Eyetracking

Eye tracking is the process of measuring either the point of gaze (where one is looking) or the motion of an eye relative to the head. An eye tracker is a device for measuring eye positions and eye movement. Eye trackers are used in research on the visual system, in psychology, in cognitive linguistics and in product design. There are a number of methods for measuring eye movement. The most popular variant uses video images from which the eye position is extracted. Other methods use search coils or are based on the electrooculogram.
Posts about Eyetracking
  • Everything You Need To Know About Sponsored Content

    … advertising, is becoming less effective year-over-year because banner blindness runs rampant. According to Solve Media, you're more likely to survive a plane crash than click on a banner ad. That sounds farfetched until you look at the results from the Nielsen Norman Groups 2007 eyetracking study (shown below). Red areas indicate where users looked…

    Moz Blogin Paid Search SEO Display Content- 20 readers -
  • Everything You Need To Know About Sponsored Content

    … is Facebook or BuzzFeed. In other words, sponsored articles amount to advertising on a media outlet in the form of editorial content that looks like it’s supposed to be there. Brands value this because association with a publication and exposure to its audience can drive awareness, traffic, conversions, and leads. The Current State of Sponsored…

    Moz User Generated Blogin Paid Search SEO Display Content- 13 readers -
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