Facebook Ads How To

  • How to Use the Facebook Ad Split Testing Feature

    …. And it was also difficult to assure that different ads were shown equally. That changes with Facebook’s new split testing feature. Let’s take a closer look… How Split Testing Works Here’s how Facebook’s split testing feature works: 1. Facebook separates your audience randomly to assure that there won’t be overlap. Each ad within the ad set…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 10 readers -
  • The Evolution of Facebook Remarketing

    … from those who visited for hours on end. But then Facebook added “Advanced Mode” to Custom Combination targeting… With Advanced Mode, advertisers can create audiences of people who viewed at least 20 pages of their website during the past 180 days… …or completed two registrations… …or made two purchases… …or made a purchase valued…

    Jon Loomer/ Jon Loomer Digital- 5 readers -
  • Facebook Reach Objective: Cap Ad Frequency While Maximizing Reach

    …. But let’s take a closer look at what we know… Reach Objective Defined The tip Facebook provides for the Reach objective is simple: Choose this objective if you’d like to show your ad to the largest audience for your budget. That sounds fair enough. But we could already do that before — or at least something similar. Using one of several different…

    Jon Loomer/ Jon Loomer Digitalin Social- 11 readers -
  • Target Those Who Share Links to Facebook From Your Website

    … Facebook appears to be on the verge of adding a new valuable targeting method for publishers: Target users who have shared articles from your website. I say “appears to be” because I had it for a very short period of time today. I was so excited that I forgot to take more than a single screengrab. Then the feature was taken away from me…

    Jon Loomer/ Jon Loomer Digitalin Social- 11 readers -
  • How to Create a Messenger Destination Facebook Ad

    … Facebook recently announced several Messenger platform updates, one of which was Messenger Destination for News Feed ads. I’ve already started experimenting with this, and many of those who see my Messenger destination ad have been asking me how I created it. As I type this, Messenger destination is still rolling out, but let’s take a closer…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 29 readers -
  • Facebook Canvas Custom Audiences: How to Create

    … an immersive experience for users without leaving Facebook. Marketers created a Canvas by compiling a story using a combination of components (text, links, carousels, videos, call-to-action buttons and product feeds. Initially for mobile ads only, Canvas can now be created organically from the publisher. Here’s a video I created in February…

    Jon Loomer/ Jon Loomer Digital- 16 readers -
  • How I’m Promoting My Webinar Series with Facebook Ads

    … days. In one case, I let Facebook optimize. In the other, I expand the net a bit by using Daily Unique Reach. Lead Generation Ads for the Webinars On the surface, this is a lot like what we did above with individual webinar ads. However, in this case, I am mentioning the date. That’s because each lead ad form is date specific, so I create…

    Jon Loomer/ Jon Loomer Digital- 15 readers -
  • Create an Audience of People Who Spent the Most Time on Your Website

    … website. Facebook advertisers can now create audiences of people who spent the most time on their website… Click To Tweet How to Create To create a Custom Audience based on time spent on your website, start by creating a Custom Audience within Ads Manager the way you normally would. Select the option for website traffic… Click the drop-down…

    Jon Loomer/ Jon Loomer Digital- 17 readers -
  • Create Facebook Custom Audiences for Lead Ad Form Engagement

    … Video and Lead Ad engagement. And when I checked today, I also see Canvas on the list (though this seems to be premature as the feature is not yet functional for me). The possibilities are endless for Engagement on Facebook Custom Audiences (post likes, comments and shares), but let’s focus on Lead Ads today. How to Create a Lead Ad Custom…

    Jon Loomer/ Jon Loomer Digital- 14 readers -
  • It’s Official: Facebook Text Rule in Ad Images is Changing

    …, Facebook has enforced a rule to limit the amount of text in ads. If an ad image consisted of more than 20-percent text, the ad would be rejected. This was enforced by Facebook and managed by advertisers using a grid tool. If an image is broken up into a 5×5 grid, it could not have text in more than five of those squares. Of course, this was a simplistic…

    Jon Loomer/ Jon Loomer Digital- 34 readers -
  • How to Create a Facebook Ads Funnel: 2 Strategies

    … campaign, sending that person through a series of ads made for their level. I essentially give these people a drip campaign of Facebook ads: “Welcome to my experiment” video Facebook ads quiz for your level Video highlighting how others did on the quiz Video lessons for your level Along the way, they will be invited to a free webinar created…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 19 readers -
  • Facebook 20-Percent Text Rule: Is It Changing?

    … I can’t even tell you the number of times I’ve been tweeted, emailed or messaged about the supposed obliteration of the Facebook 20-percent text rule in ad images during the past week. People hate that rule, and some were stumbling on evidence that it was no more. Here’s an example of a tweet: I think Facebook have dropped the 20% Text Rule…

    Jon Loomer/ Jon Loomer Digitalin Social- 29 readers -
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