Extensions

  • Big News On Small Devices

    … This year Google has been generously handing out gifts to us lucky digital marketers. With extended ads now giving so much more space for creative copy, Google has now introduced price extensions on mobile as the newest member of the ad extension family. These nifty little extensions run prices for products and services in search ads…

    Attacat of Edinburgh- 11 readers -
  • Delivering the right information in your ads

    … surroundings.3 That’s why we continue to develop richer local ad formats that deliver more relevant information based on what someone searches for. “Where’s the nearest location?” Last year we enhanced location extensions to show up to three different locations for a business in a single ad unit. This improvement offers consumers the flexibility…

    Rob Newton/ Inside AdWords- 11 readers -
  • Charge up your phones with call-only campaigns

    … consumers and advertisers.” Josh Leibner Director of Paid Search at Red Ventures, marketing consulting company for large businesses Learn more If you’re currently using the call extensions setting to create call-only ads, you can find details on how to upgrade to call-only campaigns in the AdWords Help Center. Posted by Amit Agarwal, Product Manager, AdWords *Google/Ipsos, The Role of Click to Call in the Path to Purchase, September, 2013.…

    Rob Newton/ Inside AdWordsin Affiliate Paid Search- 15 readers -
  • Attorneys and PPC – Is It Worth It?

    … Attorneys and PPC – Is It Worth It? January 13, 2015 - Posted by Cat De Rohan to SEM & PPC Most attorney firms have a website and have done basic organic optimization for the search engines. But many ask, “Is it worth it to be buying traffic as well?” Keywords on Google can cost anywhere from .05 cents and all the way up to over $50…

    Dex Mediain Paid Search Google- 11 readers -
  • Making every character count in your mobile search ads

    … and help businesses connect with customers. While we believe that these new updates will provide improved performance for your mobile ads, you may opt out of this offering when it becomes available in October via a form on this Help Center article. Posted by Senthil Hariramasamy, Product Manager, AdWords …

    Rob Newton/ Inside AdWordsin Paid Search- 6 readers -
  • Call out what matters most to your customers

    … Whether it’s free shipping on all laptops or a price match guarantee on smartphones, the more information people have, the better purchase decisions they can make online. That’s why we’re introducing callout extensions: additional text that shows with your Google search ads, highlighting specific information about your products and services…

    Rob Newton/ Inside AdWords- 10 readers -
  • AdWords Callout Extensions Rolling Out to All Accounts

    … Callout extensions are coming out of beta and rolling into all accounts starting this week. This new extension type displays as 3 or 4 extra text snippets typically shown below the ad description body separated by “…”s. Google’s direction on callout extensions is that they are meant to “callout” the unique selling propositions of a brand…

    Susan Waldes/ The SEM Postin Paid Search- 33 readers -
  • Comparing the Deep-Linking Strategies of Google, Apple and Facebook

    …, or while editing a photo in the Photos app. The main extensions of interest are "share" and "action" Extensions, which are used in the context of other apps (technically "Storage Provider" and "Custom Keyboard" do as well). Apple has always been concerned with data privacy on iOS, and its implementation is a bit on the extreme side. Apps are very…

    AllFacebookin Social Google- 29 readers -
  • How to Block Annoying, Unhelpful YouTube Channels

    … feature. Install Video Blocker on Chrome Follow this link and download the extension for by clicking on the "Free" button. When the "Confirm New Extension" box pops up, be sure to click on "Add". Once it has been installed, you can block channels in one of two ways. The Quick Method Find the thumbnail for a video, any video, made by this channel…

    Andy Smith/ ReelSEOin Social- 5 readers -
  • AdWords Testing New Submit URL Form Extension

    … This new Google AdWords ad features a brand new AdWords extension that allows users to submit a URL to test their tool. I imagine if this extension becomes more widely available, it could be used for things such as “Check a domain name”, “check your backlinks” or “check your SEO optimization score” etc. The possibilities are endless…

    Jennifer Slegg/ The SEM Postin Paid Search- 17 readers -
  • Making Your Products Stand Out with the Magento eCommerce Platform

    … looking at the page. There are more ways to look at a product than staring at the original image. Below are a few extensions you can use to change the way you view your products. Colour Swatches Magento actively supports colour swatches. Download the plugin and you can enable your customer to view an item in a different colour. This is especially…

    Famous Bloggers- 4 readers -
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