Experiments

  • Quantlifi: Unleash Artificial Intelligence on Your Social Media Ad Experiments

    … workflow to set up your ad experiments. Through insights and recommended next steps, Quantifi coaches through experiments with the backing of data from thousands of experiences. Quantifi is also the owner and operator behind digital marketing experiments publication, The New New Thing, where digital marketing leaders can find news, interviews, podcasts and op-eds with industry leaders on marketing R&D and experimentation. The New New Thing is recorded at DK New Media’s Indianapolis Podcast Studio! © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Social- 18 readers -
  • How To Use Adwords Campaign Drafts And Experiments

    February 28, 2017 Using Google’s Campaign Experiments and Drafts is a great way to test something new with a smaller portion of traffic. Then you can view the results side-by-side before implementing the changes in the original campaign settings. When you are creating a new draft, Google will copy all the existing settings of a campaign and give you a test environment to make changes.

    PPC Hero- 20 readers -
  • 3 Killer Case Studies on Boosting Sales and Signups With Exit Popups

    … If you’ve read any of Matthew’s posts on the subject of exit popups, you know they’re generating some kickass conversion rates for marketers across the web. But what’s the best way to use an exit popup? Should you try to capture signups? Offer shipping discounts? Reduce cart abandonment? Direct users to high-converting pages? As you’ll see…

    Angus Lynch/ Matthew Woodward- 45 readers -
  • Test Update: Hidden Content

    … If a piece of content really important don’t hide it in any way on your page. Display it clearly visible for both users and Googlebot. Key items: Don’t hide important content using mechanisms such as tabs and accordionsIf it must be hidden then use a common framework to hide contentAvoid custom-made, unusual ways of hiding and revealing…

    Dan Petrovic/ DEJAN SEO- 22 readers -
  • User Behaviour Data as a Ranking Signal

    Join us for a *Google Webmaster Central office hours hangout* :) Add your questions to this event page, this session is open to anything webmaster related like crawling, indexing, mobile sites, internationalization, duplicate content, Sitemaps, Search Console, pagination, duplicate content, multi-lingual/multi-regional sites, etc.  This is a Hangout on Air on Google+. It ...

    Dan Petrovic/ DEJAN SEO- 31 readers -
  • Negative Impact of 301 Redirects

    … Tuesday October 6, 2015 Categories: Experiments Google+ LinkedIn Twitter Facebook E-mail Redirecting four of our popular blog posts to a commercial page lowered its rankings in Google. Redirected posts: http://dejanseo.com.au/hello-extortion-email/ http://dejanseo.com.au/thin-content-update/ http://dejanseo.com.au/google-update-may-2014/ http…

    Dan Petrovic/ DEJAN SEO- 27 readers -
  • Experiment Results: Can Hidden Content Rank Well?

    … Wednesday March 18, 2015 Categories: Advanced SEO Topics Experiments Google+ LinkedIn Twitter Facebook E-mail Background Last month I learned that one of our clients had a legal requirement to display a lightbox-style notification prior to allowing access to full page content. We tested performance of content behind tabs in the past…

    Dan Petrovic/ DEJAN SEOin Content- 14 readers -
  • Link Juice Hack for PDF Files

    … a little more useful to users than just a pure PDF file.” Source: Matt Cutts, Stone Temple Consulting Highlights of the John Mueller Feb 14th and Feb 24th hangouts. By Mark Traphagen via Steve Martin “John Mueller says that Google will read links in any file (pdf,xls,doc,etc), but will not follow them with link juice. Only proper HTML anchor…

    Dan Petrovic/ DEJAN SEO- 55 readers -
  • Experiment: Brand Visibility on Google+

    Earlier this year I published a comprehensive study of content and brand visibility on Google+ and one of the most intriguing concepts outlined in the study was the notion that Google+ represents a form of a display network. “Discovery Paths for Brands and Content” was going to be my sequel, but I decided to test out a few of my ideas in an experiment before I speculate any further.

    Dan Petrovic/ DEJAN SEO- 14 readers -
  • 4 Free SEO Case Studies You Cannot Afford To Miss

    … One of the things that has helped to make this blog successful are the various case studies I post. People love to see the nitty gritty behind the scenes stuff and with good reason, case studies are an absolutely awesome way to learn & grow. Even as an established SEO I am always looking to learn more and pick apart how people do things…

    Matthew Woodward/ Matthew Woodwardin SEO- 12 readers -
  • Stuart Walker Makes Matthew Woodward Look Stupid On His Own Blog

    Like yourself I’m a regular follower of Matts blog. I love his in-depth posts and tutorials and most of all his honesty. I was surprised, when reading his August monthly income report, to find his blog was only converting into email subscribers at 2.98%. As collecting email subscribers is the single most important thing an online marketer or blogger can do you need to make su ...

    Matthew Woodward- 77 readers -