Expanded Text Ads

  • Goodbye For Good Standard Text Ads

    … for the foreseeable future. While there is no date on when STA’s will stop serving, you can expect an update well in advance once Bing Ads makes the decision to sunset serving STAs. Unless you are seeing particularly amazing performance with STAs vs ETAs, why not get a new round of ad copy up using just ETAs? It is time to give those ads the focus…

    PPC Hero- 11 readers -
  • Is Your Hotel Ready for Expanded Text Ads?

    … Is your hotel ready for Expanded Text Ads? Do you run paid search ads on Google? Do you feel 100% confident that you are up to date with all the changes that have gone on this year on the platform? There were ALOT. They ranged from small changes to the interface, to completely changing the layout. They removed right-hand side ads, they put…

    E-Marketing Associatesin Paid Search- 31 readers -
  • ETAs Ruined My Ad Tests (& How We Can Overcome This)

    … with. Factor this into the many other aspects of a text ad test and we’re suddenly moving into exponential testing. To follow this, the idea of emojis in ads was given and quickly taken away. Although this is concept is a delicate one, we certainly read of the success some were seeing with these little guys. But before many of us could reap…

    Carrie Albright/ PPC Heroin Paid Search SEO How To's- 21 readers -
  • Google’s Responsive Display Ads Pack A Punch

    … September 29, 2016 Google recently launched a responsive ad format for the Display Network. Introduced in the same month Expanded Text Ads (ETAs) were rolled out to the public, this new feature has been battling for attention. I’ve decided to take a crack at Responsive Display Ads and show you why they are true champs. Time for the training…

    PPC Heroin Paid Search- 20 readers -
  • Are Your Expanded Text Ads Lit?

    … July 14, 2016 Dear reader, here is a confession: I am too old to be using slang and I am especially too elderly to be trying so hard to incorporate colloquialisms into a post about Expanded Text Ads. But when Google announced earlier this year they would be ditching the right side ads and would be extending the character lengths for headlines…

    PPC Hero- 15 readers -
  • Expanded Text Ads: How to Get 620 Characters

    … The new AdWords (and now Bing Ads!) Expanded Text Ad format gives advertisers 140 characters to work with. But that’s not the whole story. Technically, you can dominate the SERP with 620 characters in one SEM ad. Boost Media shares how. Is 620 characters really possible? You can have up to 4 Callout extensions of 25 characters each. Plus, you…

    Karen Amundson/ BoostBlogin Paid Search How To's- 18 readers -
  • Your Detailed Testing Strategy for Google Expanded Text Ads

    … With the introduction of Google’s Expanded Text Ads (ETA), marketers have a more robust ad format that allows for more text, and Google has the ability to manipulate the layout to fit the appropriate screen for display. While this is a strong shift toward mobile-first that levels the playing fields between natural search (SEO) ads and AdWords…

    BoostBlog- 14 readers -
  • AdWords Expanded Text Ads: What Retailers Need to Know

    … If you’re like most major retailers, you may have 100,000+ ads in your AdWords accounts—all of which will need to be rewritten, thanks to Google’s announcement last week. Expanded Text Ads (ETA) will be coming to all advertisers this year and it is the biggest change Google has ever made to its ad format. No official release date has been…

    Karen Amundson/ BoostBlogin Paid Search- 19 readers -
  • How to manage tests with Google’s new Expanded Text Ads

    … impact your account’s performance. As the top testing platform for search marketers, Boost Media has already begun experimenting with ETAs. We’ve identified some best practices for testing ETAs to apply to your own marketing strategy. Crawl, walk run Before deploying expanded text ads across your entire account, we recommend taking a measured…

    BoostBlogin How To's- 21 readers -