Experiments & Testing

    • 5 Habits To Adopt To Keep Your Users’ Experiences On Your Mind

      January 31, 2017 What’s one HUGE factor influencing your conversion rate? And not only your conversion rate, but the conversion rate of your returning users? Or even the number of users you have returning? User experience. As digital marketers, we want to speak to our users about their specific pain points on a level that is appealing and understandable.

      PPC Heroin Paid Search- 11 readers -
  • While We Conclude 2016, Let’s Talk About Concluding CRO Tests

    … December 27, 2016 While we approach closing out yet another year, and while the question “When can this test conclude?” still comes up in my conversations at least once a week, I felt as though it was time to sit down and write out my test conclusion process and all the variables that factor into this decision. Today, I’ll warm you up…

    PPC Hero- 13 readers -
  • For The Best PPC Ads Change Your Focus

    … You have been in business for over a decade. Potential customers respect that kind of longevity and will want to use that knowledge to decide whether to click your ad. So you open up your AdWords account and create some ads based around your businesses longevity, how reliable your business is, and how your business can be trusted. You…

    Adam Lundquist/ PPC Heroin Paid Search- 5 readers -
  • Why You Can’t Just Trust Your Split Test Stats

    … The split test experiment you ran on your ads is complete. You ran two different ads on AdWords, and made sure to test an important variable like the value proposition. You then marked the experiment as complete when whichever program you used told you it was. You took the program at its word - because computers are good at math and began…

    Adam Lundquist/ PPC Hero- 5 readers -
  • Tiny Ad Tests That Make a Huge Difference

    … We should all be testing our PPC ads, but sometimes obstacles stop us. Whether it be getting approval, lack of time or some other excuse, there are several ad tests that are small that have made big differences in my accounts. The setup for each is simple and the results are worth the 15 minutes that it takes to use Excel. Display URLs There…

    Kristina Mclane/ PPC Heroin Paid Search- 6 readers -
  • A Client’s Introductory Guide to Pay Per Click Marketing

    … ads. You can test different ad text to learn which promotions and benefits consumers respond to best. Account Structure – You can organize your account in terms of themes, which should make it easier for you to manage. Specifically, ads and keywords are held in “ad groups” and ad groups are in turn held in larger “campaigns.” Website – Of course…

    Tait Lawton/ PPC Heroin Paid Search- 1 readers -
  • A Client’s Introductory Guide to Pay Per Click Marketing

    … advertise during a certain part of the day or you might decide not to run ads on weekends. Bids - The maximum price you are willing to pay for each keyword. Ad Creatives - You get to write your own ads. You can test different ad text to learn which promotions and benefits consumers respond to best. Account Structure - You can organize your…

    Tait Lawton/ PPC Heroin Paid Search- 11 readers -