• 5 Ways to Leverage Consumer-Led Social Media This Holiday Season

      As we approach another holiday shopping season, marketers everywhere are gearing up for their annual social media marketing strategy. Given the growth and evolution of social media–and in particular, the accelerating role of social influencers in driving brand perception and purchasing decisions–there is a growing awareness of the need to find new ways of reaching skeptical ...

      AllFacebookin Social- 3 readers -
  • Here’s Why Influencer Marketing Is All the Rage on Social Media Now

    … to decisions about what to buy, they trust the word of their friends, family and other social media connections. Indeed, both brands and consumers are excited about influencer marketing. However, most brands fall into the trap of thinking reach is the only indication of influence. According to Inga Johnson, svp of marketing Experticity, an agency…

    AllTwitterin Social- 21 readers -