Expert Content

  • Does Anyone Trust Your Content?

    If you create an amazing content piece, but nobody trusts it, does it have any real business impact? This is the question more content marketers should be asking themselves. For all the discussion currently taking place around content marketing, the issue of trust is perhaps the most critical. At the end of the day, if people do not trust (or know) your organization, then no ...

    Robb Henshaw/ Relevance- 10 readers -
  • People Trust Experts More Than They Trust You

    … process, so that we could develop a content marketing strategy that pairs the customer with the right content at the right time. We commissioned Nielsen to do a live, in-lab study to measure the effectiveness of the following types of content: Expert Content – Credible, third-party articles and reviews. User-Generated Content – Reviews from users…

    Robb Henshaw/ Relevancein Content- 8 readers -