Eyetracking

Eye tracking is the process of measuring either the point of gaze (where one is looking) or the motion of an eye relative to the head. An eye tracker is a device for measuring eye positions and eye movement. Eye trackers are used in research on the visual system, in psychology, in cognitive linguistics and in product design. There are a number of methods for measuring eye movement. The most popular variant uses video images from which the eye position is extracted. Other methods use search coils or are based on the electrooculogram.
Posts about Eyetracking
  • Everything You Need To Know About Sponsored Content

    Posted by ChadPollitt This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. Many of the traditional channels for online content discovery are thoroughly understood and their adoption rates are high.

    Moz Blog- 33 readers -
  • Everything You Need To Know About Sponsored Content

    … from the Nielsen Norman Groups 2007 eyetracking study (shown below). Red areas indicate where users looked the most; yellow areas indicate fewer views; areas colored blue depict the least-viewed portions of the page; gray areas didn't attract any views/actions; and the green boxes are used to highlight advertisements. As a result, new techniques…

    Moz User Generated Blogin Paid Search SEO Display Content- 19 readers -
Get the top posts daily into your mailbox!
More from around the web