Explainer Video

  • YouTube: What’s Your Video Strategy There?

    … compare the content on each competitor’s site to see what the differences are. Quite often, one of those differentiators is video. There are several types of videos that can be produced, but explainer videos, how-to videos, and customer testimonials are the most impactful for businesses. How-to and style videos on YouTube receive an average of 8,332…

    Douglas Karr/ Marketing Technology Blogin Social- 17 readers -
  • How to Build and Grow Your Email List

    … Brian Downard of Eliv8 has done another fantastic job on this infographic and his online marketing checklist (download) where he includes this checklist for growing your email list. We’ve been working our email list, and I’m going to incorporate some of these methods: Create Landing Pages – We believe every page is a landing page… so…

    Douglas Karr/ Marketing Technology Blogin EMail How To's- 29 readers -
  • Explainer Video Production Tips and Types

    … We’re right in the middle of another explainer video production as I’m writing this and have seen amazing results from the videos we’ve already produced, scripted, or shared. This is an incredibly thorough infographic on creating explainer videos that provides a solid process for creating videos that drive engagement and conversions. So, how…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • Quick Copywriting Tweaks Proven to Lift Conversions 30% or More

    … their conversion rate by 64% when they uploaded an explainer video to their landing page. The video’s script didn’t say anything that wasn’t already in their marketing copy, but by changing the medium, they lifted conversion rates. 3. Tweak Your Copy to Remove All Buyer Hesitations The most important function of the marketing copy on your site has…

    The Daily Egg- 24 readers -
  • 9 Ecommerce Strategies to Optimize Sales

    … their trust. Recent studies have shown that 68.5% of CompUSA customers used live chat while browsing the website: 32% percent of them used live chat during the final phases of the buying process. And out of the 32%, 10% percent converted into a sale. At this point, it is still relatively early in live chat implementation; however 28% of e…

    The Daily Eggin Paid Search Display EMail- 25 readers -
  • Consumer Views of Branded Video Marketing on the Rise

    … of the quarter’s total views. That increase helped branded views surge overall by more than 73 percent from a year ago. Samsung led the pack in Q3 with the “Galaxy Note 4 – Official Introduction” video, which boasts over 24.4 million YouTube views. Visual Measures estimates the total “true reach” of this video at nearly double that amount, which combines…

    Krystal Overmyer/ Relevancein Content YouTube- 29 readers -
  • 6 Ways to Boost Engagement on Landing Pages

    … mandatory. Film an explainer video. Explainer videos can easily be filmed on a budget, and they’re a great way to show off your company’s personality. Grab a few co-workers, write a script and have fun showing off your company’s product or service. With a little practice and know-how it can look really great and help get your message out in a new medium…

    Relevancein Social Content- 25 readers -
  • How To Pick The Right Video Type For Your Message

    …, and are typically accompanied by other types of video to handle the hard sell. Even though these pieces are more about the company itself than what they’re offering, they may still list off a few key features or products to tell the audience why they should be interested. These videos can be used to introduce yourself to customers, whether you’re catering…

    Nick Vaka/ Visual.lyin Content Twitter How To's YouTube- 20 readers -
  • Video Production Options for Big Budgets and Little Budgets

    … to create. And when it comes to production itself, there are as many options for high-volume production as there are for producing more bespoke videos. At the 2014 ReelSummit, Jen Grogono of , Ben Pickering of , Patrick Lor of , Clayton Talmon de l'Armée of , and Zach Blume of took a deep dive into the various production options that are available…

    Carla Marshall/ ReelSEO- 32 readers -
  • What’s the Optimal Length for Your Tutorial Video? Shorter Than You Think

    … A question I hear often is "how long should my marketing or branded video be?" In the next few weeks I will discuss the optimal video lengths for different types of videos, and also tap into some guidelines for each type of video. What I write here is based on our experience at Veed.me, where we match businesses that need videos…

    ReelSEO- 14 readers -
  • How to Create and Promote Explainer Videos

    … forth, make your video and when you post it, tell me so I can check it out! What do you think? Have you used explainer videos for your product or service? How did your audience respond? Leave us your comments below. Tweet Tags: brian carter, create video, explainer video, how to video, make a video, promote videos, video tool, youtube video, youtube video marketing …

    Brian Carter/ Social Media Examiner- 25 readers -
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