Experticity

  • Advocacy marketing: the evolution of influencer marketing

    … Tom Stockham, CEO, Experticity This year, from the beginning of November to the end of December, it’s estimated that Americans will spend more than $1 trillion on holiday shopping. With the “Amazonpocalypse” and the regular news of retailers shutting their doors, one might assume that the majority of those dollars will be spent online. The truth…

    Digiday- 15 readers -
  • How controlling your recommendations system can drive sales growth

    … Greg Cox, chief technology officer, Experticity. It’s impossible to open up a business publication today without reading something about the changing landscape of retail. First, the mom-and-pop shops disappeared, then established retail doors started closing, and now some big box staples are shutting down. There is nuance, of course. Some…

    Digidayin How To's- 29 readers -
  • Sharing the mic: How user inspired content redefines influencer marketing

    … by Kevin Knight, CMO, Experticity Marketers are too focused on who’s behind the camera when they should be focused on who’s in front of the camera. User generated content is a good start to the problem marketers face with growing consumer distrust, which is why it’s become such a big part of current trends like influencer marketing. UGC is a bit…

    Digiday- 27 readers -
  • 5 Ways to Leverage Consumer-Led Social Media This Holiday Season

    …-driven social media has the ability to increase brand awareness and engagement and to drive sales. We encourage you to use these strategies and techniques as a starting point to layout the framework for your holiday social media campaign. Tom Stockham is CEO of influencer marketing company Experticity. Image courtesy of Shutterstock. …

    AllFacebookin Social- 24 readers -
  • Here’s Why Influencer Marketing Is All the Rage on Social Media Now

    … to decisions about what to buy, they trust the word of their friends, family and other social media connections. Indeed, both brands and consumers are excited about influencer marketing. However, most brands fall into the trap of thinking reach is the only indication of influence. According to Inga Johnson, svp of marketing Experticity, an agency…

    AllTwitterin Social- 27 readers -