Expert Guides

  • Simple Way To Start Content Marketing

    …. Provide Value as an Expert Contributor Serving as an expert contributor, or having expert contributors on your own site, can add value for your audience and allow you to share your expertise with a growing audience. However, it’s important that you go about this process in the right way. Sian Phillips offers some tips in this Tweak Your Biz post…

    Pace Lattin/ Performance Marketing Insider- 11 readers -
  • The Ultimate Checklist to Choose an Email Verification Vendor

    … Share ! tweet There are many reasons a company is looking for email verification services. Most of the time, it’s for form pages when a prospect fills out a questionnaire or information portal. Instead of just trusting that the consumer filled out the correct information or the person filling out the form is not competition or worse, a person…

    Performance Marketing Insider- 16 readers -
  • 1 Easy Way To Evaluate Performance Marketing Vendors

    … Share ! tweet It seems like every month there’s a new CPA network, fulfillment center, CRM etc. in this industry. They each have their own little gimmicks such as offerings with the lowest prices, fastest shipping, or some other upside over well established players. Starting many of these services has as low of a barrier-to-entry which allows…

    Performance Marketing Insiderin Affiliate- 12 readers -
  • Survey: 72% of Marketers Victim of Fraud

    … it doesn’t work. What does this all mean? In order to sort through all this, we asked some of the experts their advice, looked into the numbers and what exactly they mean, and what can be done. Strangely, despite the overwhelming issues, very few CPA Networks wanted to speak to us about the fraud issue, and the few that spoke to us off the record, said…

    Pace Lattin/ Performance Marketing Insiderin Affiliate- 15 readers -
  • 4 Ways to Prevent Fraud in Your Affiliate Program

    An unfortunate reality in the highly competitive world of performance marketing is that there will always be a few unsavory individuals who try and skirt the system. This is why affiliate managers – both in-house and outsourced – need to be vigilant in monitoring for it. Why and how fraud occurs: The term “fraud” is quite broad in affiliate marketing.

    Performance Marketing Insider- 17 readers -
  • Not Creative? Travel.

    … Share ! tweet Traveling has always been looked at as a way to get away, but one thing that many don’t think about is that it can boost your creativity as well. In the advertising field, creativity is a must and it’s ultimately what sorts the best out from the rest. Many people travel just to get away, but what many don’t realize is they can…

    Ricky Ahuja/ Performance Marketing Insider- 24 readers -