Experiential Marketing

  • Adobe Digital Insights: The State of the Digital Union 2017

    … advertising… it continues to work for advertisers. The holy grail for marketers is to develop content that’s appreciated, valued, and promoted in a manner that’s fully pleasing to their prospects. Unified Customer Experiences – continue to increase in importance as customers seek to engage with brands in a manner they appreciate. And it works…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • How to Make Super Bowl Marketing Magic Last All Year Long

    By Kerry Gorgone, {grow} Contributing Columnist Whether a company can ever recoup the astronomical cost of running an ad during the Super Bowl has been a topic of debate for years. Many uphold the Super Bowl as one of the last remaining opportunities to engage with a mass audience. This point is valid, given people’s ever-shrinking, highly personalized online universe.

    {grow}- 19 readers -
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