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During his trip to Seoul, Colin Marshall discovered something unexpected. Before novelist Haruki Murakami became an international literary giant, he was a brand writer for apparel company Onward Kashuyama. But he wasn’t just cranking out traditional ad copy—he was writing branded fiction. In 1985, Onward launched a campaign to market their U.S. apparel brand J. Press.
… Gaiman, 2.42 percent Where the Red Fern Grows, Wilson Rawls, 2.41 percent Stranger in a Strange Land, Robert Heinlein, 2.39 percent The Secret Garden, Frances Hodgson Burnett, 2.38 percent Little House on the Prairie, Laura Ingalls Wilder, 2.35 percent The Count of Monte Cristo, Alexandre Dumas, 2.31 percent Pillars of the Earth, Ken Follett, 2.31…