Expert Interview

  • The Misconceptions, Benefits and Future of Native Advertising [Interview]

    …, and they don’t know that it was sponsored content, no one is winning there. The reader is certainly not winning; the advertiser is definitely not winning because they haven’t gotten anything out of the experience that they paid to create and promote, and the publisher is not winning because they are potentially losing the trust of a reader. I think when…

    Relevance- 13 readers -
  • Becoming an influential ‘go-to resource’ in your chosen field

    … this is a habit that has served him well over the years. When it comes to content curation, “you’re using your expertise to say what’s good and bad,” Ed says. “It’s important to have a view.” Reputation Revolution Episode #40 In chatting with me for Reputation Revolution, Ed discusses the effectiveness of issues-based marketing, why he intends focusing…

    Trevor Youngin Social Blogging- 9 readers -
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