Experiential Marketing

  • Adobe Digital Insights: The State of the Digital Union 2017

    … of observations and conclusions: Ad Costs are Rising – as more mainstream advertisers turn to digital, the demand for ad space and associated costs are increasing. Mobile search cost-per-click (CPC) has risen 11% between 2014 and 2016 Tweet This!. Mobile display cost-per-thousand impressions (CPM) has risen 12%, and video advertisements have risen 13…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • Experiential Marketing: How to Engage Your Audience

    … going to show you the secret ingredient that will make your brand stand out from the rest. It’s a little tactic known as experiential marketing and it is going to elevate your marketing to an entirely new level. 4 Tips for Implementing Experiential Marketing The basic concept of experiential marketing is that it is a form of advertising with a focus…

    Growmapin How To's- 10 readers -
  • 8 New B2B Video Content Marketing Trends

    … it. Oakley digital marketing director, Scott Alexander, talked to us about customer-centric marketing (and yes, he also talked a little bit about sunglasses). But more than that, he explored why certain marketing sells and other marketing doesn’t. Oftentimes, the pieces of marketing that make a difference are the ones that offer a solution…

    Jess Ostroff/ Convince and Convertin Content YouTube- 33 readers -
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