Expert Guides

  • Simple Way To Start Content Marketing

    …. Provide Value as an Expert Contributor Serving as an expert contributor, or having expert contributors on your own site, can add value for your audience and allow you to share your expertise with a growing audience. However, it’s important that you go about this process in the right way. Sian Phillips offers some tips in this Tweak Your Biz post…

    Pace Lattin/ Performance Marketing Insider- 9 readers -
  • Five Federal Enforcement Actions that Changed Online Marketing

    Five Federal Enforcement Actions that Changed the Online Industry In the last five years the marketing industry has been hit with a lot of lawsuits that have drastically changed the industry. Gone are the days of affiliate networks making bad decisions to promote less-than legitl offers – or at least an understanding that doing illegal or unethical things may get them in trouble.

    Pace Lattin/ Performance Marketing Insider- 8 readers -
  • The Ultimate Checklist to Choose an Email Verification Vendor

    … Share ! tweet There are many reasons a company is looking for email verification services. Most of the time, it’s for form pages when a prospect fills out a questionnaire or information portal. Instead of just trusting that the consumer filled out the correct information or the person filling out the form is not competition or worse, a person…

    Performance Marketing Insider- 7 readers -
  • 1 Easy Way To Evaluate Performance Marketing Vendors

    … Share ! tweet It seems like every month there’s a new CPA network, fulfillment center, CRM etc. in this industry. They each have their own little gimmicks such as offerings with the lowest prices, fastest shipping, or some other upside over well established players. Starting many of these services has as low of a barrier-to-entry which allows…

    Performance Marketing Insiderin Affiliate- 10 readers -
  • Survey: 72% of Marketers Victim of Fraud

    Share ! tweet Performance Marketing Insider launched a survey this month to discover what exactly was happening in the trenches with marketers in regards to fraud and CPA affiliate networks. We asked affiliates, networks and advertisers their perceptions of fraud, if they trust CPA Affiliate Networks, and most importantly, if any solutions are working.

    Pace Lattin/ Performance Marketing Insider- 11 readers -
  • 4 Ways to Prevent Fraud in Your Affiliate Program

    … An unfortunate reality in the highly competitive world of performance marketing is that there will always be a few unsavory individuals who try and skirt the system. This is why affiliate managers – both in-house and outsourced – need to be vigilant in monitoring for it. Why and how fraud occurs: The term “fraud” is quite broad in affiliate…

    Performance Marketing Insiderin Affiliate Paid Search- 11 readers -
  • Not Creative? Travel.

    … Share ! tweet Traveling has always been looked at as a way to get away, but one thing that many don’t think about is that it can boost your creativity as well. In the advertising field, creativity is a must and it’s ultimately what sorts the best out from the rest. Many people travel just to get away, but what many don’t realize is they can…

    Ricky Ahuja/ Performance Marketing Insider- 11 readers -
  • FTC Hints at New Data Compliance Rules

    … Share ! tweet Over the past year there have been a large number of major data security breaches. Some of them against private companies like Ashley Madison, some against financial institutions and even some against government agencies like the IRS. In addition to these major hacks there have been thousands of smaller companies and individuals…

    Michael Levanduski/ Performance Marketing Insider- 4 readers -
  • Above the Fold Not Needed for Marketers?

    … Share ! tweet It is a pretty standard understanding that when you’re placing a ‘buy’ button or other call to action, the ideal location is ‘above the fold’ of the page. This means that your CTA will load up on the page so that it is viewable to visitors without having to scroll down. While there is little doubt that these buttons will be seen…

    Michael Levanduski/ Performance Marketing Insider- 5 readers -
  • Wasting Money on Behavior Targeting?

    … Share ! tweet Heather Vale of Performance Marketing Insider speaks with Ted Dhanik, President & CEO of engage:BDR. In this exclusive interview, the second of two parts on state-of-mind targeting, discover how to avoid wasting money through behavioral targeting, how granular you can get with your targeting, why you should utilize managed…

    Pace Lattin/ Performance Marketing Insiderin Affiliate- 6 readers -
  • What you can do to Fight Click Fraud

    … Share ! tweet Click fraud is one of the most costly problems a marketer can face. Depending on which studies or estimates you look at, this type of fraud is costing brands hundreds of millions or even billions of dollars each year. Sadly, many of us feel like there is very little that can be done to fight this issue. The reality is, however…

    Michael Levanduski/ Performance Marketing Insider- 9 readers -
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