Experiments & Testing

    • Statistical Significance? Who Needs It? (Hint: YOU Do!)

      We talk about testing. A lot. We talk about testing so much, you might think that all you need to do is simply create a test and you’ll be a PPC Hero yourself! Today we’re going to clarify how statistical significance is your key to proper testing and the true gateway towards being a PPC Hero. Statistical significance, in manageable bite-sized terms, is the likelihood that the ...

      Carrie Albright/ PPC Heroin Paid Search- 13 readers -
  • Why I Tested A Facebook Audience With Zero Targeting Restrictions

    … testing periods. We opted for an automated CPI based bidding strategy with our max bid set at goal. The early results were extremely exciting. We were driving installs well below goal all while seeing strong retention rates. Test after test showed great results from a high-level, but this type of success actually created unexpected obstacles…

    PPC Heroin Social Facebook- 16 readers -
  • 5 Habits To Adopt To Keep Your Users’ Experiences On Your Mind

    …. If this is the case, you now have a pain point to address via testing and it’s backed by data (and you didn’t have to spend hours in Analytics trying to find the pain point needle in the haystack – yay you!). 2. Run User Analysis On A Regular Basis I know this may seem obvious, but users are human beings. Human beings tend to be erratic when it comes to behavior…

    PPC Heroin Paid Search- 17 readers -
  • While We Conclude 2016, Let’s Talk About Concluding CRO Tests

    … December 27, 2016 While we approach closing out yet another year, and while the question “When can this test conclude?” still comes up in my conversations at least once a week, I felt as though it was time to sit down and write out my test conclusion process and all the variables that factor into this decision. Today, I’ll warm you up…

    PPC Hero- 30 readers -
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