Expanded Text Ads

    • Google’s Responsive Display Ads Pack A Punch

      September 29, 2016 Google recently launched a responsive ad format for the Display Network. Introduced in the same month Expanded Text Ads (ETAs) were rolled out to the public, this new feature has been battling for attention. I’ve decided to take a crack at Responsive Display Ads and show you why they are true champs.

      PPC Heroin Paid Search- 10 readers -
    • ETAs Ruined My Ad Tests (& How We Can Overcome This)

      October 18, 2016 The release of expanded text ads rocked the world of Google PPC in early 2016. And shortly thereafter Bing joined in on the fun, bringing expanded text ads to so many of us in the PPC world. But some of us got screwed. That’s right, some of us have a bone to pick with these magnanimous platforms that, yes, provided us with a whole new set of messaging characters.

      Carrie Albright/ PPC Heroin Paid Search SEO How To's- 6 readers -
  • Expanded Text Ads: How to Get 620 Characters

    … The new AdWords (and now Bing Ads!) Expanded Text Ad format gives advertisers 140 characters to work with. But that’s not the whole story. Technically, you can dominate the SERP with 620 characters in one SEM ad. Boost Media shares how. Is 620 characters really possible? You can have up to 4 Callout extensions of 25 characters each. Plus, you…

    Karen Amundson/ BoostBlogin Paid Search How To's- 8 readers -
  • Your Detailed Testing Strategy for Google Expanded Text Ads

    … With the introduction of Google’s Expanded Text Ads (ETA), marketers have a more robust ad format that allows for more text, and Google has the ability to manipulate the layout to fit the appropriate screen for display. While this is a strong shift toward mobile-first that levels the playing fields between natural search (SEO) ads and AdWords…

    BoostBlog- 10 readers -
  • AdWords Expanded Text Ads: What Retailers Need to Know

    …. This will be felt more strongly when ETA goes into effect. Fewer advertisers will occupy more space at the top of the search results page, pushing everyone else further down the page. One way to compete is by adding value to customers through improved messaging relevancy across the customer journey. This is now possible as customers increasingly rely…

    Karen Amundson/ BoostBlogin Paid Search- 7 readers -
  • How to manage tests with Google’s new Expanded Text Ads

    … impact your account’s performance. As the top testing platform for search marketers, Boost Media has already begun experimenting with ETAs. We’ve identified some best practices for testing ETAs to apply to your own marketing strategy. Crawl, walk run Before deploying expanded text ads across your entire account, we recommend taking a measured…

    BoostBlogin How To's- 8 readers -
  • AdWords ETA: What You Need To Do Now

    … account. For most advertisers this opportunity to rewrite ads will arrive sometime this summer, according to Google. But what can you do now? You can start preparing for AdWords Expanded Text Ads with an audit of your current creative landscape. Boost Media has compiled a creative audit checklist to help. SEM Creative Audit Checklist Account-wide…

    Karen Amundson/ BoostBlogin Paid Search- 20 readers -