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Around this time of year, we start to see marketing trend predictions for the year ahead. One strategy that is bound to be in everyone’s list this year is native advertising. While attending Content Marketing World earlier this month, I was able to connect with many leading marketers. While discussing the subject, I realized that there seems to be a fair amount of confusion ar ...
… this is a habit that has served him well over the years. When it comes to content curation, “you’re using your expertise to say what’s good and bad,” Ed says. “It’s important to have a view.” Reputation Revolution Episode #40 In chatting with me for Reputation Revolution, Ed discusses the effectiveness of issues-based marketing, why he intends focusing…