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Read the title of this article again. … Done? Okay. I bet, When you read the word “Content Marketing”, you think about blogs, articles, social media posts, emails, Infographics and viral YouTube videos. Right? But content marketing is more than that. Content marketing is all about storytelling – and humans have told stories for as long as they could speak.
… correct. Let me tell you why. Offering valuable content for free is a much better alternative to charging for information because it builds trust between you and your customers. Your content will not only help them out with their current problem, it could also enlighten them to things that they could have missed. After all, you’re the expert…
Lead nurturing allows brands to drive interaction and get additional customer insight through the use of personalized campaigns. The goal is to build the relationship, gain trust and earn their business. All strategies that fall under lead nurturing let brand marketers build relationships with future clients. You keep leads engaged with the brand until they are ready to make a purchase.