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… I first met Steve Chou (my guest for today’s blog post) about nine months ago (I think) when he invited me to do a webinar for his group on ecommerce copywriting. Because he’s such a smart guy when it comes to all things ecomm, I asked him to show you how he improves pages that aren’t performing well. The information below is extremely helpful…
… advertising, is becoming less effective year-over-year because banner blindness runs rampant. According to Solve Media, you're more likely to survive a plane crash than click on a banner ad. That sounds farfetched until you look at the results from the Nielsen Norman Groups 2007 eyetracking study (shown below). Red areas indicate where users looked…
… Groups 2007 eyetracking study (shown below). Red areas indicate where users looked the most; yellow areas indicate fewer views; areas colored blue depict the least-viewed portions of the page; gray areas didn’t attract any views/actions; and the green boxes are used to highlight advertisements. As a result, new techniques, tactics and tools…
Posted by ChadPollitt Many of the traditional channels for online content discovery are thoroughly understood and their adoption rates are high. The readily accepted channels—from SEO and PPC, to email and social media broadcasting—can deliver the best content to the right people at the right time.