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…, and Facebook’s whole new Shopping section (under testing), a bunch of unwieldy steps have been taken out of the equation. Never one to be left far behind, Facebook might intend to introduce a Shopping tab a la Pinterest, which enables users to directly head towards a “store near their home” if the mood strikes them. Remember the ill-fated F-Commerce…
For the last few years, Facebook hasn’t exactly enjoyed a sterling reputation when it comes to eCommerce. In fact, when news famously broke in 2012 that several major retailers were shuttering their Facebook storefronts just a few short months after launch, Facebook commerce or “F-Commerce” looked like a total flop.