Facebook Advertising

    • 3 Benefits of Facebook Analytics

      There’s one thing you can always count on with Facebook: new features. Well, make that two things: new features PLUS an occasional sense of dread and insecurity in how to successfully use and implement them. There’s always something new being rolled out, always something previously undiscovered, and always something that leaves us asking, “What the heck does this button do?” ...

      Jon Loomer Digitalin Social- 12 readers -
    • Facebook Analytics, the Pixel, and Events

      Facebook Analytics is a terrific tool that not enough marketers are using. Andrew Foxwell documented a few of the benefits recently. But, how do you get the most out of it? In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events.

      Jon Loomer/ Jon Loomer Digitalin Social- 19 readers -
  • Facebook Analytics Funnels: Value of Reactions and Page Actions

    Did you know that you can use Facebook Analytics Funnels to help uncover the value of an action on Facebook? You can, and it’s pretty amazing. You probably noticed that I’m on a big Facebook Analytics kick lately. Andrew wrote about 3 Benefits of Facebook Analytics a couple of weeks ago, and I wrote about Facebook Analytics, the Pixel, and Events.

    Jon Loomer/ Jon Loomer Digital- 8 readers -
  • Killer demand gen strategy, Part 3: Facebook advertising

    … If you’ve been keeping up with this series, you’ve got your audience defined and designed creative to match. You’ve constructed smart Google Display Network campaigns to get those users pouring into your funnel. Now let’s talk some of the most powerful targeting capabilities of all. In addition to advertising on the GDN, Facebook is a platform…

    Search Engine Watchin Social- 10 readers -
  • Collection Ads Increase Performance Through a Highly Visual Experience

    … With the holiday season in full swing, businesses, specifically e-commerce companies, will need to create strategies for a rapidly growing mobile economy. According to Facebook IQ data, last holiday season saw mobile conversions account for 53% of all conversions globally. More than 1 in 3 US shoppers said they would like to shop…

    3Q Digital- 8 readers -
  • Last Week, in Social

    … Today, we’re rounding up last week’s major changes in social platforms, specifically in regards to the digital marketing industry. It’s all presented here for you in bite-sized chunks, so dive in! Pinterest Pincodes Pinterest introduced its own version of the QR code last week, called “Pincodes.” Users will be able to use the Pinterest app’s […] The post Last Week, in Social appeared first on 3Q Digital. …

    3Q Digital- 8 readers -
  • New Feature: Facebook Creative Split Testing

    … Creative split testing of Facebook ads just became a whole lot easier with the update of Facebook’s built-in split testing feature. Don’t confuse this update with the dynamic creative feature (which is also amazing). Facebook creative split testing is a great way to run tests to determine your best performing ad without audience overlap. Let’s…

    Jon Loomer/ Jon Loomer Digital- 6 readers -
  • Facebook Ads Dynamic Language Optimization

    …, advertising to a universal audience meant one of two things: 1) Lots of manual work or 2) Ignore it and focus on a single language. To account for multiple languages, you’d need to create multiple ad sets — one for each language… You’d then create a separate ad for each ad set. You’d go through the typical process of providing a link, thumbnail…

    Jon Loomer/ Jon Loomer Digitalin Social- 10 readers -
  • Facebook Messenger Customer Chat Plugin: Closed Beta

    … I’ve received countless questions during the past week about the nifty little Messenger widget that hovers on the right side of my website. That’s the Facebook Messenger Customer Chat Plugin, and I am lucky enough to be part of the closed beta. What is the Facebook Messenger Customer Chat Plugin? The Facebook Messenger Customer Chat Plugin…

    Jon Loomer/ Jon Loomer Digitalin Social- 8 readers -
  • The Best Course To Get Started With Facebook Advertising

    … to hear Andrea speak again! First, she’s incredibly funny – it’s not often you see a speaker who is also a successful stand-up comedian! Second, and most importantly, Andrea walked through Facebook Advertising so thoroughly and logically that it made more sense than I’d ever seen before. It actually made me want to go back to the office and spend some…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Facebook Advertising: 5 Things You Must do Before Spending 1 Dollar

    … When done right, Facebook advertising can be one of the best paid media options available to businesses of all sizes today. Facebook advertising is a marketing tactic every marketer is talking about it, but very few actually know how to drive real business results. Unfortunately there are far too many “experts” preaching and teaching how…

    Pam Marketing Nutin Social Facebook- 12 readers -
  • Facebook Campaign Goals: What You Need to Know

    … You might have noticed an update while creating your ads recently: Facebook Campaign Goals. Let’s take a closer look at what Facebook Campaign Goals are and how you might use them… The Purpose of Facebook Campaign Goals When viewing the performance of your campaign, ad set, or ad, Facebook generates a Results column… By default, this has…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 7 readers -
  • Leverage Effective Influencer Marketing Tactics on Facebook

    … Facebook is one of the fastest-growing ad platforms, and it has become increasingly important for advertisers to create ads that lean toward a more organic and authentic feel on the platform. Modern-day consumers are bombarded with ads across all platforms, to the point that it is easy for most of us to identify inauthentic ads […] The post Leverage Effective Influencer Marketing Tactics on Facebook appeared first on 3Q Digital. …

    3Q Digitalin Social- 7 readers -
  • The “Death” & Rebirth of Email Marketing

    … and cultivate email marketing lists as their own personal assets rather than relying on third parties, like Facebook, to drive web traffic and sales. Déjà vu, anyone? If you remember a few years back, 2013 to be exact, it was announced that Gmail would be rolling out tabs. It was Gmail’s way of sorting promotional and emails from social media…

    Overitin EMail- 10 readers -
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