Expanded Text Ads

  • Is Your Hotel Ready for Expanded Text Ads?

    … Is your hotel ready for Expanded Text Ads? Do you run paid search ads on Google? Do you feel 100% confident that you are up to date with all the changes that have gone on this year on the platform? There were ALOT. They ranged from small changes to the interface, to completely changing the layout. They removed right-hand side ads, they put…

    E-Marketing Associatesin Paid Search- 25 readers -
  • ETAs Ruined My Ad Tests (& How We Can Overcome This)

    … with a whole new set of messaging characters. And sure, we’re seeing an average CTR lift of 40% or more. And of course we may have seen improved quality scores from our access to so much more relevancy within our ads. But we’re still mad folks. Why, you ask? Because they seriously messed with our ad testing. For years we’ve shared tips on how…

    Carrie Albright/ PPC Heroin Paid Search SEO How To's- 11 readers -
  • Google’s Responsive Display Ads Pack A Punch

    … September 29, 2016 Google recently launched a responsive ad format for the Display Network. Introduced in the same month Expanded Text Ads (ETAs) were rolled out to the public, this new feature has been battling for attention. I’ve decided to take a crack at Responsive Display Ads and show you why they are true champs. Time for the training…

    PPC Heroin Paid Search- 14 readers -
  • Expanded Text Ads: How to Get 620 Characters

    … The new AdWords (and now Bing Ads!) Expanded Text Ad format gives advertisers 140 characters to work with. But that’s not the whole story. Technically, you can dominate the SERP with 620 characters in one SEM ad. Boost Media shares how. Is 620 characters really possible? You can have up to 4 Callout extensions of 25 characters each. Plus, you…

    Karen Amundson/ BoostBlogin Paid Search How To's- 12 readers -
  • Your Detailed Testing Strategy for Google Expanded Text Ads

    … With the introduction of Google’s Expanded Text Ads (ETA), marketers have a more robust ad format that allows for more text, and Google has the ability to manipulate the layout to fit the appropriate screen for display. While this is a strong shift toward mobile-first that levels the playing fields between natural search (SEO) ads and AdWords…

    BoostBlog- 13 readers -
  • Google Just Rocked Your World With Expanded Text Ads

    … Boost CEO Tim Krozek wrote an op-ed article on Google’s latest Expanded Text Ads that MediaPost is running today. Read Tim’s article here. We like it so much we’re posting it on our blog as well. To learn more about ETAs visit us here. — A few weeks ago Google announced the most significant changes to AdWords since, well, the invention…

    BoostBlogin Google- 10 readers -
  • AdWords Expanded Text Ads: What Retailers Need to Know

    …. This will be felt more strongly when ETA goes into effect. Fewer advertisers will occupy more space at the top of the search results page, pushing everyone else further down the page. One way to compete is by adding value to customers through improved messaging relevancy across the customer journey. This is now possible as customers increasingly rely…

    Karen Amundson/ BoostBlogin Paid Search- 13 readers -
  • How to manage tests with Google’s new Expanded Text Ads

    … With the recent beta release of Google’s new Expanded Text Ad (ETA) format, many advertisers are wondering how to approach testing the new ad type to understand it’s impact on performance. Google has cited a 20% lift in CTR for ETAs, but this is not guaranteed for all advertisers. The important question to understand is how will the new format…

    BoostBlogin How To's- 10 readers -
  • AdWords ETA: What You Need To Do Now

    … account. For most advertisers this opportunity to rewrite ads will arrive sometime this summer, according to Google. But what can you do now? You can start preparing for AdWords Expanded Text Ads with an audit of your current creative landscape. Boost Media has compiled a creative audit checklist to help. SEM Creative Audit Checklist Account-wide…

    Karen Amundson/ BoostBlogin Paid Search- 26 readers -
Get the top posts daily into your mailbox!
More from around the web