Extra Gum

Extra is a brand of sugarfree gum produced by the Wm. Wrigley Jr. Company in North America, Europe, some parts of Africa and Australasia. It was launched in 1984 as the company's first ever sugarfree product, and became one of the most popular brands of gum in the United States within a few years. It was also the first sugarfree gum not to use saccharin, instead using the NutraSweet brand, a sweetener developed by G.D. Searle & Co. that had less bitterness and also proved to be safer in humans and laboratory animals; it was later reformulated with aspartame in 1997.
Posts about Extra Gum
  • 15 Awesome Video Ads Big Brand CMOs Loved

    … of the interpretations and social media pick up of Pharrell William’s song Happy. I love the video of school kids in Detroit and the video from Mumbai – super cool. 9. Joe Saracino @ Erwin Penland The Extra Gum spot from a few months ago, where the daughter saves all those little origami swans the father has made her. I love stories, and I guess with two daughters…

    Amy Gesenhues/ Marketing Landin Social Google Facebook Twitter YouTube- 20 readers -
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