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… to action and a button higher up. That way, they can click on the button before they are disengaged. Here’s an example of a scroll map for one of my long form sales pages. The red areas indicate sections of the page that are hot whereas cooler colors like blue and green indicate areas of the page that are not read as often. You can also use heat…
Posted by ChadPollitt This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. Many of the traditional channels for online content discovery are thoroughly understood and their adoption rates are high.
… and standards, they maintain their own criteria for validating costs associated with sponsored articles. In today’s analytics-driven marketing culture, where channels are often compared and returns are measured, sponsoring content across several different publications can’t be so easily consolidated into a single “sponsored content” channel since…
… to native advertising to promote their content. The Interactive Advertising Bureau (IAB) defines native advertising as “paid ads that are so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that they belong.” According to the IAB, native advertising contains six different…