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…, the lack of indictment showed up, and I went to Bijan [Today in Tabs’ intern] and was like, “Write something.” He was really upset, I was really upset. That was the one this year that I’m most proud of – the one Bijan wrote. It ruined me. I was in tears all day. People kept saying, “That made me cry all day.” It did the same to me, and I’m glad…
…, but digital media must create its own brands. New cash rich media companies may be seduced to pay big name big salaries, but while hiring one Ezra Klein is smart business, but 10 Klein salaries may be unsustainable. 2) Digital can be profitable — from BuzzFeed to GoLocal24, at some point revenue and profitability matters. You can’t fundraise against…
Publishers are used to spending an inordinate amount of energy trying to attract media buyers, but now they’re also playing the role themselves. Publishers like Vox Media, BuzzFeed and Complex all have in-house ad-buying capability, part of a shift by publishers in how they think of audience development.
… integrated marketing campaigns, and if Chorus is opened up to brand publishers, it should help them move fast—something brands are famously struggling to do. After leaving The Washington Post, Klein famously used Chorus to build Vox.com in just nine weeks. …