Facebook: Acquisitions

  • Facebook Launches Atlas, Extending Reach Across The Web

    … as well. Facebook acquired Atlas from Microsoft for an estimated $100 million in 2013. Microsoft had bought Atlas as part of a package with its then largest-ever acquisition of aQuantive (for $6 billion) in 2007. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. (Some images used under license from Shutterstock.com.)…

    Greg Sterling/ Marketing Landin Social Google Facebook- 27 readers -
  • Oculus Goggles To Usher In Era Of “The Virtual Web”

    … If “Web 1.0″ and “2.0″ are the PC internet and”Web 3.0″ is mobile then “Web 4.0″ might be the VR web. Much in the same way that Apple’s acquisition of Siri formally created the “virtual assistant” market, Facebook’s $2 billion purchase of Oculus Rift has brought virtual reality into (quasi) mainstream focus. For those who haven’t yet had…

    Greg Sterling/ Marketing Land- 12 readers -
  • Facebook To EU: Please Review Our WhatsApp Deal

    … Usually, companies don't want to be subjected to regulatory scrutiny. However this time, it appears, Facebook is actively soliciting antitrust review of its roughly $19 billion WhatsApp acquisition from the European Commission. As explained in a Wall Street Journal article the strategy appears to be an end run around individual country…

    Greg Sterling/ Marketing Landin Social- 17 readers -
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