• Advocacy marketing: the evolution of influencer marketing

    … Tom Stockham, CEO, Experticity This year, from the beginning of November to the end of December, it’s estimated that Americans will spend more than $1 trillion on holiday shopping. With the “Amazonpocalypse” and the regular news of retailers shutting their doors, one might assume that the majority of those dollars will be spent online. The truth…

    Digiday- 15 readers -
  • How controlling your recommendations system can drive sales growth

    … Greg Cox, chief technology officer, Experticity. It’s impossible to open up a business publication today without reading something about the changing landscape of retail. First, the mom-and-pop shops disappeared, then established retail doors started closing, and now some big box staples are shutting down. There is nuance, of course. Some…

    Digidayin How To's- 29 readers -
  • Sharing the mic: How user inspired content redefines influencer marketing

    … by Kevin Knight, CMO, Experticity Marketers are too focused on who’s behind the camera when they should be focused on who’s in front of the camera. User generated content is a good start to the problem marketers face with growing consumer distrust, which is why it’s become such a big part of current trends like influencer marketing. UGC…

    Digiday- 27 readers -
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