Facebook Advertising

  • 2016 Holiday Ecommerce Facebook Advertising Preview [SlideShare]

    What does this holiday season hold for retail advertisers? If Q4 2016 is anything like last year, it will be a profitable quarter for businesses — with record-breaking sales potential for forward-thinking Facebook advertisers. To help ecommerce advertisers ...

    Nanigans- 6 readers -
  • My Facebook ROAS has increased (or decreased) – what now?

    … Facebook metrics have a lot of elements in play: competition can raise or lower CPCs, user feedback and engagement can raise or lower CTRs, among other things. ROAS (return on ad spend) can yo-yo as well, and if you’ve been noticing that yours is rising or falling lately, we’ve got some possible causes – and […] The post My Facebook ROAS has increased (or decreased) – what now? appeared first on 3Q Digital. …

    3Q Digital- 4 readers -
  • Driving ROI With Dynamic Ads On Facebook And Instagram [SlideShare]

    …Dynamic Ads on Facebook and Instagram are a modern marketer’s catalog for the digital age. These versatile ads help businesses capture more revenue by intelligently promoting the most relevant products and services to customers on any device. What do data-driven marketers need to know to get started with Dynamic Ads? Find out by viewing…

    Nanigansin Social Retargeting- 8 readers -
  • European Facebook Advertising Benchmark Report [SlideShare]

    … The advertising opportunity in Europe has never been greater. In 2015, digital ad spending in the region grew to €36.2 billion. Additionally, Facebook has over 338 million monthly active users in the continent, making it the perfect place to reach a large and diverse audiences Because such a large region encompasses numerous different languages…

    Nanigansin Social- 12 readers -
  • Utilize Facebook’s Unpublished Posts to Increase Social Proof

    … Have you ever used Yelp to find the best food in town or checked Rotten Tomatoes for a movie review before you decided what to see? When you shop online, do you read what others had to say about the product before you purchase? You probably rely on reviews and opinions of complete strangers more […] The post Utilize Facebook’s Unpublished Posts…

    3Q Digital- 11 readers -
  • Get More from Your Canvas Ads

    … Canvas ads are a mobile-only Facebook ad unit that appear in a user’s News Feed the same way a static link or video ad does. Upon click, the ad expands to full screen immediately – the ads are pre-loaded when they appear in News Feed to avoid lagged load times when clicked, which is advantageous […] The post Get More from Your Canvas Ads appeared first on 3Q Digital. …

    3Q Digital- 6 readers -
  • Target Those Who Share Links to Facebook From Your Website

    … Facebook appears to be on the verge of adding a new valuable targeting method for publishers: Target users who have shared articles from your website. I say “appears to be” because I had it for a very short period of time today. I was so excited that I forgot to take more than a single screengrab. Then the feature was taken away from me…

    Jon Loomer/ Jon Loomer Digitalin Social- 9 readers -
  • 5 Facebook Ad Myths That Are Killing Your Profits

    … retargeting options. Facebook ads? Pah, it’s just a fad and the internet will soon get over it. This is how myths begin. Facebook Ads are a powerful platform with incredible potential. It’s also complex and surrounded by myths and misconceptions. Let me show you how to see past those myths and unlock the real power of Facebook advertising. The power…

    Jeffbullas's Blogin Social Facebook- 7 readers -
  • App Event Optimizations: What They Are and How to Make Them Work

    … Have you struggled to improve post-install performance on your mobile app campaigns? Facebook now has the answer! In July they released a tool, called App Event Optimization, which allows you to optimize further down the funnel and therefore improve your long-term goals for app users. App Event Optimization has a lot of similarities to oCPM bidding from website conversions […] The post App Event Optimizations: What They Are and How to Make Them Work appeared first on 3Q Digital. …

    3Q Digitalin How To's- 8 readers -
  • How to Create a Messenger Destination Facebook Ad

    … Facebook recently announced several Messenger platform updates, one of which was Messenger Destination for News Feed ads. I’ve already started experimenting with this, and many of those who see my Messenger destination ad have been asking me how I created it. As I type this, Messenger destination is still rolling out, but let’s take a closer…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 17 readers -
  • 3 Ways SMBs Can Use Paid Social to Supplement Paid Search

    … Over my years as an SEM Account Manager, I’ve worked with a number of small and medium-sized businesses and know the challenges they face when trying to grow their paid search accounts. All too often, low traffic to category pages, small budgets, and lack of brand awareness get in the way of pushing an SMB’s […] The post 3 Ways SMBs Can Use Paid…

    3Q Digitalin Paid Search- 9 readers -
  • Facebook Lookalikes – Make the Most out of Your Data

    … Lookalike targeting on Facebook is one of the best targeting options out there, but marketers using it without testing its nuances aren’t getting the most out of it. This article will show some of the insights we got from a client in the technology sector and hopefully give some testing ideas for your next campaign. […] The post Facebook Lookalikes – Make the Most out of Your Data appeared first on 3Q Digital. …

    3Q Digitalin Social- 8 readers -
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