Facebook Ads How To

  • Facebook Ads Feature: Customize Creative Assets by Placement

    … Facebook is rolling out the ability for advertisers to customize creative assets by placement. If you have this feature, you may now see this message when setting placement at the ad set level… Let’s take a closer look at why this was needed and how to use it. Why Do We Need This? When running a Facebook ad campaign, you can choose to have…

    Jon Loomer/ Jon Loomer Digital- 13 readers -
  • Facebook Analytics Funnels: Value of Reactions and Page Actions

    … Did you know that you can use Facebook Analytics Funnels to help uncover the value of an action on Facebook? You can, and it’s pretty amazing. You probably noticed that I’m on a big Facebook Analytics kick lately. Andrew wrote about 3 Benefits of Facebook Analytics a couple of weeks ago, and I wrote about Facebook Analytics, the Pixel…

    Jon Loomer/ Jon Loomer Digitalin Social- 8 readers -
  • Facebook Analytics, the Pixel, and Events

    … Facebook Analytics is a terrific tool that not enough marketers are using. Andrew Foxwell documented a few of the benefits recently. But, how do you get the most out of it? In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Ultimately, I’ll…

    Jon Loomer/ Jon Loomer Digitalin Social- 19 readers -
  • 3 Benefits of Facebook Analytics

    … on December 5 and 7 for our upcoming master class on Facebook Analytics! 1. Visualizing Your Entire Funnel Up until this point, visualizing your entire sales funnel on Facebook had been incredibly difficult. Jon’s experiment successfully proved how you can use Facebook ads to bring people creatively through your sales funnel. However, you lacked some…

    Jon Loomer Digitalin Social- 12 readers -
  • New Feature: Facebook Creative Split Testing

    … Creative split testing of Facebook ads just became a whole lot easier with the update of Facebook’s built-in split testing feature. Don’t confuse this update with the dynamic creative feature (which is also amazing). Facebook creative split testing is a great way to run tests to determine your best performing ad without audience overlap. Let’s…

    Jon Loomer/ Jon Loomer Digital- 6 readers -
  • Facebook Ads Dynamic Language Optimization

    … image, headline, text, link description, and call-to-action button for each ad. But with Dynamic Language Optimization, you could theoretically use one ad set and one ad with up to six language variations. Facebook then automatically optimizes to show the right language variation of the ad to the right people. There are two primary examples of when…

    Jon Loomer/ Jon Loomer Digitalin Social- 10 readers -
  • Facebook Messenger Customer Chat Plugin: Closed Beta

    … I’ve received countless questions during the past week about the nifty little Messenger widget that hovers on the right side of my website. That’s the Facebook Messenger Customer Chat Plugin, and I am lucky enough to be part of the closed beta. What is the Facebook Messenger Customer Chat Plugin? The Facebook Messenger Customer Chat Plugin…

    Jon Loomer/ Jon Loomer Digitalin Social- 8 readers -
  • Facebook Campaign Goals: What You Need to Know

    You might have noticed an update while creating your ads recently: Facebook Campaign Goals. Let’s take a closer look at what Facebook Campaign Goals are and how you might use them… The Purpose of Facebook Campaign Goals When viewing the performance of your campaign, ad set, or ad, Facebook generates a Results column… By default, this has been the metric you optimize for at the ad set level.

    Jon Loomer/ Jon Loomer Digital- 7 readers -
  • Facebook Explore Feed: The Launch, the Test, and What Might Be

    … and how it may impact you… Facebook Explore Feed: The Launch Earlier this month, Facebook completed the launch of the Explore Feed. Previously only on mobile devices, Explore Feed now appears within the left menu from desktop as well… The feed itself is an attempt by Facebook to help users discover content that isn’t in their main feed from…

    Jon Loomer/ Jon Loomer Digitalin Social- 12 readers -
  • Facebook Website Custom Audiences Based on Pixel Events

    … One of the many benefits of the Facebook pixel is that you can track and later retarget those who perform specific actions on your website. You can segment your audience in very specific ways based on page views, registrations, purchases, searches, and more. Let’s take a closer look at how and why you should create these audiences. First, I’ll…

    Jon Loomer/ Jon Loomer Digitalin Social- 11 readers -
  • Facebook Lead Ads Form: Customize Thank You Screen

    … Facebook Lead Ads were launched more than two years ago, and they’ve been an important tool in my advertising toolbox. However, there’s been one minor annoyance with these ads: The thank you screen. That annoyance is no more. Let’s take a look at what has changed… The Old Thank You Screen First, here’s a quick refresher of how Facebook Lead…

    Jon Loomer/ Jon Loomer Digital- 11 readers -
  • Dynamic Creative for Facebook Ads

    … Assembling the perfect, most effective combination of creative for Facebook ads is a time-consuming process for advertisers. Thanks to Dynamic Creative, that process just got a whole lot easier. Which image works best? Should you use short or long text? How about your headline? Does the CTA button matter? We, as advertisers, struggle with these…

    Jon Loomer/ Jon Loomer Digitalin Social- 10 readers -
  • Short Facebook Videos: An Experiment

    … If you’ve been following my Facebook page or content lately, you know that I’ve been experimenting with something very different for me: Short Facebook videos. Let’s take a closer look at what I’ve been doing, why, and my developing strategy using short Facebook videos. Background: I Hate Videos Let’s be clear: I get it. Video is powerful. I…

    Jon Loomer/ Jon Loomer Digitalin Social- 12 readers -
  • Facebook Ads: How to Create Offline Event Custom Audiences

    … Late last year, Facebook added the ability for brick and mortar businesses to track the offline impact of their Facebook ads with Offline Event Sets. Now advertisers can target these customers through Offline Event Custom Audiences. Let’s take a closer look at Offline Event Sets and how advertisers can create audiences to target these customers…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 18 readers -
  • Facebook Ads Manager and Power Editor Combine Into One Tool

    … Facebook announced today that Power Editor and Ads Manager will be combining into one tool. Deep breaths… For those who have used Power Editor religiously for the past several years due to added features not available in Ads Manager, don’t worry. It sounds as though no functionality will be lost. For those who have used Ads Manager because…

    Jon Loomer/ Jon Loomer Digitalin Social- 13 readers -
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