Facebook Ads How To

    • How to Create a Messenger Destination Facebook Ad

      Facebook recently announced several Messenger platform updates, one of which was Messenger Destination for News Feed ads. I’ve already started experimenting with this, and many of those who see my Messenger destination ad have been asking me how I created it. As I type this, Messenger destination is still rolling out, but let’s take a closer look at what it is and how it works ...

      Jon Loomer/ Jon Loomer Digitalin Social How To's- 17 readers -
    • Target Those Who Share Links to Facebook From Your Website

      Facebook appears to be on the verge of adding a new valuable targeting method for publishers: Target users who have shared articles from your website. I say “appears to be” because I had it for a very short period of time today. I was so excited that I forgot to take more than a single screengrab. Then the feature was taken away from me.

      Jon Loomer/ Jon Loomer Digitalin Social- 9 readers -
  • Facebook Canvas Custom Audiences: How to Create

    … Facebook quietly rolled out a big update for brands utilizing Canvas: The ability to create audiences of people who have engaged with that content. Let’s take a closer look at Facebook Canvas and the importance of Facebook Canvas Custom Audiences. What is Facebook Canvas? Earlier this year, Facebook unveiled Canvas, a way for brands to create…

    Jon Loomer/ Jon Loomer Digital- 6 readers -
  • How I’m Promoting My Webinar Series with Facebook Ads

    …, so it’s by no means a finished process. While I’ll continue to find ways to optimize, it may provide some inspiration for your own promotions. Let’s take a closer look… Carousel Ads Promoting Recent Content Facebook carousel ads can now include up to 10 images or videos. I’m able to take advantage of that for the purpose of promoting recent blog…

    Jon Loomer/ Jon Loomer Digital- 7 readers -
  • Create an Audience of People Who Spent the Most Time on Your Website

    … Back in May, Facebook made updates to Website Custom Audiences that gave advertisers more targeting power based on quality of website visit. That launch allowed advertisers to create audiences based on frequency of actions taken. In the example above, an audience is being generated of people who have visited JonLoomer.com at least 20 times…

    Jon Loomer/ Jon Loomer Digital- 8 readers -
  • Create Facebook Custom Audiences for Lead Ad Form Engagement

    … Nearly a year ago, Facebook first started testing Lead Ads, a way for advertisers to collect leads without sending users to an external website. This ad unit significantly improved the user experience by eliminating load times and pre-filling registration data from the user’s profile. By keeping people on Facebook, though, it created some…

    Jon Loomer/ Jon Loomer Digital- 7 readers -
  • It’s Official: Facebook Text Rule in Ad Images is Changing

    … Back in April, I wrote about a test that Facebook was running that would change the text rule in ad images. For advertisers who have struggled with Facebook’s 20% rule, there will be premature celebrations. While the 20% rule will no longer get your ad rejected, very little actually changes. The Old 20-Percent Rule For a few years now…

    Jon Loomer/ Jon Loomer Digital- 24 readers -
  • How to Create a Facebook Ads Funnel: 2 Strategies

    … The majority of marketer complaints regarding Facebook ad performance can be traced back to a lack of creativity. Far too often, campaigns are created as if they apply to all within the target audience when in reality there are layers of shades of gray. Not everyone in your audience knows you. Not everyone who knows you fits your target profile…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 16 readers -
  • Facebook 20-Percent Text Rule: Is It Changing?

    … a little bit too worked up about this rule. So I figured their hatred for it simply clouded their judgment (or eyesight). But I kept getting these messages. And there was one common thread among most of those messaging me: They were from the UK. So I did some research. Let’s dive in… Has Facebook killed the 20% text in images rule for ads…

    Jon Loomer/ Jon Loomer Digitalin Social- 21 readers -
  • Facebook Ad Engagement: The Problem With “Too Much”

    … Is it possible to get “too much” Facebook ad engagement? I started asking that when ads that got great engagement received a high percentage of organic distribution. I know, the question sounds ridiculous. Especially since Facebook marketers are notorious for complaining about their lack of organic reach on posts that weren’t ads. But we never…

    Jon Loomer/ Jon Loomer Digitalin Social- 12 readers -
  • Engagement on Facebook Custom Audiences: Do You Have This?

    … it could mean later… 1. What Engagement on Facebook Custom Audiences Are Go to “Audiences” within either Ads Manager or Power Editor. If you’re like me, you now have four options, as shown above. Let’s look at it again… Click that fourth option… First of all, let’s be very clear: At this point, it would appear that you could create a Custom…

    Jon Loomer/ Jon Loomer Digitalin Social- 17 readers -
  • Facebook Canvas: How to Create an Immersive Facebook Ads Experience

    … the 1200×628 image size (1.91:1 aspect ratio) that is required for the typical link ad. My Canvas I created a canvas that acts as a tutorial on some of the basics of creating one. It includes images, videos, text boxes and carousels that assemble all of the basic guidelines that I’ve discussed here. Maybe you’ll see it on Facebook? Your Turn Have you started experimenting with canvas yet? What types of things are you thinking about doing? Let me know in the comments below! …

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 27 readers -
  • 4 Examples of an Evergreen Facebook Campaign Trigger

    … A little more than three weeks ago, I published a blog post about how to create an evergreen Facebook ad campaign. It was so popular that I’ll be hosting a 90-minute virtual workshop on the topic this Wednesday for Power Hitters Club Members. [NOTE: If you aren’t yet a member of the Power Hitters Club, you can join in order to get access…

    Jon Loomer/ Jon Loomer Digitalin Social- 15 readers -
Get the top posts daily into your mailbox!
See more
Cost Per Action Engagement On Facebook Custom Audiences Evergreen Facebook Campaign Facebook Facebook 20 Percent Rule Facebook Ad Behaviors Facebook Ad Bidding Facebook Ad Engagement Facebook Ad Interests Facebook Ad Reports Facebook Ads Conversion Facebook Ads Experiment Facebook Ads Manager Facebook Ads Negative Feedback Facebook Ads Optimization Facebook Ads Positive Feedback Facebook Ads Relevance Score Facebook Ads Reports Facebook Advertising Facebook Advertising Guidelines Facebook Audience Insights Facebook Audience Overlap Facebook Bidding Facebook Business Manager Facebook Canvas Facebook Canvas Custom Audiences Facebook Conversion Tracking Facebook Core Audiences Facebook Cpc Facebook Cpm Facebook Ctr Facebook Custom Audiences Facebook Custom Conversions Facebook Daily Unique Reach Facebook Detailed Targeting Facebook Email Custom Audiences Facebook Engagement Custom Audiences Facebook Fbx Facebook Insights Facebook Interest Targeting Facebook Interests Facebook Lead Ads Facebook Link Sharing Custom Audiences Facebook Location Targeting Facebook Lookalike Audiences Facebook Marketing Editorial Facebook Marketing Guide Facebook Marketing News And Information Facebook Marketing Research Facebook Marketing Tutorials Facebook Messenger Facebook Messenger Destination Ads Facebook Multi Product Ads Facebook Ocpm Facebook Optimized Cpm Facebook Organic Post Interest Targeting Facebook Organic Reach Facebook Partner Categories Facebook Passion Pages Facebook Pixel Facebook Power Editor Facebook Product Ads Facebook Saved Audiences Facebook Standard Events Facebook Video Views Custom Audiences Facebook Website Custom Audiences Fbx Gary Vaynerchuk Google Google Analytics Guest Post Linkedin Mashable Mobile App Pinterest Seth Godin Twitter Twitter Ads Url Webinar