Expanded Text Ads

  • Goodbye For Good Standard Text Ads

    … May 24, 2017 Last week, Bing Ads officially announced that on July 31st, 2017, it will end support for creating new and editing existing standard text ads. To help with the transition to expanded text ads, Bing Ads recently made changes to easily convert standard text ads (STA) to expanded text ads (ETA) via the Bing Ads Web UI and Bing Ads…

    PPC Hero- 11 readers -
  • Is Your Hotel Ready for Expanded Text Ads?

    … Is your hotel ready for Expanded Text Ads? Do you run paid search ads on Google? Do you feel 100% confident that you are up to date with all the changes that have gone on this year on the platform? There were ALOT. They ranged from small changes to the interface, to completely changing the layout. They removed right-hand side ads, they put…

    E-Marketing Associatesin Paid Search- 31 readers -
  • ETAs Ruined My Ad Tests (& How We Can Overcome This)

    … October 18, 2016 The release of expanded text ads rocked the world of Google PPC in early 2016. And shortly thereafter Bing joined in on the fun, bringing expanded text ads to so many of us in the PPC world. But some of us got screwed. That’s right, some of us have a bone to pick with these magnanimous platforms that, yes, provided us…

    Carrie Albright/ PPC Heroin Paid Search SEO How To's- 21 readers -
  • Google’s Responsive Display Ads Pack A Punch

    … September 29, 2016 Google recently launched a responsive ad format for the Display Network. Introduced in the same month Expanded Text Ads (ETAs) were rolled out to the public, this new feature has been battling for attention. I’ve decided to take a crack at Responsive Display Ads and show you why they are true champs. Time for the training…

    PPC Heroin Paid Search- 20 readers -
  • Expanded Text Ads: How to Get 620 Characters

    … The new AdWords (and now Bing Ads!) Expanded Text Ad format gives advertisers 140 characters to work with. But that’s not the whole story. Technically, you can dominate the SERP with 620 characters in one SEM ad. Boost Media shares how. Is 620 characters really possible? You can have up to 4 Callout extensions of 25 characters each. Plus, you…

    Karen Amundson/ BoostBlogin Paid Search How To's- 18 readers -
  • Your Detailed Testing Strategy for Google Expanded Text Ads

    … With the introduction of Google’s Expanded Text Ads (ETA), marketers have a more robust ad format that allows for more text, and Google has the ability to manipulate the layout to fit the appropriate screen for display. While this is a strong shift toward mobile-first that levels the playing fields between natural search (SEO) ads and AdWords…

    BoostBlog- 13 readers -
  • What You Need to Know about the AdWords API for ETA

    … After Google’s big news last week about the changes to AdWords with Expanded Text Ads, they released notes on the latest version of the AdWords API, which includes initial access to ETAs. Of note to marketers under “Migration Tips,” Google states: “The migration to Expanded Text Ads will require your intervention: In many cases, the second…

    BoostBlogin Paid Search How To's- 20 readers -
  • AdWords Expanded Text Ads: What Retailers Need to Know

    … If you’re like most major retailers, you may have 100,000+ ads in your AdWords accounts—all of which will need to be rewritten, thanks to Google’s announcement last week. Expanded Text Ads (ETA) will be coming to all advertisers this year and it is the biggest change Google has ever made to its ad format. No official release date has been…

    Karen Amundson/ BoostBlogin Paid Search- 19 readers -
  • How to manage tests with Google’s new Expanded Text Ads

    … impact your account’s performance. As the top testing platform for search marketers, Boost Media has already begun experimenting with ETAs. We’ve identified some best practices for testing ETAs to apply to your own marketing strategy. Crawl, walk run Before deploying expanded text ads across your entire account, we recommend taking a measured…

    BoostBlogin How To's- 21 readers -
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