with the latest trends. Most marketers see marketing automation (MA) as a tool to send emails automatically, upon trigger events, which are often customized. There are several software options in the industry which are providing top notch MA services, but most of them are too expensive for small bu ...

      Relevancein Mobile EMail- 14 readers -
  • Link Online and Traditional Marketing to Optimize Lead Nurturing

    … In this three-part series, Content Marketing Pro, John Rugh, lays out the steps to creating more success in lead generation and explains how marketers can win friends in Sales and respect in the C-Suite. Check out part one, explaining the importance of using the right type of content and part two, focusing on how to best gather lead information…

    John Rugh/ Relevancein SEO EMail- 9 readers -
  • The Hidden Benefit of Free SEO Audit Tools

    … I have an enterprise client that retains me as a consultant. In a nutshell, I help them anytime they have an SEO question. Before they hired me, this client hired a vendor to help them with some technical implementations. As part of their service agreement, the vendor offered an SEO audit. My client asked me to review this audit for them…

    Relevancein SEO- 7 readers -
  • The Modern Marketer’s Guide to Lead Generation Success: Pt. 1

    … of proven marketing tactics that generate and convert more quality leads. In this first installment, we’ll discuss the evolution of lead generation and using the right type of content as a strategy to bring in leads. Part two will focus on content marketing and gathering lead information, and part three will go over necessities like SEO, website…

    John Rugh/ Relevancein EMail- 8 readers -
  • Marketo, HubSpot and Oracle Just Got Lapped by Artificial Intelligence

    … There’s a lot of buzz around Artificial Intelligence (AI), machine learning and natural language processing. Platforms such as these reveal insights from large amounts of unstructured data. That’s how Facebook is able to recognize faces in photographs with nearly 98% accuracy. It’s this technology that powers much of the managed services…

    Chad Pollitt/ Relevance- 13 readers -
  • 3 Tips for Ensuring Your Brand is Consistent

    … Successful brands are memorable and elicit an emotional response from consumers. But achieving this depends on consistency across the brand. Without a cohesive brand strategy, the marketing department is often left policing a disjointed and confusing message that leaves little impression. This can also lead to lost sales or clients and even…

    Relevance- 6 readers -
  • 4 Reasons Font and Typeface Matter More than You Think in Marketing

    … “Words are powerful” is certainly a threadbare cliché, but it’s one that, despite its overuse, remains true. What we say and how we say it has a major impact on our audience’s response. On a subtler, more subliminal level, so does typeface. Font, color and weight are not just matters of aesthetics. They make deep-seated psychological impressions…

    Relevance- 7 readers -
  • Developing a Content Strategy? Don’t Skip These Vital Steps

    … Throughout the last few years, marketing has transitioned from asking ‘do we really need to create content?’ to ‘how do we create effective content?’ With content creation now standard in most of today’s organizations, a door to a whole new set of marketing challenges has opened. How do we create effective content, reach the right audiences…

    Relevancein Content- 9 readers -
  • What Ferris Bueller Can Teach Marketers about Digital Body Language

    …’ digital body language and reacts in real time to make sure to win them over. Reactful’s algorithm continuously evolves to predict how to best react to each visitor, making your website even more effective in self-monitoring. Each user is different and wants a different experience, so these tools give you the power to interpret visitors’ cues…

    Relevance- 4 readers -
  • The Future of Help Authoring Tools and Their Marketing Value

    … Help authoring tools (HATs) are professionally used to create the help systems that are placed around computer systems and application software. HATs allow writers to produce help sections using common editors and then importing the entered text into specialized software able to incorporate help with the required software or working elements. We…

    Relevance- 14 readers -
  • The Marketer Vs. Publisher Side of Lead Generation: Know Where Your Leads are From

    … It’s 2016 and everyone seems to be selling lead generation. Marketers have the “luxury” of owning the strategy and execution of demand generation programs, with the constant pressure of ROI and sales satisfaction. The selection of demand generation strategies, partners, and vendors requires marketers to be very well educated in all aspects…

    Relevance- 10 readers -
  • Finding the Right Demographic for Creative Agencies

    … Smaller creative agencies have largely taken over the work traditionally dominated by behemoth advertising companies in recent years. In the past, large companies knew the direction they wanted to go in and knew (or gave off the impression that they knew) what their customers wanted. Modern companies are very much aware of the amount…

    Relevance- 6 readers -
  • How Content Recommendation Creates Better User Experience

    …, I love my faith, parenting tips, and anything technology – so that’s a few of the customizable interests I would use. We will be rolling it out to across our entire 200 Billion recommendations a month in the upcoming weeks.” Giving users the power to customize the content recommendations they receive builds a stronger relationship between…

    Relevancein Content How To's- 14 readers -
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