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… and FiveThirtyEight launched, and they were very much parallel. People were treating them in the same way, and I feel like they shook out very, very differently, especially in those two cases. How so? Ezra Klein went off and joined a team, an already-established company, in Vox. It’s done pretty well. I don’t necessarily keep track of pageviews…
…, but digital media must create its own brands. New cash rich media companies may be seduced to pay big name big salaries, but while hiring one Ezra Klein is smart business, but 10 Klein salaries may be unsustainable. 2) Digital can be profitable — from BuzzFeed to GoLocal24, at some point revenue and profitability matters. You can’t fundraise against…
… Publishers are used to spending an inordinate amount of energy trying to attract media buyers, but now they’re also playing the role themselves. Publishers like Vox Media, BuzzFeed and Complex all have in-house ad-buying capability, part of a shift by publishers in how they think of audience development. Gone is the “build it and they will come…
In April, Ezra Klein sent a ripple through the media world when he decided to leave The Washington Post for Vox Media. It wasn’t just the fact that Klein was leaving WaPo, but the reason he was doing it: for Vox’s content management system (CMS), Chorus. “At our first meeting, we knew we were going here,” Klein told The New York Times. “They had the technology we thought we were inventing.