Facebook Advertising

    • How to Create a Facebook Ad Collection

      Facebook quietly unveiled a new ad unit that is sure to make e-commerce brands happy: Collection. The ad unit itself looks amazing, and it’s great for engagement. Setting it up isn’t necessarily easy, however. Let’s jump into everything you need to know about the Facebook ad collection… What is a Collection? A collection is a new Facebook ad format for mobile devices only t ...

      Jon Loomer/ Jon Loomer Digitalin Social How To's- 21 readers -
    • How to Create Call-to-Action Units for Facebook Instant Articles

      Let’s be honest: Facebook makes a ton of freaking updates. Some are more exciting than others. My excitement level is high for the launch of call-to-action units for Facebook Instant Articles. If you aren’t familiar with Instant Articles, they provide a Facebook-hosted, instant loading option for users viewing on mobile. This is great for users, who don’t need to wait for the website to load.

      Jon Loomer/ Jon Loomer Digitalin Social How To's- 11 readers -
  • An Introduction to Split Testing on Facebook

    … Via John Towner One of the most exciting additions to the Facebook UI in 2016 was the ability to conduct clean A/B/C tests using Split Testing. Prior to this update, designing tests was somewhat complicated in setup: multiple ad sets had to be created, you couldn’t ensure an even ad rotation, and there was no definite way […] The post An Introduction to Split Testing on Facebook appeared first on 3Q Digital. …

    3Q Digitalin Social- 12 readers -
  • 3 Powerful Social Advertising Tools to Track Offline Transactions

    … Tying offline attribution back to online activity is, for the most part, an elusive and finicky endeavor. However, social advertising is starting to step up to the plate, with various companies offering their own location-based social ad solutions. Below, we dive into a few options available (or available soon) from major social platforms…

    3Q Digital- 13 readers -
  • Facebook Exclusionary Best Practices

    … When you are running a lot of different audiences at a time for your advertising, using the right exclusions to avoid audience overlap is a high priority. At 3Q we have an exclusionary pyramid that we follow, which is essentially nested lookalikes. How does this work? Custom audiences will always be excluded from all other […] The post Facebook Exclusionary Best Practices appeared first on 3Q Digital. …

    3Q Digitalin Social- 11 readers -
  • 4 Retail Brands Driving Sales With Eye-Catching Social Video Ads

    … shows off products that viewers can click through the ad to purchase on The Gap’s website. Delivering ROI: 4 Ecommerce Advertising Success Stories Download this free eBook to learn how in-house marketing teams at today’s top online retailers are delivering results with advertising automation software. Download the eBook …

    Nanigansin Social- 13 readers -
  • 3 “Must Do” Initial Tests on Facebook Advertising

    … One of the most valuable assets of Facebook advertising is the ability to easily test different elements, but with all Facebook has to offer, how do you decide where to start? Here is a quick cheat sheet of impactful tests to run: 1. Creative: Lifestyle vs. Illustrated Think of this test as starting as high […] The post 3 “Must Do” Initial Tests on Facebook Advertising appeared first on 3Q Digital. …

    3Q Digital- 9 readers -
  • Facebook for WooCommerce: Pixel and Dynamic Ads Integration

    … Advertisers can do some amazing things with Facebook ads, largely thanks to the Facebook pixel. The problem for many e-commerce brands, however, is that utilizing the “good stuff” has required some technical dirty work that often confuses and intimidates those without technical resources. Thanks to a new integration with WooCommerce that started…

    Jon Loomer/ Jon Loomer Digitalin Social- 17 readers -
  • Leverage Facebook’s Automated Rules to Efficiently Manage and Maintain Campaigns

    … Checking the performance of your Facebook campaigns and making the necessary adjustments on a daily basis can be a tedious and time-consuming task, especially if you’re responsible for many accounts, budgets, and campaigns. Maintaining campaigns is a continuous process of optimizing and tweaking. Increasing a bid, pausing an ad set, decreasing a budget – these […] The post Leverage Facebook’s Automated Rules to Efficiently Manage and Maintain Campaigns appeared first on 3Q Digital. …

    3Q Digital- 12 readers -
  • How to Create a Basic Evergreen Facebook Ad Campaign

    … One of the primary struggles Facebook advertisers face is ad fatigue. They’ll run a campaign that works great for a while, but then it suddenly stops working. The evergreen Facebook ad campaign is a technique that can help. I first wrote about this process more than a year ago. It has been a significant source of questions since, and I thought…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 13 readers -
  • How Start-Ups Can Leverage Email Marketing and Facebook Remarketing

    … When startups are building their brands and not many people know their names, they need to think of ways outside of the box to get in front of a consumer’s eyes. Putting your business name in front of consumers whose behavior indicates the type of consumer you are trying to capture can only accelerate the […] The post How Start-Ups Can Leverage Email Marketing and Facebook Remarketing appeared first on 3Q Digital. …

    3Q Digitalin Social EMail How To's- 14 readers -
  • Facebook Video Changes – What to Expect

    … The world of Facebook is ever-changing. Most recently, Facebook has announced some major changes to their video experience. First on their list is reverting the auto-off sound. Currently, users have to tap a video in order to hear the sound. The new change means that sound will auto-play as users scroll through their News Feeds. […] The post Facebook Video Changes – What to Expect appeared first on 3Q Digital. …

    3Q Digitalin Social- 14 readers -
  • 6 Ways I Use Facebook Ad Targeting

    … is those who registered for the free webinar. So what are the ways we’re going to do this? Website Custom Audience (180 Days): One way to use Website Custom Audiences is to create an audience of the people who were redirected to a thank you page following a registration. Facebook Lead Ad Registration (90 Days): I also used Facebook lead ads…

    Jon Loomer/ Jon Loomer Digitalin Social- 20 readers -
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