F-Shaped Pattern

  • How do people view search engine results pages?

    … The F-shaped pattern has been the commonly understood way in which web users browse sites and search results. Has user behaviour changed since then, or have perhaps the changes that Google and others have made to the presentation of search results made a difference? An eyetracking study carried out by ConversionXL looks into this question…

    Graham Charlton/ Search Engine Watch- 19 readers -
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