Experiments & Testing

  • Why I Tested A Facebook Audience With Zero Targeting Restrictions

    … July 7, 2017 When it comes to success with Facebook Advertising, audience targeting is the name of the game. While other factors like quality of ad creative should not be overlooked, performance in social is largely contingent on audience creation. The options for targeting within Facebook are seemingly endless, providing an incredible…

    PPC Heroin Social Facebook- 15 readers -
  • 5 Habits To Adopt To Keep Your Users’ Experiences On Your Mind

    …. If this is the case, you now have a pain point to address via testing and it’s backed by data (and you didn’t have to spend hours in Analytics trying to find the pain point needle in the haystack – yay you!). 2. Run User Analysis On A Regular Basis I know this may seem obvious, but users are human beings. Human beings tend to be erratic when it comes to behavior…

    PPC Heroin Paid Search- 16 readers -
  • While We Conclude 2016, Let’s Talk About Concluding CRO Tests

    … December 27, 2016 While we approach closing out yet another year, and while the question “When can this test conclude?” still comes up in my conversations at least once a week, I felt as though it was time to sit down and write out my test conclusion process and all the variables that factor into this decision. Today, I’ll warm you up…

    PPC Hero- 29 readers -
  • For The Best PPC Ads Change Your Focus

    … You have been in business for over a decade. Potential customers respect that kind of longevity and will want to use that knowledge to decide whether to click your ad. So you open up your AdWords account and create some ads based around your businesses longevity, how reliable your business is, and how your business can be trusted. You…

    Adam Lundquist/ PPC Heroin Paid Search- 7 readers -
  • Why You Can’t Just Trust Your Split Test Stats

    … those stats! A true split test means that the variables run at the same time and under the same circumstances. If you have an ad “a” running for one week, followed by ad “b” running the week after – then your split test has been compromised. The world changes quickly and the events, situations, and competitor ads that influence your experiment…

    Adam Lundquist/ PPC Hero- 5 readers -
  • Tiny Ad Tests That Make a Huge Difference

    … We should all be testing our PPC ads, but sometimes obstacles stop us. Whether it be getting approval, lack of time or some other excuse, there are several ad tests that are small that have made big differences in my accounts. The setup for each is simple and the results are worth the 15 minutes that it takes to use Excel. Display URLs There…

    Kristina Mclane/ PPC Heroin Paid Search- 6 readers -
  • A Client’s Introductory Guide to Pay Per Click Marketing

    … Since pay per click marketing generates loads of data on user behavior, and does so very quickly, it’s an excellent platform for iterative testing. It’s essential to test landing pages, ads, keywords and other factors. I’d also advise testing broader concepts, such as your business pricing model or new potential services. Tips Specifically…

    Tait Lawton/ PPC Heroin Paid Search- 1 readers -
  • A Client’s Introductory Guide to Pay Per Click Marketing

    … click marketers tend to be big data nerds. Since pay per click marketing generates loads of data on user behavior, and does so very quickly, it's an excellent platform for iterative testing. It's essential to test landing pages, ads, keywords and other factors. I'd also advise testing broader concepts, such as your business pricing model or new…

    Tait Lawton/ PPC Heroin Paid Search- 11 readers -