Facebook Ads How To

    • Facebook Ad Conversion Attribution: What You Need to Know

      Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Which ad gets credit? This post will provide necessary clarification. Ready? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel.

      Jon Loomer/ Jon Loomer Digitalin Social How To's- 15 readers -
    • How to Create Conditional Answers for Facebook Lead Ad Forms

      Facebook lead ads are a great way for marketers to collect email addresses without sending users to an external website. This is now enhanced with conditional answers for Facebook lead ad forms. When creating Facebook lead ad forms, you can ask for generic information that can be pulled from a user profile (first name, last name, email address, etc.)… … or you can ask custom questions.

      Jon Loomer/ Jon Loomer Digitalin Social How To's- 11 readers -
  • How to Use Facebook Delivery Insights

    … Facebook Delivery Insights is a new tool that allows advertisers additional perspectives into the performance of their ads. Up until now, advertisers have been given dozens of performance metrics to evaluate results. However, it’s not always easy to determine the cause of a drop in performance or know exactly how to react. Facebook Delivery…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 15 readers -
  • Facebook for WooCommerce: Pixel and Dynamic Ads Integration

    … Advertisers can do some amazing things with Facebook ads, largely thanks to the Facebook pixel. The problem for many e-commerce brands, however, is that utilizing the “good stuff” has required some technical dirty work that often confuses and intimidates those without technical resources. Thanks to a new integration with WooCommerce that started…

    Jon Loomer/ Jon Loomer Digitalin Social- 19 readers -
  • How to Create a Facebook Ad Collection

    …. That’s it! The Rollout Like every other new Facebook feature, these things tend to roll out slowly. It began rolling out on March 23, though it’s unclear if that rollout is complete — and if not, when it will be complete. How You Might Use Collection If you are an e-commerce brand (or managing ads for an e-commerce brand), this is perfect…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 23 readers -
  • How to Create a Basic Evergreen Facebook Ad Campaign

    … One of the primary struggles Facebook advertisers face is ad fatigue. They’ll run a campaign that works great for a while, but then it suddenly stops working. The evergreen Facebook ad campaign is a technique that can help. I first wrote about this process more than a year ago. It has been a significant source of questions since, and I thought…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 14 readers -
  • 6 Ways I Use Facebook Ad Targeting

    … is those who registered for the free webinar. So what are the ways we’re going to do this? Website Custom Audience (180 Days): One way to use Website Custom Audiences is to create an audience of the people who were redirected to a thank you page following a registration. Facebook Lead Ad Registration (90 Days): I also used Facebook lead ads…

    Jon Loomer/ Jon Loomer Digitalin Social- 22 readers -
  • How to Share a Facebook Advertising Audience or Pixel

    … If you are a consultant, work for an agency or ever need to advertise for others — or are a company working with someone who manages your Facebook ads — you may run into the need for sharing a Facebook advertising audience or pixel. As we move forward, we’ll look at this from the perspective of the consultant, agency or entity that needs access…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 21 readers -
  • How to Create Facebook Ads for Instagram Stories

    … Facebook advertisers now have the ability to create ads that reach users within Instagram Stories. Here’s what you need to know… Instagram, as you know, is owned by Facebook. Instagram Stories are collections of images and videos that users create, similar to SnapChat Stories. If you are old (hey, settle down — I’m old, too), just know…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 23 readers -
  • 6 Ways to Add the Facebook Pixel to Your Website

    … You hopefully know by now that the Facebook pixel is important — it’s really freaking important. It’s the Facebook pixel that allows you to create powerful audiences for ad targeting, run dynamic ads, track conversions, and optimize for conversions. Many marketers remain slow to add the pixel — or add it correctly. The most common reason why…

    Jon Loomer/ Jon Loomer Digitalin Social- 25 readers -
  • 7 Keys to Facebook Advertising Success

    … that lead to success (and failure) of facebook ads. Why Your Ads Aren’t Working Facebook ads are incredibly powerful, but they aren’t magic. Many advertisers have unrealistic expectations that ads will or should always work — or they should be easy. While Facebook gives us all of the tools we need to be successful, there are several reasons why an ad…

    Jon Loomer/ Jon Loomer Digitalin Social- 22 readers -
  • The Importance of the Facebook Pixel

    … I still hear from Facebook advertisers who aren’t currently using the Facebook pixel — or aren’t using it to its full potential. Excuses range from confusion and intimidation to ignorance regarding whether it’s needed at all. Is the Facebook pixel needed? Heck yeah, it is. For every reason imaginable. Without the Facebook pixel, you’re limiting…

    Jon Loomer/ Jon Loomer Digitalin Social- 22 readers -
  • Example: Facebook Ad Targeting and Results

    … sound like last minute, I’ll undoubtedly need to shut off registration soon. Why? It’s going to fill up. Part of that is because I emailed my list about it. But another reason is the insane number of signups I’m getting via the Facebook campaigns. I created two campaigns: Keys to Success Webinar – Lead Generation (using Lead Ads) Keys…

    Jon Loomer/ Jon Loomer Digitalin Social- 26 readers -
  • Facebook Automated Rules: Automate Ad Maintenance

    … During the past year, Facebook released Automated Rules to the ads API, meaning that it was available to those managing their ads with a third party tool. It’s a great feature that has now made it’s way to Ads Manager and Power Editor. Let’s take a closer look… What Are Automated Rules? Managing and monitoring Facebook advertising campaigns…

    Jon Loomer/ Jon Loomer Digitalin Social- 38 readers -
  • How to Use the Facebook Ad Split Testing Feature

    …. And it was also difficult to assure that different ads were shown equally. That changes with Facebook’s new split testing feature. Let’s take a closer look… How Split Testing Works Here’s how Facebook’s split testing feature works: 1. Facebook separates your audience randomly to assure that there won’t be overlap. Each ad within the ad set…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 23 readers -
  • The Evolution of Facebook Remarketing

    … that will give these advertisers some excellent alternatives. Let’s take a closer look at what remarketing is, why it’s important and how the definition of remarketing is evolving. What Is Remarketing? Remarketing has historically meant targeting those who visited a website you own with an ad — in this case, a Facebook ad. Advertisers are able…

    Jon Loomer/ Jon Loomer Digital- 11 readers -
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