Facebook Ads How To

  • Facebook Ads: Create a Value-Based Lookalike Audience

    … One of the primary struggles for new advertisers with a small audience is uncovering the most effective groups of people to target. Facebook is providing yet another tool for advertisers with the addition of the value-based Lookalike Audience. As I type this, Lifetime Value (LTV) Custom Audiences and value-based Lookalike Audiences are available…

    Jon Loomer/ Jon Loomer Digitalin Social- 18 readers -
  • Geography and the Problem with Facebook Ads Optimization

    … If you’ve been reading these pages for long, you know that my Facebook advertising strategy is focused on targeting those who are closest to me. I decided to take myself outside of this comfort zone recently, and it led me to a better understanding of a major problem with Facebook ads optimization. Let’s take a closer look at that experiment…

    Jon Loomer/ Jon Loomer Digitalin Social- 16 readers -
  • Facebook Ad Conversion Attribution: What You Need to Know

    … Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Which ad gets credit? This post will provide necessary clarification. Ready? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 17 readers -
  • How to Use Facebook Delivery Insights

    Facebook Delivery Insights is a new tool that allows advertisers additional perspectives into the performance of their ads. Up until now, advertisers have been given dozens of performance metrics to evaluate results. However, it’s not always easy to determine the cause of a drop in performance or know exactly how to react.

    Jon Loomer/ Jon Loomer Digital- 22 readers -
  • Facebook for WooCommerce: Pixel and Dynamic Ads Integration

    … rolling out on Tuesday, this suddenly becomes much easier to do for many e-commerce brands. The Pixel, Audiences, Product Feeds and Dynamic Ads First, understand how important it is that e-commerce websites take advantage of the Facebook pixel and all it can offer. A quick refresher… The Facebook Pixel: The pixel is a single snippet of code…

    Jon Loomer/ Jon Loomer Digitalin Social- 23 readers -
  • How to Create a Facebook Ad Collection

    … Facebook quietly unveiled a new ad unit that is sure to make e-commerce brands happy: Collection. The ad unit itself looks amazing, and it’s great for engagement. Setting it up isn’t necessarily easy, however. Let’s jump into everything you need to know about the Facebook ad collection… What is a Collection? A collection is a new Facebook ad…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 27 readers -
  • How to Create a Basic Evergreen Facebook Ad Campaign

    … One of the primary struggles Facebook advertisers face is ad fatigue. They’ll run a campaign that works great for a while, but then it suddenly stops working. The evergreen Facebook ad campaign is a technique that can help. I first wrote about this process more than a year ago. It has been a significant source of questions since, and I thought…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 21 readers -
  • 6 Ways I Use Facebook Ad Targeting

    … Facebook ad targeting is one of the primary reasons why ads fail or succeed. You could have the perectly crafted ad, but you shouldn’t expect it to work if it’s targeting the wrong people. While I could go on and on about the verious ways that you can target with Facebook ads, I thought it would be more useful to profide specific use cases…

    Jon Loomer/ Jon Loomer Digitalin Social- 28 readers -
  • How to Share a Facebook Advertising Audience or Pixel

    … If you are a consultant, work for an agency or ever need to advertise for others — or are a company working with someone who manages your Facebook ads — you may run into the need for sharing a Facebook advertising audience or pixel. As we move forward, we’ll look at this from the perspective of the consultant, agency or entity that needs access…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 23 readers -
  • How to Create Facebook Ads for Instagram Stories

    …(s) that you want to access this Instagram account… Now you should be good to go! How to Create Facebook Ads for Instagram Stories Within either Power Editor or Ads Manager, create a campaign using the Reach objective. On the ad set level under placement, you may now see a message about creating ads for Instagram Stories… You’ll want to edit…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 27 readers -
  • 6 Ways to Add the Facebook Pixel to Your Website

    … You hopefully know by now that the Facebook pixel is important — it’s really freaking important. It’s the Facebook pixel that allows you to create powerful audiences for ad targeting, run dynamic ads, track conversions, and optimize for conversions. Many marketers remain slow to add the pixel — or add it correctly. The most common reason why…

    Jon Loomer/ Jon Loomer Digitalin Social- 29 readers -
  • 7 Keys to Facebook Advertising Success

    … that lead to success (and failure) of facebook ads. Why Your Ads Aren’t Working Facebook ads are incredibly powerful, but they aren’t magic. Many advertisers have unrealistic expectations that ads will or should always work — or they should be easy. While Facebook gives us all of the tools we need to be successful, there are several reasons why an ad…

    Jon Loomer/ Jon Loomer Digitalin Social- 24 readers -
  • The Importance of the Facebook Pixel

    … I still hear from Facebook advertisers who aren’t currently using the Facebook pixel — or aren’t using it to its full potential. Excuses range from confusion and intimidation to ignorance regarding whether it’s needed at all. Is the Facebook pixel needed? Heck yeah, it is. For every reason imaginable. Without the Facebook pixel, you’re limiting…

    Jon Loomer/ Jon Loomer Digitalin Social- 26 readers -
Get the top posts daily into your mailbox!
Topics
See more
Cost Per Action Engagement On Facebook Custom Audiences Evergreen Facebook Campaign Facebook Facebook 20 Percent Rule Facebook Ad Behaviors Facebook Ad Bidding Facebook Ad Collections Facebook Ad Conversion Attribution Facebook Ad Engagement Facebook Ad Interests Facebook Ad Optimization Facebook Ad Reports Facebook Ad Split Testing Facebook Ads Conversion Facebook Ads Experiment Facebook Ads Manager Facebook Ads Negative Feedback Facebook Ads Optimization Facebook Ads Positive Feedback Facebook Ads Relevance Score Facebook Ads Reports Facebook Advertising Facebook Advertising Guidelines Facebook Audience Insights Facebook Audience Overlap Facebook Automated Rules Facebook Bidding Facebook Business Manager Facebook Canvas Facebook Canvas Custom Audiences Facebook Conversion Tracking Facebook Core Audiences Facebook Cpc Facebook Cpm Facebook Ctr Facebook Custom Audiences Facebook Custom Conversions Facebook Daily Unique Reach Facebook Delivery Insights Facebook Detailed Targeting Facebook Dynamic Ads Facebook Email Custom Audiences Facebook Engagement Custom Audiences Facebook Fbx Facebook Frequency Capping Facebook Insights Facebook Instant Articles Facebook Interest Targeting Facebook Interests Facebook Lead Ads Facebook Lead Ads Conditional Answers Facebook Lead Ads Custom Audiences Facebook Link Sharing Custom Audiences Facebook Location Targeting Facebook Lookalike Audiences Facebook Marketing Editorial Facebook Marketing Guide Facebook Marketing News And Information Facebook Marketing Research Facebook Marketing Tutorials Facebook Messenger Facebook Messenger Destination Ads Facebook Multi Product Ads Facebook Ocpm Facebook Optimized Cpm Facebook Organic Post Interest Targeting Facebook Organic Reach Facebook Page Custom Audiences Facebook Partner Categories Facebook Passion Pages Facebook Pixel Facebook Power Editor Facebook Product Ads Facebook Reach And Frequency Facebook Reach Objective Facebook Saved Audiences Facebook Standard Events Facebook Value Based Lookalike Audiences Facebook Video Views Custom Audiences Facebook Website Conversions Facebook Website Custom Audiences Fbx Frequency Reach Objective Gary Vaynerchuk Google Google Analytics Guest Post Instagram Stories Linkedin Mashable Mobile App Pinterest Seth Godin Twitter Twitter Ads Url Webinar Website Custom Audiences Woocommerce