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… I first met Steve Chou (my guest for today’s blog post) about nine months ago (I think) when he invited me to do a webinar for his group on ecommerce copywriting. Because he’s such a smart guy when it comes to all things ecomm, I asked him to show you how he improves pages that aren’t performing well. The information below is extremely helpful…
… of their content. There's now an entire content promotion ecosystem. From influencer marketing to native advertising, brands are experimenting in new ways. Many brands are sponsoring articles on blogs or other online publications with large preexisting audiences. An interesting stat we just included in our own " Content Promotion Manifesto…
… their content. The Interactive Advertising Bureau (IAB) defines native advertising as “paid ads that are so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that they belong.” According to the IAB, native advertising contains six different types of ad units: in-feed…
Posted by ChadPollitt Many of the traditional channels for online content discovery are thoroughly understood and their adoption rates are high. The readily accepted channels—from SEO and PPC, to email and social media broadcasting—can deliver the best content to the right people at the right time.