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… I first met Steve Chou (my guest for today’s blog post) about nine months ago (I think) when he invited me to do a webinar for his group on ecommerce copywriting. Because he’s such a smart guy when it comes to all things ecomm, I asked him to show you how he improves pages that aren’t performing well. The information below is extremely helpful…
Posted by ChadPollitt This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. Many of the traditional channels for online content discovery are thoroughly understood and their adoption rates are high.
… are cropping up and being used by marketers of all stripes to maximize the visibility of their content. There’s now an entire content promotion ecosystem. From influencer marketing to native advertising, brands are experimenting in new ways. Many brands are sponsoring articles on blogs or other online publications with large preexisting audiences…
… from the Nielsen Norman Groups 2007 eyetracking study (shown below). Red areas indicate where users looked the most; yellow areas indicate fewer views; areas colored blue depict the least-viewed portions of the page; gray areas didn't attract any views/actions; and the green boxes are used to highlight advertisements. As a result, new techniques…