Facebook Advertising

  • Facebook Messenger Ad Types – a Breakdown

    … Facebook Messenger ads are changing the way businesses communicate with their customers and prospects. The three main types of Messenger Ads include: Facebook Messenger ads as a destination Facebook Messenger ads home placement Facebook Messenger ads as a sponsored message In this post, we’ll break down each option and how to use it to engage […] The post Facebook Messenger Ad Types – a Breakdown appeared first on 3Q Digital. …

    3Q Digital- 8 readers -
  • Insights: Ad Creative that Drives ROI on Facebook and Instagram

    … Running effective Facebook and Instagram advertising campaigns requires excellent marketing choices and ad creative. Choosing the right visuals, ad copy, and calls-to-action will offer you the best shot at achieving campaign performance goals. In the market, there’s a lot of hype out there about quick, easy success on Facebook – first off, don’t…

    Marketing Technology Blogin Social- 15 readers -
  • Facebook Event Custom Audiences: More Targeting Power

    … It never seems to stop. Facebook provides a constant stream of updates for advertisers looking to target their ideal customer. The latest addition to the tool box: Facebook Event Custom Audiences. Facebook Events have been around for years. You’ve been able to create an Event from the Facebook publisher since 2009. Facebook Events allow…

    Jon Loomer/ Jon Loomer Digitalin Social- 14 readers -
  • 11 Tips for Entrepreneurs Before Starting Facebook Advertising Campaigns [VIDEO]

    … integrated advertising system, Facebook is still reigning in supremacy in terms of features, audience, and insights. As an entrepreneur, the fact remains that Facebook is the right place to start your campaigns. Starting Facebook Advertising Campaigns It is unfortunate to note that despite the effectiveness of this platform, not all brands are taking…

    Growmapin Social- 20 readers -
  • Quick Guide to Setting Up Dynamic Product Ads

    … Dynamic Product Ads (DPA) were rolled out in early 2015 and quickly proved themselves as one of the strongest Facebook ad units for driving direct response goals. While these ad units aren’t new, setup still seems daunting to many clients and marketers. This post will outline 10 steps to get DPA set up as quickly […] The post Quick Guide to Setting Up Dynamic Product Ads appeared first on 3Q Digital. …

    3Q Digital- 9 readers -
  • Facebook Ads Manager for Excel: What It Is and Why You Should Be Using It

    … Released a few months ago, Facebook Ads Manager for Excel is designed for the busy social manager who loves customizing reports in Excel and hates having to put up with downloading raw data from the Facebook UI. Never fear, this free plugin for Microsoft Excel allows you to create and edit custom Facebook reports directly […] The post Facebook Ads Manager for Excel: What It Is and Why You Should Be Using It appeared first on 3Q Digital. …

    3Q Digital- 17 readers -
  • Your 2-Part Guide to 1st-Place Placement Performance on Facebook

    … A Facebook ad set houses your audience targeting, budget, bids, and placements. Although each element plays an integral role in optimizing towards your campaign goal, integrating placement strategy into your campaigns can significantly improve efficiency. In a sense, a placement should be thought of as its own channel. Each has its own purpose and advantages/disadvantages […] The post Your 2-Part Guide to 1st-Place Placement Performance on Facebook appeared first on 3Q Digital. …

    3Q Digitalin Social- 10 readers -
  • The 3Q AAAAA Creative Testing Strategy

    … Creative is such a big part of Facebook advertising. Best practice calls for continual testing of new creative. You can think of creative as 80% of the impact of your ad, with the remaining 20% being your copy. However, advertisers don’t always have the resources or bandwidth to rotate in new creative all the time. […] The post The 3Q AAAAA Creative Testing Strategy appeared first on 3Q Digital. …

    3Q Digital- 13 readers -
  • Your Facebook Ads Are Working – Here’s How To Prove It

    … July 18, 2017 To online advertisers, it has become very clear that Facebook (more often than not) needs to be a part of every digital strategy. Whether it is brand awareness, dynamic remarketing, or a basic static ad, Facebook Ads can be a key element in driving traffic and increasing conversions. However, if you have ever used Facebook Ads…

    PPC Heroin Social Facebook How To's- 16 readers -
  • 3 Holiday Shopping Trends Retail Advertisers Need to Know

    … increasing last year, and is expected to grow further during the 2017 holiday season. of total Facebook conversions were on mobile during 2016 holiday season year-over-year growth of mobile-first shoppers from 2015 to 2016 holiday season Advertising Pro Tip: Advertisers can’t afford to leave mobile as an afterthought. When planning your holiday…

    Nanigans- 11 readers -
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