Extole

  • Street Culture: After Layoffs Break Down Culture, Extole Works to Build It Anew

    … Matt Roche is no stranger to botched transactions in company growth, and he doesn’t sugarcoat his failures. “There is one part of company culture that I have singularly failed at,” Roche, CEO of referral marketing company Extole. “One thing that I missed, that our people caught: that it’s too easy to get too serious. Core values have…

    Street Fight- 23 readers -
  • Why Peer-to-Peer Marketing Does More Than Celebrity Endorsements

    … this Nike commercial with LeBron James, they think, “Everyone knows LeBron is a hard-working superstar and a great guy to boot, so the Nike must be the brand for that kind of person.” Why celebrity endorsements stopped working Despite that powerful psychological process, celebrity marketing is on the decline. In 2004, celebrities appeared in nearly 20…

    AllTwitterin Social YouTube- 22 readers -
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