• Benchmarking Social Data: The Key to Social Insights

    … company of more than 20 internet brands. Some are niche e-commerce sites (Fabric.com), some are e-retail giants (Zappos) and some generate revenue through content and advertising (IMDB). Benchmarking sub-brand share of voice and sentiment can provide insight into which properties are pulling their weight in driving consumer word of mouth and which…

    AllTwitterin Social- 9 readers -
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