Facebook Ad Reports

  • 5 Ways You Aren’t Using Facebook Ad Reports

    … There was a time when Facebook ad reports were a secret among the most knowledgable advertisers. This goldmine was buried behind sublinks and very few advertisers benefited. But since Facebook redesigned Ads Manager, the ad reports are now front and center. You can no longer avoid them. And it’s imperative you understand how to use them so…

    Jon Loomer/ Jon Loomer Digitalin Social- 22 readers -
  • Advanced Facebook Ads: View Performance by Placement and Demographics

    I conduct several one-on-one coaching sessions every week, and each time I ask my 45-minute client whether they use the ad reports. More often than not, the answer is, “Ummmm… what?” As a result, I regularly take 15 minutes in these sessions to create a saved report that they can use in the future. Time and time again, these people are blown away by the information available to them.

    Jon Loomer/ Jon Loomer Digital- 89 readers -
  • Facebook Conversion Tracking: Why Aren’t the Numbers Adding Up?

    ….” When a user who was shown your ad on Facebook eventually visits that page that fires the conversion pixel, Facebook is notified. This is how they are able to report the number of conversions resulting from your ad. Understand that Facebook doesn’t naturally know what a conversion means. You have to define it for them. And if you define it incorrectly…

    Jon Loomer/ Jon Loomer Digitalin Social- 20 readers -