Facebook Advertising

    • 3 Tips To Better Understand Your Facebook Audiences

      January 24, 2017 Facebook advertising is all about audiences and how we choose to target them. Gaining insights into those audiences is a core concern among advertisers. From understanding site visitors to fans of your page to lookalike audiences, getting a grasp on who those people are can help you optimize and develop your ad strategies.

      PPC Heroin Social Facebook- 14 readers -
  • 7 Keys to Facebook Advertising Success

    I host a near-monthly free webinar called the Keys to Success, where I break down the details of when Facebook advertising does and does not work. The next time this webinar airs is next Monday, February 20. You can register for it here. The webinar is a comprehensive, exhaustive 90-minutes. But I wanted to summarize the primary factors that lead to success (and failure) of facebook ads.

    Jon Loomer/ Jon Loomer Digital- 15 readers -
  • Why does Facebook ads data not match Google Analytics data?

    Why does your Facebook advertising data not match up with your Google Analytics data? This is a question that pops up time-and-time again. Whether it is your conversion data, or click data, the discrepancies between Google Analytics and Facebook are usually very significant. Whether you’ve wondered the answer to this question yourself, or you need a detailed explanation to s ...

    Tara West/ State of Digital- 19 readers -
  • 7 Monthly Facebook Advertising Checks to Monitor Account Health

    … It’s easy to get bogged down in the day to day of Facebook account management and forget to check on the general account health regularly. To make sure we’re keeping an eye on the big picture, I have put together my top 7 monthly checks. Of course there are months where I will check each […] The post 7 Monthly Facebook Advertising Checks to Monitor Account Health appeared first on 3Q Digital. …

    3Q Digitalin Social- 10 readers -
  • The Importance of the Facebook Pixel

    … yourself from the most popular targeting options. You aren’t able to accurately track conversions (how in the world do you without the pixel?). You can’t optimize for conversions. You can’t do any of the fun stuff. You know… the fun stuff that leads to measurable results? If you’re not familiar with the Facebook pixel, it’s a snippet of code…

    Jon Loomer/ Jon Loomer Digitalin Social- 15 readers -
  • Holiday Season Advertising Trends That Will Impact Advertisers in 2017

    …, not just their gift recipients. Shoppers and advertisers go mobile Desktop advertising remained vital for online retailers in Q4, but mobile continued to capture a growing share of their Facebook ad spend. Across a same-advertiser set of e-commerce companies using Nanigans, mobile ad spend grew 23% year-over-year in Q4 2016. This trend follows…

    Nanigansin Social- 13 readers -
  • How to Tame Facebook Ad Manager, Part 2: 2 Time-Saving Tips

    … Before you begin to read how to tame Facebook Ads Manager Part 2, you can find Part 1 here. While Part 1 teaches you how to stay organized in your account, there are more ways to minimize time in Ads Manager while still getting the data you need. Below are two ways to create easily […] The post How to Tame Facebook Ad Manager, Part 2: 2 Time-Saving Tips appeared first on 3Q Digital. …

    3Q Digitalin Social How To's- 11 readers -
  • 2017 Guide to Facebook Ad Types

    … Facebook is constantly updating ad units and creating new options for advertisers. Here, as of February 2017, is a breakdown of all ad types, including where you can use them and specs for text and images. Let’s get started. Link-Click Ads Link-click ads are one of the most basic ad formats available on Facebook. They […] The post 2017 Guide to Facebook Ad Types appeared first on 3Q Digital. …

    3Q Digital- 11 readers -
  • Be Seen on Every Screen: 6 Best Practices for Advertising on TV and Social Media

    … The biggest day in TV advertising is almost here! With 30-second ads during the 2017 Super Bowl broadcast selling for $5 million, reaching audiences during the big game may only seem like an option for the largest advertisers. However, TV and ads on social platforms like Facebook, Instagram and Twitter are not mutually exclusive. In fact, over…

    Nanigansin Social- 17 readers -
  • A Guide to Facebook’s New Custom Audience Capabilities

    … If you’ve noticed some new custom audience options in your Facebook account lately, it’s because Facebook has opened up new targeting that allows advertisers to retarget users based on engagements with the advertisers’ Facebook pages. We’ll explore that, plus a couple of other recent Custom Audience enhancements, in this post. First, the new Custom Audience […] The post A Guide to Facebook’s New Custom Audience Capabilities appeared first on 3Q Digital. …

    3Q Digitalin Social- 12 readers -
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