Facebook Ad Targeting

    • What are all the Facebook Ad Targeting Options?

      Facebook users spend so much time and take so many actions online that the platform acquires hundreds of touch points and builds incredibly robust profiles that can be highly targeted. While paid search marketing is mostly accomplished by targeting specific keywords that users are searching on, Facebook advertising is based on finding the audiences that are most likely to be ...

      Douglas Karr/ Marketing Technology Blogin Social Paid Search- 17 readers -
  • How to Target Local Customers With Facebook Ads

    … local customers with Facebook Ads. #1: Choose Your Ad Type You can target any type of Facebook ad to a local audience, including four designed specifically for local marketers; you just need to pinpoint your desired geographic area for the audience in your targeting options. To get started, go to your Facebook Ads Manager and click on Create Ad. From…

    Social Media Examinerin Facebook- 10 readers -
  • How to Create Facebook Ads With Emails: 5 Creative Ideas

    … used Facebook ads in tandem with your email marketing? What tactics have worked best for you? Please share your thoughts in the comments below. Tips for creating Facebook ads with emails. Tags: audience segment, email, email content, email list, email marketing, email subscribers, engagement metrics, facebook, facebook ad targeting, facebook ads, facebook carousel ads, facebook cross promotion, facebook custom audiences, jd prater, lookalike audiences, target email subscribers, targeted ad delivery …

    Social Media Examinerin Social EMail Facebook How To's- 32 readers -
  • How to Create Instagram Ads

    … and truly stand out on the platform. What do you think? Have you used Instagram ads for your business? What tips do you have for brands looking to get started with ads? Please share your thoughts and recommendations in the comments below. Tips for creating Instagram ads. Tags: facebook ad targeting, facebook power editor, instagram, instagram advertising, instagram call to action, instagram hashtag, instagram marketing, instagram sponsored post, instagram visuals, ross simmonds, text overlay …

    Social Media Examinerin Social How To's- 29 readers -
  • Why You Should Take Advantage Of Facebook’s Multicultural Affinity Targeting

    … targeting these multicultural consumers as they are growing not only in number, but in influence as well. To help companies take advantage of this demographic shift, our team developed a comprehensive multicultural targeting solution to reach these affinity audiences where they spend a large amount of their time online: Facebook and Instagram. Facebook’s…

    Nanigans- 18 readers -
  • How to Improve Your Facebook Ads With Customer Reviews

    … your ad, here are a few ways to get better results: Make sure your ads target the right audience. When setting up Facebook ad targeting, be specific rather than general. Target direct niche competitors, not big brands. Plus, avoid targeting Facebook’s default interests. You want your UGC to closely relate to the exact audience you’re targeting…

    Social Media Examinerin Social Facebook How To's- 21 readers -
  • 21 Ways to Improve Your Facebook Ads With Ad Targeting

    … campaigns. What do you think? Which combinations have you tried? What targeting works best for your business? Please share your thoughts and recommendations in the comments. Tips for improving Facebook ads with ad targeting. Tags: customer behavior, customer interest targeting, facebook, facebook ad, facebook ad targeting, facebook advertising, facebook targeting, rocco alberto baldassarre, target audeince …

    Rocco Alberto Baldassarre/ Social Media Examinerin Social Facebook- 36 readers -
  • Facebook Carousel Ads for Mobile: This Week in Social Media

    … load as much as ten times faster than standard mobile web articles, so you get to the stories you want to read instantly.” Facebook Adds Call Now Button to Local Awareness Ads: “By adding a ‘Call Now’ button, customers can call you right from your ad in the News Feed.” “The Call Now button is available for local awareness ads in Australia, Brazil…

    Cindy King/ Social Media Examinerin Social- 28 readers -
  • 15 Ways to Optimize Your Facebook Ads

    … and right-column ads separately. Facebook allows you to customize your targeting for desktops in a submenu of the Placement menu at the Ad Set level. #3: Test Different Images Images are the most important element of your ads and the number-one factor when people decide whether to click a post. Test out different images and find the ones…

    Rocco Alberto Baldassarre/ Social Media Examinerin Social Facebook- 36 readers -
  • Pinterest Business Analytics: This Week in Social Media

    … they work, with meaningful insights about what their customers are interested in.” Use Pinterest Business Analytics to “get advice on how to increase impressions, clicks and repins so you can refine your Pinterest strategy and reach more people.” Facebook Offers Bandwidth Ad Targeting: “Our hope is that mobile network targeting can improve…

    Cindy King/ Social Media Examinerin Social- 29 readers -
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