Eye tracking is the process of measuring either the point of gaze (where one is looking) or the motion of an eye relative to the head. An eye tracker is a device for measuring eye positions and eye movement. Eye trackers are used in research on the visual system, in psychology, in cognitive linguistics and in product design. There are a number of methods for measuring eye movement. The most popular variant uses video images from which the eye position is extracted. Other methods use search coils or are based on the electrooculogram.
Posts about Eyetracking
  • Everything You Need To Know About Sponsored Content

    Posted by ChadPollitt This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. Many of the traditional channels for online content discovery are thoroughly understood and their adoption rates are high.

    Moz Blog- 18 readers -
  • Everything You Need To Know About Sponsored Content

    … to native advertising to promote their content. The Interactive Advertising Bureau (IAB) defines native advertising as “paid ads that are so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that they belong.” According to the IAB, native advertising contains six different…

    Moz User Generated Blogin Paid Search SEO Display Content- 11 readers -
Get the top posts daily into your mailbox!