Extract

  • What is Big Data? What Are the Benefits of Big Data?

    … in real-time. The three V’s are volume, velocity and variety with credit to Doug Laney). Companies are combining marketing, sales, customer data, transactional data, social conversations and even external data like stock prices, weather and news to identify correlation and causation statistically valid models to help them make more accurate…

    Douglas Karr/ Marketing Technology Blogin EMail- 34 readers -
  • What is Big Data? What Are the Benefits of Big Data?

    … decisions. Why Is Big Data Different? In the old days… you know… a few years ago, we would utilize systems to extract, transform and load data (ETL) into giant data warehouses that had business intelligence solutions built over them for reporting. Periodically, all the systems would backup and combine the data into a database where reports could be run…

    Douglas Karr/ Marketing Technology Blogin Social EMail- 19 readers -
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