Facebook Ads How To

    • How to Create a Facebook Ad Collection

      Facebook quietly unveiled a new ad unit that is sure to make e-commerce brands happy: Collection. The ad unit itself looks amazing, and it’s great for engagement. Setting it up isn’t necessarily easy, however. Let’s jump into everything you need to know about the Facebook ad collection… What is a Collection? A collection is a new Facebook ad format for mobile devices only t ...

      Jon Loomer/ Jon Loomer Digitalin Social How To's- 21 readers -
    • How to Create Call-to-Action Units for Facebook Instant Articles

      Let’s be honest: Facebook makes a ton of freaking updates. Some are more exciting than others. My excitement level is high for the launch of call-to-action units for Facebook Instant Articles. If you aren’t familiar with Instant Articles, they provide a Facebook-hosted, instant loading option for users viewing on mobile. This is great for users, who don’t need to wait for the website to load.

      Jon Loomer/ Jon Loomer Digitalin Social How To's- 11 readers -
    • Facebook for WooCommerce: Pixel and Dynamic Ads Integration

      Advertisers can do some amazing things with Facebook ads, largely thanks to the Facebook pixel. The problem for many e-commerce brands, however, is that utilizing the “good stuff” has required some technical dirty work that often confuses and intimidates those without technical resources. Thanks to a new integration with WooCommerce that started rolling out on Tuesday, this su ...

      Jon Loomer/ Jon Loomer Digitalin Social- 17 readers -
  • How to Create a Basic Evergreen Facebook Ad Campaign

    … funnel, as discussed in my original post. Instead of one ad, it could be a series of several ads. In that case, you’ll need to creatively use durations to make this work. Go back to my original post for details! Your Turn Create your own evergreen campaign. What were your trigger and final objective? How is it performing? Let me know in the comments below! The post How to Create a Basic Evergreen Facebook Ad Campaign appeared first on Jon Loomer Digital. …

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 13 readers -
  • 6 Ways I Use Facebook Ad Targeting

    … Facebook ad targeting is one of the primary reasons why ads fail or succeed. You could have the perectly crafted ad, but you shouldn’t expect it to work if it’s targeting the wrong people. While I could go on and on about the verious ways that you can target with Facebook ads, I thought it would be more useful to profide specific use cases…

    Jon Loomer/ Jon Loomer Digitalin Social- 20 readers -
  • How to Share a Facebook Advertising Audience or Pixel

    … If you are a consultant, work for an agency or ever need to advertise for others — or are a company working with someone who manages your Facebook ads — you may run into the need for sharing a Facebook advertising audience or pixel. As we move forward, we’ll look at this from the perspective of the consultant, agency or entity that needs access…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 20 readers -
  • How to Create Facebook Ads for Instagram Stories

    …(s) that you want to access this Instagram account… Now you should be good to go! How to Create Facebook Ads for Instagram Stories Within either Power Editor or Ads Manager, create a campaign using the Reach objective. On the ad set level under placement, you may now see a message about creating ads for Instagram Stories… You’ll want to edit…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 20 readers -
  • 6 Ways to Add the Facebook Pixel to Your Website

    … You hopefully know by now that the Facebook pixel is important — it’s really freaking important. It’s the Facebook pixel that allows you to create powerful audiences for ad targeting, run dynamic ads, track conversions, and optimize for conversions. Many marketers remain slow to add the pixel — or add it correctly. The most common reason why…

    Jon Loomer/ Jon Loomer Digitalin Social- 21 readers -
  • 7 Keys to Facebook Advertising Success

    … that lead to success (and failure) of facebook ads. Why Your Ads Aren’t Working Facebook ads are incredibly powerful, but they aren’t magic. Many advertisers have unrealistic expectations that ads will or should always work — or they should be easy. While Facebook gives us all of the tools we need to be successful, there are several reasons why an ad…

    Jon Loomer/ Jon Loomer Digitalin Social- 20 readers -
  • The Importance of the Facebook Pixel

    … yourself from the most popular targeting options. You aren’t able to accurately track conversions (how in the world do you without the pixel?). You can’t optimize for conversions. You can’t do any of the fun stuff. You know… the fun stuff that leads to measurable results? If you’re not familiar with the Facebook pixel, it’s a snippet of code…

    Jon Loomer/ Jon Loomer Digitalin Social- 19 readers -
  • Example: Facebook Ad Targeting and Results

    … sound like last minute, I’ll undoubtedly need to shut off registration soon. Why? It’s going to fill up. Part of that is because I emailed my list about it. But another reason is the insane number of signups I’m getting via the Facebook campaigns. I created two campaigns: Keys to Success Webinar – Lead Generation (using Lead Ads) Keys…

    Jon Loomer/ Jon Loomer Digitalin Social- 23 readers -
  • Facebook Automated Rules: Automate Ad Maintenance

    … During the past year, Facebook released Automated Rules to the ads API, meaning that it was available to those managing their ads with a third party tool. It’s a great feature that has now made it’s way to Ads Manager and Power Editor. Let’s take a closer look… What Are Automated Rules? Managing and monitoring Facebook advertising campaigns…

    Jon Loomer/ Jon Loomer Digitalin Social- 35 readers -
  • How to Use the Facebook Ad Split Testing Feature

    …. And it was also difficult to assure that different ads were shown equally. That changes with Facebook’s new split testing feature. Let’s take a closer look… How Split Testing Works Here’s how Facebook’s split testing feature works: 1. Facebook separates your audience randomly to assure that there won’t be overlap. Each ad within the ad set…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 20 readers -
  • The Evolution of Facebook Remarketing

    … that will give these advertisers some excellent alternatives. Let’s take a closer look at what remarketing is, why it’s important and how the definition of remarketing is evolving. What Is Remarketing? Remarketing has historically meant targeting those who visited a website you own with an ad — in this case, a Facebook ad. Advertisers are able…

    Jon Loomer/ Jon Loomer Digital- 8 readers -
  • Facebook Reach Objective: Cap Ad Frequency While Maximizing Reach

    … objectives, you could optimize for impressions within the ad set. Facebook would then “deliver your ads to people as many times as possible.” Okay, so there’s a slight difference there. If you take that definition literally, Facebook is focused more on volume of impressions than the number of people reached. On one hand it’s controlled…

    Jon Loomer/ Jon Loomer Digitalin Social- 20 readers -
  • Target Those Who Share Links to Facebook From Your Website

    …: Video Engagement Lead Ad Form Engagement Canvas Engagement All great additions. But when I opened Engagement on Facebook Custom Audiences earlier today, there was a fourth option… That’s right, “Link Sharing.” And as described: Create an audience based on people who have shared your content on Facebook. That’s freaking awesome. How…

    Jon Loomer/ Jon Loomer Digitalin Social- 18 readers -
  • How to Create a Messenger Destination Facebook Ad

    … Facebook recently announced several Messenger platform updates, one of which was Messenger Destination for News Feed ads. I’ve already started experimenting with this, and many of those who see my Messenger destination ad have been asking me how I created it. As I type this, Messenger destination is still rolling out, but let’s take a closer…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 33 readers -
  • Facebook Canvas Custom Audiences: How to Create

    … an immersive experience for users without leaving Facebook. Marketers created a Canvas by compiling a story using a combination of components (text, links, carousels, videos, call-to-action buttons and product feeds. Initially for mobile ads only, Canvas can now be created organically from the publisher. Here’s a video I created in February…

    Jon Loomer/ Jon Loomer Digital- 21 readers -
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