F-Shaped Pattern

  • How do people view search engine results pages?

    … variables – number of ads in results, images, featured snippets etc – that can effect the reading pattern. There may well be a number of different patterns according to result types and, of course, user behaviour may change according to the intent behind the search. One thing seems to be clear though – the top two or three results still command most attention. (This is from an Advanced Web Ranking CTR study in 2014) …

    Graham Charlton/ Search Engine Watch- 22 readers -
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