Expert Content

  • Does Anyone Trust Your Content?

    … content in a recent post on ZDNet. Forrester’s own Ryan Skinner has become one of the biggest champions of trust building via content marketing, and has covered the topic in depth on his blog and through his recent reports. And Chad Pollitt, VP of Audience here at Relevance, wrote a great response to the Content Shock debate earlier this year…

    Robb Henshaw/ Relevancein Content- 12 readers -
  • People Trust Experts More Than They Trust You

    … process, so that we could develop a content marketing strategy that pairs the customer with the right content at the right time. We commissioned Nielsen to do a live, in-lab study to measure the effectiveness of the following types of content: Expert Content – Credible, third-party articles and reviews. User-Generated Content – Reviews from users…

    Robb Henshaw/ Relevancein Content- 9 readers -
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