Experiments & Testing

  • 5 Habits To Adopt To Keep Your Users’ Experiences On Your Mind

    … such as if weather or politics or water level in the local lake or other numerous variables can and will affect your conversions. 3. Keep Feedback Tools Open On Your Site Tools such as Hotjar, or even chat boxes, contain features that enable what is essentially a paper cup phone that lets your users talk with you about anything and everything. You can get…

    PPC Heroin Paid Search- 11 readers -
  • While We Conclude 2016, Let’s Talk About Concluding CRO Tests

    … December 27, 2016 While we approach closing out yet another year, and while the question “When can this test conclude?” still comes up in my conversations at least once a week, I felt as though it was time to sit down and write out my test conclusion process and all the variables that factor into this decision. Today, I’ll warm you up…

    PPC Hero- 23 readers -
  • For The Best PPC Ads Change Your Focus

    … You have been in business for over a decade. Potential customers respect that kind of longevity and will want to use that knowledge to decide whether to click your ad. So you open up your AdWords account and create some ads based around your businesses longevity, how reliable your business is, and how your business can be trusted. You…

    Adam Lundquist/ PPC Heroin Paid Search- 5 readers -
  • Why You Can’t Just Trust Your Split Test Stats

    … marketers begin PPC advertising and split testing, and do not understand what a true split test is. They take past data, insert it into an excel sheet, and declare a winner based on the statistical significance. While yes, the excel sheet is telling you the test has concluded – it was not run under the right conditions for the data to be valid. Disregard…

    Adam Lundquist/ PPC Hero- 5 readers -
  • Tiny Ad Tests That Make a Huge Difference

    … We should all be testing our PPC ads, but sometimes obstacles stop us. Whether it be getting approval, lack of time or some other excuse, there are several ad tests that are small that have made big differences in my accounts. The setup for each is simple and the results are worth the 15 minutes that it takes to use Excel. Display URLs There…

    Kristina Mclane/ PPC Heroin Paid Search- 6 readers -
  • A Client’s Introductory Guide to Pay Per Click Marketing

    … Since pay per click marketing generates loads of data on user behavior, and does so very quickly, it’s an excellent platform for iterative testing. It’s essential to test landing pages, ads, keywords and other factors. I’d also advise testing broader concepts, such as your business pricing model or new potential services. Tips Specifically…

    Tait Lawton/ PPC Heroin Paid Search- 1 readers -
  • A Client’s Introductory Guide to Pay Per Click Marketing

    … click marketers tend to be big data nerds. Since pay per click marketing generates loads of data on user behavior, and does so very quickly, it's an excellent platform for iterative testing. It's essential to test landing pages, ads, keywords and other factors. I'd also advise testing broader concepts, such as your business pricing model or new…

    Tait Lawton/ PPC Heroin Paid Search- 11 readers -