Facebook Advertising

    • Mobile Game Advertising Benchmarks: A Cheatsheet For Winning The Holidays [SlideShare]

      New smartphones and tablets are at the top of many gift lists this holiday season. With so many new devices being unwrapped in just a few weeks, there’s a massive growth opportunity for mobile developers in one of the world’s most popular app categories: games. Throughout the year, the largest and most successful game developers rely on Facebook advertising as a critical engin ...

      Nanigans- 13 readers -
    • 10 Ways Small Business Can Use Facebook Live Video Streaming

      Facebook Live video streaming enables brands and businesses of all sizes to tap into the power of video marketing and social media. It enables even the smallest of businesses to increase brand awareness, build community, nurture relationships. Smart and savvy marketers know they can even use Facebook Live to conduct customer research as well as increase leads and sales! Usin ...

      Pam Moore/ Pam Marketing Nutin Social Content Facebook- 12 readers -
  • 3 tips to improve Facebook ad engagement – and performance

    … We all know that positive and negative engagement can have an impact on your Facebook ad, but do you really understand how much of an impact the engagement has on your bottom line? In this post, we’ll explain why engagement matters and show you three ways to improve the quality of your engagement – and your […] The post 3 tips to improve Facebook ad engagement – and performance appeared first on 3Q Digital. …

    3Q Digitalin Social- 5 readers -
  • 5 Takeaways from Facebook Video Ad Tests

    … I recently tested a few versions of Facebook video ads for one of my direct response clients and found some pretty striking results. Here are some recommendations based on testing. (As always, we recommend that you test everything, particularly for different company types.) 1. Create ads with just video (no sound) in mind We have […] The post 5 Takeaways from Facebook Video Ad Tests appeared first on 3Q Digital. …

    3Q Digitalin Social- 7 readers -
  • 3 Mind-Blowing Facebook Canvas Ads Marketers Need To See

    …Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. This post originally ran on Social Media Today. Facebook’s Canvas ads are unlike any other format available on social media. This interactive ad unit fills an entire smartphone or tablet screen, combining images, video…

    Nanigans -
  • The Evolution of Facebook Remarketing

    … I thought about naming this post something like, “Why Facebook Advertisers Don’t Need a Website Anymore,” but that takes what I’m about to say too far. A website is still required. But suddenly, those without an active website are more likely to find success with Facebook remarketing than ever before. I know. For those familiar with my…

    Jon Loomer/ Jon Loomer Digital- 5 readers -
  • 4 Retailers Driving Digital Sales With Winning Facebook Ads

    … — such as carousel ads, video ads, canvas ads and dynamic ads. Additionally, Facebook’s growing mobile audience means it’s an ideal platform for boosting installs of your ecommerce app. Here’s how four retailers are taking full advantage of Facebook’s ad offerings: 1. JustFab Tailors Its Ad Targeting Precise targeting is a vital part of making your ad…

    Nanigansin Facebook- 7 readers -
  • Assessing the Value of View-Through Conversions on Facebook

    … View-through conversions (VTCs) can be tricky, especially on Facebook where the ad is presented as native content and occupies a substantial amount of users’ News Feeds. For many advertisers, counting VTCs can mean inflating results, but not counting them means not giving full credit to a channel with strong return and thus missing out on […] The post Assessing the Value of View-Through Conversions on Facebook appeared first on 3Q Digital. …

    3Q Digital- 10 readers -
  • Q3 2016 Facebook Advertising Benchmark Report [SlideShare]

    …Growing the revenue impact of direct response ad campaigns on Facebook requires digital talent, a fine-tuned strategy, and keeping pace with an ever-changing marketing landscape. In Q3 2016, Facebook advertisers achieved higher returns as growth surged in Audience Network, mobile and video ad adoption. How did Facebook performance trends in Q3 compare to the rest of 2016, and how are mobile gaming and ecommerce advertisers benefiting from new opportunities to reach and acquire new customers? Find out in the SlideShare […]…

    Nanigansin Social- 7 readers -
  • Facebook Reach Objective: Cap Ad Frequency While Maximizing Reach

    …. But let’s take a closer look at what we know… Reach Objective Defined The tip Facebook provides for the Reach objective is simple: Choose this objective if you’d like to show your ad to the largest audience for your budget. That sounds fair enough. But we could already do that before — or at least something similar. Using one of several different…

    Jon Loomer/ Jon Loomer Digitalin Social- 10 readers -
  • My Facebook ROAS has increased (or decreased) – what now?

    … Facebook metrics have a lot of elements in play: competition can raise or lower CPCs, user feedback and engagement can raise or lower CTRs, among other things. ROAS (return on ad spend) can yo-yo as well, and if you’ve been noticing that yours is rising or falling lately, we’ve got some possible causes – and […] The post My Facebook ROAS has increased (or decreased) – what now? appeared first on 3Q Digital. …

    3Q Digital- 4 readers -
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