Expert Interview

  • The Misconceptions, Benefits and Future of Native Advertising [Interview]

    … to be a fair amount of confusion around what native advertising really is and whether it is a good thing or something to avoid. Is it tricking readers into thinking they are reading regular editorial? Or, is it a way to tell better stories to make a more in-depth connection with your audience? To learn more, I went straight to an expert. Melanie…

    Relevance- 32 readers -
  • Becoming an influential ‘go-to resource’ in your chosen field

    … this is a habit that has served him well over the years. When it comes to content curation, “you’re using your expertise to say what’s good and bad,” Ed says. “It’s important to have a view.” Reputation Revolution Episode #40 In chatting with me for Reputation Revolution, Ed discusses the effectiveness of issues-based marketing, why he intends focusing…

    Trevor Youngin Social Blogging- 9 readers -
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