Facebook Advertising

    • As Facebook Audience Network Broadens, What Does It Mean for Your Campaigns?

      This article originally appeared on Marketing Land. Some of the latest changes for Facebook’s Audience Network give it a legitimate claim of being a chief competitor to Google for both website publishers and advertisers. In 2016, mobile web inventory was added on top of in-app placements, and then more recently, Facebook announced the expansion of Audience Network to include n ...

      Nanigansin Social- 13 readers -
    • How to Target Facebook Ads Using Your Business Location

      Recently, this ad appeared in my Facebook feed. Jack’s Meat Market and Deli is about five minutes from my little in-town office. I have been there on occasion. Now they have a new addition – breakfast. And they are letting me know about it on my feed. This is an example of Facebook’s ad targeting feature, which many small businesses are not yet using. But they should be.

      Jeffbullas's Blogin Social Facebook How To's- 17 readers -
    • Facebook Automated Rules: Automate Ad Maintenance

      During the past year, Facebook released Automated Rules to the ads API, meaning that it was available to those managing their ads with a third party tool. It’s a great feature that has now made it’s way to Ads Manager and Power Editor. Let’s take a closer look… What Are Automated Rules? Managing and monitoring Facebook advertising campaigns is a lot of manual work.

      Jon Loomer/ Jon Loomer Digitalin Social- 12 readers -
  • Facebook Audience Segmentation by LTV for Supercharged ROI

    … At 3Q Digital, we’re always pushing the innovation envelope; we believe this is an essential component of success in an industry that changes so frequently. This post is part of our inaugural Innovation Week – which we’ve stretched to two weeks to showcase all manner of innovations that have improved results for our clients and teammates. […] The post Facebook Audience Segmentation by LTV for Supercharged ROI appeared first on 3Q Digital. …

    3Q Digitalin Social- 8 readers -
  • 3Q Exclusionary Pyramid: Keep Facebook Ad Sets Clean, Relevant, and Profitable

    … At 3Q Digital, we’re always pushing the innovation envelope; we believe this is an essential component of success in an industry that changes so frequently. This post is part of our inaugural Innovation Week, where we showcase all manner of innovations that have improved results for our clients and teammates. Facebook’s frequency cap is 2 for […] The post 3Q Exclusionary Pyramid: Keep Facebook Ad Sets Clean, Relevant, and Profitable appeared first on 3Q Digital. …

    3Q Digitalin Social- 12 readers -
  • Facebook Slideshow: Best Practices

    … Whether you are a seasoned veteran to Facebook, new to the platform for your business, or simply looking to diversify your ads, determining which ad type to use can be a little tricky. While standard image, carousel, and video formats each have their strengths, Slideshow ads can be beneficial too. Slideshow ads are an ad […] The post Facebook Slideshow: Best Practices appeared first on 3Q Digital. …

    3Q Digitalin Social- 13 readers -
  • 9 Essential Creative Best Practices for Lead Generation Advertisers

    … advertisers to get creative. Bank of America doesn’t take an obvious approach when it comes to advertising its mobile banking app. Instead, it uses this off-beat Twitter ad to promote the app with a humorous llama picture and plenty of llama-related puns and jokes. This approach doesn’t just make the ad more entertaining; it also makes Bank of America more…

    Nanigans- 21 readers -
  • Facebook Live – Experiential Marketing’s New Best Friend

    … Facebook has been investing heavily in video streaming since launching ‘Facebook Live’ last summer. With the explosive rise (and eventual fall) of streaming apps like Meerkat and Periscope, Facebook easily capitalized on users’ desire to share videos in real time, and in turn stole market share from these competitive apps by releasing Live to their […] The post Facebook Live – Experiential Marketing’s New Best Friend appeared first on 3Q Digital. …

    3Q Digitalin Social- 11 readers -
  • How to Use the Facebook Ad Split Testing Feature

    …. And it was also difficult to assure that different ads were shown equally. That changes with Facebook’s new split testing feature. Let’s take a closer look… How Split Testing Works Here’s how Facebook’s split testing feature works: 1. Facebook separates your audience randomly to assure that there won’t be overlap. Each ad within the ad set…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 10 readers -
  • Six Guidelines for High-Level Facebook Ad Optimizations

    … Newcomers to the Facebook advertising platform often come to a standstill after the budgets start to spend and the task of optimizing beckons. Even for Facebook advertising veterans, it’s often helpful to zoom out a bit to gauge opportunities to improve performance. In this post, we’ll walk you through how to react to fluctuating cost […] The post Six Guidelines for High-Level Facebook Ad Optimizations appeared first on 3Q Digital. …

    3Q Digitalin Social- 9 readers -
  • How to tame Facebook Ads Manager, Part 1 (Organization Tips)

    … Any marketing professional will agree that measurability of success is the most important part of any campaign. While we wish it were as easy as saying “Yes, it worked,” or “Let’s never try this again,” marketing campaigns have extensive amounts of data behind them that will help determine whether or not they were successful. For […] The post How to tame Facebook Ads Manager, Part 1 (Organization Tips) appeared first on 3Q Digital. …

    3Q Digitalin Social How To's- 7 readers -
  • How 4 Top Retailers Are Keeping Holiday Ad Creative Fresh on Social Media

    … Your holiday ad campaigns may be in full swing across Facebook, Instagram, and Twitter, but the work of a profit-driven advertiser is never done. During the competitive holiday advertising season, it’s important to keep things fresh, or you’ll risk leaving lucrative end-of-year revenue on the table. With so much competition in the ad marketplace…

    Nanigansin Social How To's- 10 readers -
  • 3 tips to improve Facebook ad engagement – and performance

    … We all know that positive and negative engagement can have an impact on your Facebook ad, but do you really understand how much of an impact the engagement has on your bottom line? In this post, we’ll explain why engagement matters and show you three ways to improve the quality of your engagement – and your […] The post 3 tips to improve Facebook ad engagement – and performance appeared first on 3Q Digital. …

    3Q Digitalin Social- 6 readers -
  • 5 Takeaways from Facebook Video Ad Tests

    … I recently tested a few versions of Facebook video ads for one of my direct response clients and found some pretty striking results. Here are some recommendations based on testing. (As always, we recommend that you test everything, particularly for different company types.) 1. Create ads with just video (no sound) in mind We have […] The post 5 Takeaways from Facebook Video Ad Tests appeared first on 3Q Digital. …

    3Q Digitalin Social- 8 readers -
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