Facebook Ad Relevance Score

  • 5 Lesser Known Facebook Page Features for Marketers

    …: Ad Relevance Scores The ad relevance score is basically Facebook’s answer to Google’s quality score for AdWords. The relevance score guides how often your Facebook ad will be displayed and how much you’ll pay for each ad engagement. Facebook considers a lot of different factors when calculating your relevance score, including positive…

    Larry Kim/ Social Media Examinerin Social Facebook- 24 readers -