Facebook Ads How To

    • Facebook Ads Manager and Power Editor Combine Into One Tool

      Facebook announced today that Power Editor and Ads Manager will be combining into one tool. Deep breaths… For those who have used Power Editor religiously for the past several years due to added features not available in Ads Manager, don’t worry. It sounds as though no functionality will be lost. For those who have used Ads Manager because Power Editor is overwhelming, don’t worry.

      Jon Loomer/ Jon Loomer Digitalin Social- 12 readers -
    • Facebook Conversion Optimization: Standard and Extended

      You have a new product that you want to promote. You create a Facebook ad campaign. Should you optimize for conversions or clicks? Now, you have another option with a new Facebook conversion optimization feature: BOTH. Let’s take a closer look… How Conversion Optimization Works One of the many benefits of Facebook advertising is the ability to optimize for a particular action.

      Jon Loomer/ Jon Loomer Digitalin Social- 14 readers -
    • How to Edit Facebook Link Previews

      Marketers can no longer edit organic link previews (thumbnails, headlines, and descriptions). Go ahead, try it. From the page publisher… Previously, you could click into the headline or description and edit what it says. Those items can no longer be changed. You also could have removed the link thumbnail and replaced it with something else.

      Jon Loomer/ Jon Loomer Digital- 11 readers -
  • Facebook Business Manager: Common Myths and Misconceptions

    … This is a guest post by my friend Andrew Foxwell, of Foxwell Digital. Andrew and I are co-hosting the 4-week training program, “Demystifying Facebook Business Manager.” Go here to sign up! Let’s face it: Business Manager can be downright confusing. There are seemingly endless permission levels, Pages, ad accounts, employees, roles, assets…

    Jon Loomer Digitalin Social- 16 readers -
  • Facebook Event Custom Audiences: More Targeting Power

    … marketers to generate buzz and commitment around a virtual or in-person event. Up until now, Facebook ad targeting of those who engage with Events has been limited to targeting or excluding those who responded (in any way) to a specific Event. The latest changes give advertisers much more power to target and exclude those who engage with their Events…

    Jon Loomer/ Jon Loomer Digitalin Social- 17 readers -
  • Facebook Messenger Ads: A Guide

    … Facebook has added several features and options to Facebook Messenger ads over the past several months, providing new ways to communicate with customers and potential customers. However, advertisers are often confused about how to use these features. I decided to put together a guide that will help differentiate three primary features…

    Jon Loomer/ Jon Loomer Digitalin Social- 17 readers -
    Earlier about the same topic:
  • Facebook Ads: Create Audiences of Those Who Engage on Instagram

    …, click on the gear icon. You should then see an option to convert to a business profile. You’ll be instructed to log into Facebook and then select the Facebook page you’ll want to connect to this account. Ultimately, that’s how an Instagram business profile appears when creating custom audiences. Your Turn While I do run ads to the Instagram…

    Jon Loomer/ Jon Loomer Digitalin Social- 17 readers -
  • Facebook Ads: Create a Value-Based Lookalike Audience

    … Conversions and events. Your Turn Do you have value-based Lookalike Audiences? How are you using them, and what types of results are you seeing? If you don’t have them, how might you use them? Let me know in the comments below! The post Facebook Ads: Create a Value-Based Lookalike Audience appeared first on Jon Loomer Digital. …

    Jon Loomer/ Jon Loomer Digitalin Social- 20 readers -
  • Geography and the Problem with Facebook Ads Optimization

    … If you’ve been reading these pages for long, you know that my Facebook advertising strategy is focused on targeting those who are closest to me. I decided to take myself outside of this comfort zone recently, and it led me to a better understanding of a major problem with Facebook ads optimization. Let’s take a closer look at that experiment…

    Jon Loomer/ Jon Loomer Digitalin Social- 17 readers -
  • Facebook Ad Conversion Attribution: What You Need to Know

    … Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Which ad gets credit? This post will provide necessary clarification. Ready? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 19 readers -
  • How to Use Facebook Delivery Insights

    … Facebook Delivery Insights is a new tool that allows advertisers additional perspectives into the performance of their ads. Up until now, advertisers have been given dozens of performance metrics to evaluate results. However, it’s not always easy to determine the cause of a drop in performance or know exactly how to react. Facebook Delivery…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 22 readers -
  • Facebook for WooCommerce: Pixel and Dynamic Ads Integration

    … Advertisers can do some amazing things with Facebook ads, largely thanks to the Facebook pixel. The problem for many e-commerce brands, however, is that utilizing the “good stuff” has required some technical dirty work that often confuses and intimidates those without technical resources. Thanks to a new integration with WooCommerce that started…

    Jon Loomer/ Jon Loomer Digitalin Social- 25 readers -
  • How to Create a Facebook Ad Collection

    …. That’s it! The Rollout Like every other new Facebook feature, these things tend to roll out slowly. It began rolling out on March 23, though it’s unclear if that rollout is complete — and if not, when it will be complete. How You Might Use Collection If you are an e-commerce brand (or managing ads for an e-commerce brand), this is perfect…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 34 readers -
  • How to Create a Basic Evergreen Facebook Ad Campaign

    … One of the primary struggles Facebook advertisers face is ad fatigue. They’ll run a campaign that works great for a while, but then it suddenly stops working. The evergreen Facebook ad campaign is a technique that can help. I first wrote about this process more than a year ago. It has been a significant source of questions since, and I thought…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 23 readers -
  • 6 Ways I Use Facebook Ad Targeting

    … Facebook ad targeting is one of the primary reasons why ads fail or succeed. You could have the perectly crafted ad, but you shouldn’t expect it to work if it’s targeting the wrong people. While I could go on and on about the verious ways that you can target with Facebook ads, I thought it would be more useful to profide specific use cases…

    Jon Loomer/ Jon Loomer Digitalin Social- 30 readers -
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