Expert Interview

  • The Misconceptions, Benefits and Future of Native Advertising [Interview]

    … to be a fair amount of confusion around what native advertising really is and whether it is a good thing or something to avoid. Is it tricking readers into thinking they are reading regular editorial? Or, is it a way to tell better stories to make a more in-depth connection with your audience? To learn more, I went straight to an expert. Melanie…

    Relevance- 24 readers -
  • Becoming an influential ‘go-to resource’ in your chosen field

    … Ed Charles from digital marketing consultancy Tomato Media has carved out a reputation as an authority on the ins-and-outs of Melbourne’s ‘foodie’ scene. A former journalist turned magazine publisher (and later food blogger), Ed has over the past 10 years used blogging, Twitter, Facebook plus a strategic approach to content curation to grow his…

    Trevor Youngin Social Blogging- 9 readers -
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