Expert Interview

  • The Misconceptions, Benefits and Future of Native Advertising [Interview]

    …, and they don’t know that it was sponsored content, no one is winning there. The reader is certainly not winning; the advertiser is definitely not winning because they haven’t gotten anything out of the experience that they paid to create and promote, and the publisher is not winning because they are potentially losing the trust of a reader. I think when…

    Relevance- 17 readers -
  • Becoming an influential ‘go-to resource’ in your chosen field

    … Ed Charles from digital marketing consultancy Tomato Media has carved out a reputation as an authority on the ins-and-outs of Melbourne’s ‘foodie’ scene. A former journalist turned magazine publisher (and later food blogger), Ed has over the past 10 years used blogging, Twitter, Facebook plus a strategic approach to content curation to grow his…

    Trevor Youngin Social Blogging- 9 readers -