Facebook Ads

  • Are We Living in the Pateron Era?

    … Trends are changing faster than ever before. Most of us still remember life without the internet, yet even what used to be "the thing" online is outdated now. Those who want to keep on growing simply have to keep up. Online advertising, the lifeblood of much of the internet as we know it, is slowly dying. We can feel the next wave coming. Those…

    IM Impact- 4 readers -
  • Hit The Facebook Ad On The Head Every Time

    … Facebook Ad Targeting is awesome. It is also complex. There is so much you can test and can see in Facebook. You can target based on interests, page likes, behaviors, characteristics, similarities, etc. The list seems endless. As you begin figuring out your Facebook strategy, here are a few tips and pointers to keep in mind about targeting. Make…

    PPC Heroin Social- 6 readers -
  • Constellation: Benchmark Your Social Advertising Performance

    … Quantifi, a social media ad experimentation platform, has launched the Constellation Scorecard, a free tool that creates a custom report detailing your social ad performance across Facebook, Instagram, and Twitter. Constellation Scorecard uses machine learning to sift through thousands of anonymous data points collected across digital ad…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • Roadmap for a Solid B2B Facebook Advertising Strategy

    … of your solution Wrapping Up This roadmap should serve as a general guide to get you started on the larger components of your facebook advertising strategy. PPC Hero has many helpful articles about more specific aspects of facebook ads, and once you have a few campaigns running you will find areas for detailed testing and optimization. Like any other platform, the tools available are always changing, and PPC Hero is here to keep you up-to-date on the latest and greatest in pay-per-click! …

    PPC Heroin Affiliate Social Paid Search- 15 readers -
  • 8 Common Mistakes in Social Networks that You Should Avoid

    … characteristics of the users in each one. Each social network, in addition, needs a different publication frequency. For example, publishing several times a day on your Twitter account is totally acceptable and necessary, because it is a much more dynamic social network. On the other hand, on Facebook and Instagram it is much more opportune to publish a few…

    ppc.org- 8 readers -
  • Facebook Will Begin Testing Pre-Roll Ads

    … In a controversial move that counters Facebook CEO Mark Zuckerberg’s stance on pre-roll ads, Facebook will join the ranks of Hulu and Youtube and begin testing them at the beginning of videos. Previously, Facebook has only experimented with mid-roll ads but with the company’s advertising growth, soaring costs, and the inception of the ‘Watch…

    Relevancein Social- 15 readers -
  • How to reduce Facebook Lead ads cost for better ROI

    … Facebook is the most popular social network with 2.06 billion monthly active users and tops the ranking amongst YouTube, WhatsApp, Instagram, WeChat and more. Because of its reach and acceptance across world, businesses are investing million of dollars in advertising through Facebook Ads. Why Facebook Ads? Every Facebook user spends an average…

    ppc.orgin Affiliate Paid Search- 12 readers -
  • Is a Facebook Pay-Per-Click Campaign Worth It?

    … Social media is a powerful marketing tool to reach your audience and increase brand awareness. However, in recent years, the space has become much more competitive for brands and businesses of all sizes. For this reason, marketers have had to turn to paid options to reach their buyer personas. Facebook pay-per-click (PPC) is currently one of the top platforms businesses look to up their game on social. …

    The IMPACT Blogin Paid Search- 9 readers -
  • The Best Course To Get Started With Facebook Advertising

    … The first time I met Andrea Vahl and heard her speak was years ago at Social Media Marketing World. Years later, I was blessed to have our paths cross again when we were both speakers at Concept ONE, an incredible digital marketing expo put on in the beautiful Black Hill Mountains of South Dakota. And wow, am I glad that I had the pleasure…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Making The Case For A Video First Facebook Strategy

    …. Feed Features include: Vertical Video in news and Instagram feed Auto expand in news feed Sound on in news feed New Ad Experiences include: Instream on the Audience Network Instream on Facebook Story Ads on Instragram Collection on Facebook Creative Considerations In The Video First World The biggest change we want to highlight…

    PPC Heroin Social Facebook- 15 readers -
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