Facebook Ads How To

    • How to Create Facebook Ads for Instagram Stories

      Facebook advertisers now have the ability to create ads that reach users within Instagram Stories. Here’s what you need to know… Instagram, as you know, is owned by Facebook. Instagram Stories are collections of images and videos that users create, similar to SnapChat Stories. If you are old (hey, settle down — I’m old, too), just know that this is all the rage and something t ...

      Jon Loomer/ Jon Loomer Digitalin Social How To's- 15 readers -
    • 6 Ways to Add the Facebook Pixel to Your Website

      You hopefully know by now that the Facebook pixel is important — it’s really freaking important. It’s the Facebook pixel that allows you to create powerful audiences for ad targeting, run dynamic ads, track conversions, and optimize for conversions. Many marketers remain slow to add the pixel — or add it correctly. The most common reason why is intimidation.

      Jon Loomer/ Jon Loomer Digitalin Social- 18 readers -
    • How to Share a Facebook Advertising Audience or Pixel

      If you are a consultant, work for an agency or ever need to advertise for others — or are a company working with someone who manages your Facebook ads — you may run into the need for sharing a Facebook advertising audience or pixel. As we move forward, we’ll look at this from the perspective of the consultant, agency or entity that needs access to the pixel or audience.

      Jon Loomer/ Jon Loomer Digitalin Social How To's- 14 readers -
  • 6 Ways I Use Facebook Ad Targeting

    … Facebook ad targeting is one of the primary reasons why ads fail or succeed. You could have the perectly crafted ad, but you shouldn’t expect it to work if it’s targeting the wrong people. While I could go on and on about the verious ways that you can target with Facebook ads, I thought it would be more useful to profide specific use cases…

    Jon Loomer/ Jon Loomer Digitalin Social- 14 readers -
  • 7 Keys to Facebook Advertising Success

    … that lead to success (and failure) of facebook ads. Why Your Ads Aren’t Working Facebook ads are incredibly powerful, but they aren’t magic. Many advertisers have unrealistic expectations that ads will or should always work — or they should be easy. While Facebook gives us all of the tools we need to be successful, there are several reasons why an ad…

    Jon Loomer/ Jon Loomer Digitalin Social- 16 readers -
  • The Importance of the Facebook Pixel

    … yourself from the most popular targeting options. You aren’t able to accurately track conversions (how in the world do you without the pixel?). You can’t optimize for conversions. You can’t do any of the fun stuff. You know… the fun stuff that leads to measurable results? If you’re not familiar with the Facebook pixel, it’s a snippet of code…

    Jon Loomer/ Jon Loomer Digitalin Social- 15 readers -
  • Example: Facebook Ad Targeting and Results

    … sound like last minute, I’ll undoubtedly need to shut off registration soon. Why? It’s going to fill up. Part of that is because I emailed my list about it. But another reason is the insane number of signups I’m getting via the Facebook campaigns. I created two campaigns: Keys to Success Webinar – Lead Generation (using Lead Ads) Keys…

    Jon Loomer/ Jon Loomer Digitalin Social- 19 readers -
  • Facebook Automated Rules: Automate Ad Maintenance

    … During the past year, Facebook released Automated Rules to the ads API, meaning that it was available to those managing their ads with a third party tool. It’s a great feature that has now made it’s way to Ads Manager and Power Editor. Let’s take a closer look… What Are Automated Rules? Managing and monitoring Facebook advertising campaigns…

    Jon Loomer/ Jon Loomer Digitalin Social- 31 readers -
  • How to Use the Facebook Ad Split Testing Feature

    …. And it was also difficult to assure that different ads were shown equally. That changes with Facebook’s new split testing feature. Let’s take a closer look… How Split Testing Works Here’s how Facebook’s split testing feature works: 1. Facebook separates your audience randomly to assure that there won’t be overlap. Each ad within the ad set…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 18 readers -
  • The Evolution of Facebook Remarketing

    … as 365 days, providing the greatest potential for volume. Target Those Who Opened a Lead Ad Form Many advertisers have experimented with Lead Ads. Instead of sending users to an off-site landing page, lead ad forms keep users on Facebook with a fast and seamless experience. With Lead Ad Custom Audiences, advertisers can create audiences…

    Jon Loomer/ Jon Loomer Digital- 6 readers -
  • Facebook Reach Objective: Cap Ad Frequency While Maximizing Reach

    …. But let’s take a closer look at what we know… Reach Objective Defined The tip Facebook provides for the Reach objective is simple: Choose this objective if you’d like to show your ad to the largest audience for your budget. That sounds fair enough. But we could already do that before — or at least something similar. Using one of several different…

    Jon Loomer/ Jon Loomer Digitalin Social- 19 readers -
  • Target Those Who Share Links to Facebook From Your Website

    …: Video Engagement Lead Ad Form Engagement Canvas Engagement All great additions. But when I opened Engagement on Facebook Custom Audiences earlier today, there was a fourth option… That’s right, “Link Sharing.” And as described: Create an audience based on people who have shared your content on Facebook. That’s freaking awesome. How…

    Jon Loomer/ Jon Loomer Digitalin Social- 18 readers -
  • How to Create a Messenger Destination Facebook Ad

    … Facebook recently announced several Messenger platform updates, one of which was Messenger Destination for News Feed ads. I’ve already started experimenting with this, and many of those who see my Messenger destination ad have been asking me how I created it. As I type this, Messenger destination is still rolling out, but let’s take a closer…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 31 readers -
  • Facebook Canvas Custom Audiences: How to Create

    … an immersive experience for users without leaving Facebook. Marketers created a Canvas by compiling a story using a combination of components (text, links, carousels, videos, call-to-action buttons and product feeds. Initially for mobile ads only, Canvas can now be created organically from the publisher. Here’s a video I created in February…

    Jon Loomer/ Jon Loomer Digital- 19 readers -
  • How I’m Promoting My Webinar Series with Facebook Ads

    … days. In one case, I let Facebook optimize. In the other, I expand the net a bit by using Daily Unique Reach. Lead Generation Ads for the Webinars On the surface, this is a lot like what we did above with individual webinar ads. However, in this case, I am mentioning the date. That’s because each lead ad form is date specific, so I create…

    Jon Loomer/ Jon Loomer Digital- 16 readers -
  • Create an Audience of People Who Spent the Most Time on Your Website

    … website. Facebook advertisers can now create audiences of people who spent the most time on their website… Click To Tweet How to Create To create a Custom Audience based on time spent on your website, start by creating a Custom Audience within Ads Manager the way you normally would. Select the option for website traffic… Click the drop-down…

    Jon Loomer/ Jon Loomer Digital- 23 readers -
  • Create Facebook Custom Audiences for Lead Ad Form Engagement

    … Video and Lead Ad engagement. And when I checked today, I also see Canvas on the list (though this seems to be premature as the feature is not yet functional for me). The possibilities are endless for Engagement on Facebook Custom Audiences (post likes, comments and shares), but let’s focus on Lead Ads today. How to Create a Lead Ad Custom…

    Jon Loomer/ Jon Loomer Digital- 16 readers -
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