Facebook: Acquisitions

    • Facebook shuts down Atlas ad server because it doesn’t serve ad sales

      Facebook’s ad-tech strategy grows ever more insular. Facebook has decided to stop operating its Atlas ad server but continue to run its Atlas measurement tool, the company announced on Friday. As much as the decision was Facebook’s to make — Atlas’s ad server has struggled to attract customers — it shows how centered Facebook’s ad-tech strategy has become around ads sold through Facebook.

      Marketing Landin Social Display Facebook- 11 readers -
  • Facebook Launches Atlas, Extending Reach Across The Web

    … For the past few months we’ve been writing about how Facebook intended to challenge Google across the internet using Atlas. That day has finally arrived. The company formally announced “the new Atlas.” As previously discussed Facebook/Atlas promise “people-based marketing” and measurement across device platforms and even offline. The following…

    Greg Sterling/ Marketing Landin Social Google Facebook- 15 readers -
  • Oculus Goggles To Usher In Era Of “The Virtual Web”

    … If “Web 1.0″ and “2.0″ are the PC internet and”Web 3.0″ is mobile then “Web 4.0″ might be the VR web. Much in the same way that Apple’s acquisition of Siri formally created the “virtual assistant” market, Facebook’s $2 billion purchase of Oculus Rift has brought virtual reality into (quasi) mainstream focus. For those who haven’t yet had…

    Greg Sterling/ Marketing Land- 6 readers -
  • Facebook To EU: Please Review Our WhatsApp Deal

    … Usually, companies don't want to be subjected to regulatory scrutiny. However this time, it appears, Facebook is actively soliciting antitrust review of its roughly $19 billion WhatsApp acquisition from the European Commission. As explained in a Wall Street Journal article the strategy appears to be an end run around individual country…

    Greg Sterling/ Marketing Landin Social- 16 readers -
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