Experiments & Testing

    • Testing New Bidding Strategies Through AdWords Experiments

      If you are feeling the surge toward automated bidding but are unsure of where to begin, you are in good company. Whether it’s a client’s uncertainty or your own, handing over the reins of power is unsettling. However, don’t let feelings of doubt hold you back. AdWords experiments provide an opportunity to test new (and old) features.

      PPC Heroin Affiliate Paid Search- 8 readers -
  • Statistical Significance? Who Needs It? (Hint: YOU Do!)

    … receive confirmation of your statistical significance. There are also more complicated calculators that ask for more data than the more rudimentary options. You are also able to create your own formula in Excel, but an easier source is provided by the Teasley calculator (a highly recommended tool for true statistical significance). So let’s say…

    Carrie Albright/ PPC Heroin Paid Search- 15 readers -
  • Why I Tested A Facebook Audience With Zero Targeting Restrictions

    … July 7, 2017 When it comes to success with Facebook Advertising, audience targeting is the name of the game. While other factors like quality of ad creative should not be overlooked, performance in social is largely contingent on audience creation. The options for targeting within Facebook are seemingly endless, providing an incredible…

    PPC Heroin Social Facebook- 16 readers -
  • 5 Habits To Adopt To Keep Your Users’ Experiences On Your Mind

    … January 31, 2017 What’s one HUGE factor influencing your conversion rate? And not only your conversion rate, but the conversion rate of your returning users? Or even the number of users you have returning? User experience. As digital marketers, we want to speak to our users about their specific pain points on a level that is appealing…

    PPC Heroin Paid Search- 17 readers -
  • While We Conclude 2016, Let’s Talk About Concluding CRO Tests

    … December 27, 2016 While we approach closing out yet another year, and while the question “When can this test conclude?” still comes up in my conversations at least once a week, I felt as though it was time to sit down and write out my test conclusion process and all the variables that factor into this decision. Today, I’ll warm you up…

    PPC Hero- 31 readers -