Facebook Ads How To

    • The Evolution of Facebook Remarketing

      I thought about naming this post something like, “Why Facebook Advertisers Don’t Need a Website Anymore,” but that takes what I’m about to say too far. A website is still required. But suddenly, those without an active website are more likely to find success with Facebook remarketing than ever before. I know. For those familiar with my strategies, this seems asinine. Blasphemous.

      Jon Loomer/ Jon Loomer Digital- 4 readers -
  • Facebook Reach Objective: Cap Ad Frequency While Maximizing Reach

    …. But let’s take a closer look at what we know… Reach Objective Defined The tip Facebook provides for the Reach objective is simple: Choose this objective if you’d like to show your ad to the largest audience for your budget. That sounds fair enough. But we could already do that before — or at least something similar. Using one of several different…

    Jon Loomer/ Jon Loomer Digitalin Social- 10 readers -
  • Target Those Who Share Links to Facebook From Your Website

    … Facebook appears to be on the verge of adding a new valuable targeting method for publishers: Target users who have shared articles from your website. I say “appears to be” because I had it for a very short period of time today. I was so excited that I forgot to take more than a single screengrab. Then the feature was taken away from me…

    Jon Loomer/ Jon Loomer Digitalin Social- 9 readers -
  • How to Create a Messenger Destination Facebook Ad

    … Facebook recently announced several Messenger platform updates, one of which was Messenger Destination for News Feed ads. I’ve already started experimenting with this, and many of those who see my Messenger destination ad have been asking me how I created it. As I type this, Messenger destination is still rolling out, but let’s take a closer…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 25 readers -
  • Facebook Canvas Custom Audiences: How to Create

    … Facebook quietly rolled out a big update for brands utilizing Canvas: The ability to create audiences of people who have engaged with that content. Let’s take a closer look at Facebook Canvas and the importance of Facebook Canvas Custom Audiences. What is Facebook Canvas? Earlier this year, Facebook unveiled Canvas, a way for brands to create…

    Jon Loomer/ Jon Loomer Digital- 12 readers -
  • How I’m Promoting My Webinar Series with Facebook Ads

    …, so it’s by no means a finished process. While I’ll continue to find ways to optimize, it may provide some inspiration for your own promotions. Let’s take a closer look… Carousel Ads Promoting Recent Content Facebook carousel ads can now include up to 10 images or videos. I’m able to take advantage of that for the purpose of promoting recent blog…

    Jon Loomer/ Jon Loomer Digital- 14 readers -
  • Create an Audience of People Who Spent the Most Time on Your Website

    … website. Facebook advertisers can now create audiences of people who spent the most time on their website… Click To Tweet How to Create To create a Custom Audience based on time spent on your website, start by creating a Custom Audience within Ads Manager the way you normally would. Select the option for website traffic… Click the drop-down…

    Jon Loomer/ Jon Loomer Digital- 15 readers -
  • Create Facebook Custom Audiences for Lead Ad Form Engagement

    … Nearly a year ago, Facebook first started testing Lead Ads, a way for advertisers to collect leads without sending users to an external website. This ad unit significantly improved the user experience by eliminating load times and pre-filling registration data from the user’s profile. By keeping people on Facebook, though, it created some…

    Jon Loomer/ Jon Loomer Digital- 11 readers -
  • It’s Official: Facebook Text Rule in Ad Images is Changing

    … nonetheless. Why Facebook is Changing the Text in Ad Images Rule The test that started in April will be rolled out to all advertisers. I reached out to Facebook, and here is the statement I received from Afsheen Ali, Product Marketing Manager at Facebook, regarding why the change is being made and how it will impact advertisers: Our research has shown…

    Jon Loomer/ Jon Loomer Digital- 29 readers -
  • How to Create a Facebook Ads Funnel: 2 Strategies

    … The majority of marketer complaints regarding Facebook ad performance can be traced back to a lack of creativity. Far too often, campaigns are created as if they apply to all within the target audience when in reality there are layers of shades of gray. Not everyone in your audience knows you. Not everyone who knows you fits your target profile…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 17 readers -
  • Facebook 20-Percent Text Rule: Is It Changing?

    … a little bit too worked up about this rule. So I figured their hatred for it simply clouded their judgment (or eyesight). But I kept getting these messages. And there was one common thread among most of those messaging me: They were from the UK. So I did some research. Let’s dive in… Has Facebook killed the 20% text in images rule for ads…

    Jon Loomer/ Jon Loomer Digitalin Social- 25 readers -
  • Facebook Ad Engagement: The Problem With “Too Much”

    … Is it possible to get “too much” Facebook ad engagement? I started asking that when ads that got great engagement received a high percentage of organic distribution. I know, the question sounds ridiculous. Especially since Facebook marketers are notorious for complaining about their lack of organic reach on posts that weren’t ads. But we never…

    Jon Loomer/ Jon Loomer Digitalin Social- 13 readers -
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