Existing Links

  • Changing Existing Links: Perfectly Normal — Except When It Isn’t

    As this topic bounced around the SEO community, it took on a life of its own. Run a search on the phrase "Google May Trust Links Less," and you'll see how quickly a ten-day-old tweet can erupt online. There's been no official comment from Google about this, nor would I expect there to be, but let's take a step back and think this through before we panic.

    Eric Ward/ Search Engine Land- 12 readers -
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