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… As we approach another holiday shopping season, marketers everywhere are gearing up for their annual social media marketing strategy. Given the growth and evolution of social media–and in particular, the accelerating role of social influencers in driving brand perception and purchasing decisions–there is a growing awareness of the need…
Influencer marketing has exploded over the last two years and as marketers continue looking for the best ways to engage social media audiences, and we can probably expect influencers to become an increasingly important part of digital marketing strategies. Why? Social media audiences are willing to engage with brands, but when it comes to decisions about what to buy, they t ...