Expectation Setting

  • Marketers, Face Reality: There Is No “Easy” Button

    …, their results are seen as a failure when compared to expectations set by your pitch. The fact of the matter is, all strategies have intangibles at play that cannot be emulated and therefore should come with a "your mileage may vary" disclaimer. Setting Achievable Expectations If we expect to get x and we get x, there's a slight rise in dopamine. If we…

    Marketing Land- 6 readers -
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