Explainer Video

  • How to Build and Grow Your Email List

    … built opt-in forms as part of CircuPress because we knew how critical they were. Now we’re expanding their functionality! Direct Traffic with Calls-To-Action – Tell people what to do next, show them why they need to do it, and where to do it. Use Social Proof in Your Copy – Ratings and reviews build trust and trust drives conversions. Collect…

    Douglas Karr/ Marketing Technology Blogin EMail How To's- 25 readers -
  • Explainer Video Production Tips and Types

    … We’re right in the middle of another explainer video production as I’m writing this and have seen amazing results from the videos we’ve already produced, scripted, or shared. This is an incredibly thorough infographic on creating explainer videos that provides a solid process for creating videos that drive engagement and conversions. So, how…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
  • Quick Copywriting Tweaks Proven to Lift Conversions 30% or More

    … their conversion rate by 64% when they uploaded an explainer video to their landing page. The video’s script didn’t say anything that wasn’t already in their marketing copy, but by changing the medium, they lifted conversion rates. 3. Tweak Your Copy to Remove All Buyer Hesitations The most important function of the marketing copy on your site has…

    The Daily Egg- 17 readers -
  • 9 Ecommerce Strategies to Optimize Sales

    …, along with strategic ideas to experiment with in this post. Conversion Tip #6: Use videos to draw attention to your company’s website Using video in the right way will have a direct effect on user engagement. Short explainer videos are an excellent way to help visitors quickly understand your company, your products, and your services. Visually…

    The Daily Eggin Paid Search Display EMail- 19 readers -
  • Consumer Views of Branded Video Marketing on the Rise

    … Content Marketing, Owned Media, Shared Media Consumers are devouring branded video, and the trend shows no sign of stopping. Branded video views hit 2.9 billion in the third quarter of 2014—the highest ever, Visible Measures reports (see graph at right). Moreover, brands claim that online video marketing is effective. Seventy percent…

    Krystal Overmyer/ Relevancein Content YouTube- 21 readers -
  • 6 Ways to Boost Engagement on Landing Pages

    … mandatory. Film an explainer video. Explainer videos can easily be filmed on a budget, and they’re a great way to show off your company’s personality. Grab a few co-workers, write a script and have fun showing off your company’s product or service. With a little practice and know-how it can look really great and help get your message out in a new medium…

    Relevancein Social Content- 19 readers -
  • How To Pick The Right Video Type For Your Message

    … As video marketing becomes increasingly commonplace online, it’s important to know which video type will deliver your message most effectively. The sort of video that would interest clients of a B2B solution may not necessarily be the best direction if you’re running on a B2C platform. After all, the point of your video should be to increase ad…

    Nick Vaka/ Visual.lyin Content Twitter How To's YouTube- 15 readers -
  • Video Production Options for Big Budgets and Little Budgets

    … When it comes to producing video content there are a bewildering array of options. Should you out-source video production to an agency or produce that content in-house? It will of course depend upon your brand's resources, and internal set-up, and your options may change based upon your current budget, as well as the of content you wish…

    Carla Marshall/ ReelSEO- 27 readers -
  • What’s the Optimal Length for Your Tutorial Video? Shorter Than You Think

    … A question I hear often is "how long should my marketing or branded video be?" In the next few weeks I will discuss the optimal video lengths for different types of videos, and also tap into some guidelines for each type of video. What I write here is based on our experience at Veed.me, where we match businesses that need videos…

    ReelSEO- 10 readers -
  • How to Create and Promote Explainer Videos

    … Explainer Videos? Video is one of the most powerful forms of social media content. If you’re not sharing video, but your competitor is, then they have a persuasion tool you don’t. You need video if you want to get in the game, and explainer videos are an easy way to do that. Explainer videos are exactly what they sound like. They’re short videos…

    Brian Carter/ Social Media Examiner- 18 readers -
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