Expanded Text Ads

  • ETAs Ruined My Ad Tests (& How We Can Overcome This)

    … October 18, 2016 The release of expanded text ads rocked the world of Google PPC in early 2016. And shortly thereafter Bing joined in on the fun, bringing expanded text ads to so many of us in the PPC world. But some of us got screwed. That’s right, some of us have a bone to pick with these magnanimous platforms that, yes, provided us…

    Carrie Albright/ PPC Heroin Paid Search SEO How To's- 8 readers -
  • Google’s Responsive Display Ads Pack A Punch

    … September 29, 2016 Google recently launched a responsive ad format for the Display Network. Introduced in the same month Expanded Text Ads (ETAs) were rolled out to the public, this new feature has been battling for attention. I’ve decided to take a crack at Responsive Display Ads and show you why they are true champs. Time for the training…

    PPC Heroin Paid Search- 12 readers -
  • Expanded Text Ads: How to Get 620 Characters

    … The new AdWords (and now Bing Ads!) Expanded Text Ad format gives advertisers 140 characters to work with. But that’s not the whole story. Technically, you can dominate the SERP with 620 characters in one SEM ad. Boost Media shares how. Is 620 characters really possible? You can have up to 4 Callout extensions of 25 characters each. Plus, you…

    Karen Amundson/ BoostBlogin Paid Search How To's- 11 readers -
  • Your Detailed Testing Strategy for Google Expanded Text Ads

    … With the introduction of Google’s Expanded Text Ads (ETA), marketers have a more robust ad format that allows for more text, and Google has the ability to manipulate the layout to fit the appropriate screen for display. While this is a strong shift toward mobile-first that levels the playing fields between natural search (SEO) ads and AdWords…

    BoostBlog- 12 readers -
  • Google Just Rocked Your World With Expanded Text Ads

    … Boost CEO Tim Krozek wrote an op-ed article on Google’s latest Expanded Text Ads that MediaPost is running today. Read Tim’s article here. We like it so much we’re posting it on our blog as well. To learn more about ETAs visit us here. — A few weeks ago Google announced the most significant changes to AdWords since, well, the invention…

    BoostBlogin Google- 10 readers -
  • What You Need to Know about the AdWords API for ETA

    … After Google’s big news last week about the changes to AdWords with Expanded Text Ads, they released notes on the latest version of the AdWords API, which includes initial access to ETAs. Of note to marketers under “Migration Tips,” Google states: “The migration to Expanded Text Ads will require your intervention: In many cases, the second…

    BoostBlogin Paid Search How To's- 11 readers -
  • AdWords Expanded Text Ads: What Retailers Need to Know

    … If you’re like most major retailers, you may have 100,000+ ads in your AdWords accounts—all of which will need to be rewritten, thanks to Google’s announcement last week. Expanded Text Ads (ETA) will be coming to all advertisers this year and it is the biggest change Google has ever made to its ad format. No official release date has been…

    Karen Amundson/ BoostBlogin Paid Search- 11 readers -
  • How to manage tests with Google’s new Expanded Text Ads

    … impact your account’s performance. As the top testing platform for search marketers, Boost Media has already begun experimenting with ETAs. We’ve identified some best practices for testing ETAs to apply to your own marketing strategy. Crawl, walk run Before deploying expanded text ads across your entire account, we recommend taking a measured…

    BoostBlogin How To's- 10 readers -
  • AdWords ETA: What You Need To Do Now

    … By now, you’ve heard the AdWords Expanded Text Ads announcement. This is big news for search engine marketers. Initial Google reports cited CTR lifts of 20%. But the change is going to require a massive amount of copywriting—or the risk missing out big. Unless you’re one of a few beta testers, Expanded Text Ads isn’t yet available in your AdWords…

    Karen Amundson/ BoostBlogin Paid Search- 24 readers -