• 5 Ways to Leverage Consumer-Led Social Media This Holiday Season

    …-driven social media has the ability to increase brand awareness and engagement and to drive sales. We encourage you to use these strategies and techniques as a starting point to layout the framework for your holiday social media campaign. Tom Stockham is CEO of influencer marketing company Experticity. Image courtesy of Shutterstock. …

    AllFacebookin Social- 23 readers -
  • Here’s Why Influencer Marketing Is All the Rage on Social Media Now

    … to decisions about what to buy, they trust the word of their friends, family and other social media connections. Indeed, both brands and consumers are excited about influencer marketing. However, most brands fall into the trap of thinking reach is the only indication of influence. According to Inga Johnson, svp of marketing Experticity, an agency…

    AllTwitterin Social- 27 readers -
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