• Street Culture: After Layoffs Break Down Culture, Extole Works to Build It Anew

    … Matt Roche is no stranger to botched transactions in company growth, and he doesn’t sugarcoat his failures. “There is one part of company culture that I have singularly failed at,” Roche, CEO of referral marketing company Extole. “One thing that I missed, that our people caught: that it’s too easy to get too serious. Core values have…

    Street Fight- 13 readers -
  • Why Peer-to-Peer Marketing Does More Than Celebrity Endorsements

    … the relevant products on blogs or in videos they make. Makeup reviewer Michelle Phan is the quintessential example. Today’s customers trust regular people like Phan because their endorsements appear to be driven by genuine expertise, and not just money. A survey of 1,470 women found that 86 percent of them wanted product recommendations from real…

    AllTwitterin Social YouTube- 8 readers -