Expert Content

  • Does Anyone Trust Your Content?

    … (or know) your organization, then no matter how much great branded content you produce, it will largely fall on deaf ears. That doesn’t mean that your branded content isn’t important – it simply means that for every content marketing strategy, “trust building” must be included as one of the pillars. Earned Media Isn’t Optional And this is where expert…

    Robb Henshaw/ Relevancein Content- 13 readers -
  • People Trust Experts More Than They Trust You

    … process, so that we could develop a content marketing strategy that pairs the customer with the right content at the right time. We commissioned Nielsen to do a live, in-lab study to measure the effectiveness of the following types of content: Expert Content – Credible, third-party articles and reviews. User-Generated Content – Reviews from users…

    Robb Henshaw/ Relevancein Content- 10 readers -
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