Facebook Advertising

    • Facebook Ads: Create a Value-Based Lookalike Audience

      One of the primary struggles for new advertisers with a small audience is uncovering the most effective groups of people to target. Facebook is providing yet another tool for advertisers with the addition of the value-based Lookalike Audience. As I type this, Lifetime Value (LTV) Custom Audiences and value-based Lookalike Audiences are available to select advertisers.

      Jon Loomer/ Jon Loomer Digitalin Social- 18 readers -
    • Three strategies for cracking the B2B code on Facebook

      When most people think Facebook advertising, they think B2C marketing. Many tend to assume that B2B marketing on Facebook doesn’t make sense or would not be effective – because it would be too hard to get in front of professionals, decision makers, and the right industry positions, and even if you do, they’re not in the mood to think about business if they’re browsing Facebook.

      Search Engine Watchin Social- 16 readers -
  • Comparing Average Bids vs. Maximum Bids in a Facebook Audience Split Test

    … You might remember reading about one of Facebook’s most exciting updates of 2016 – how using the Split Test feature can elucidate the components for a winning campaign strategy. For a quick dive into the feature, check out our blog post here. If you are all caught up, I’d like to share with you the […] The post Comparing Average Bids vs. Maximum Bids in a Facebook Audience Split Test appeared first on 3Q Digital. …

    3Q Digitalin Social- 10 readers -
  • The six-step guide to optimize your Facebook conversion tracking

    … Without proper Facebook conversion tracking, you’re not taking full advantage of all the tools that are currently available to help set your advertising up for success. To ensure you’re aware of the latest offerings, we’ve compiled a list of tips and techniques for optimal conversion measurement. Perform a Pixel Health Checkup Chances are good…

    3Q Digitalin Social- 9 readers -
  • Mary Meeker’s 2017 Internet Trends Report: What Advertisers Need to Know

    … is the time to increase your mobile presence, especially if your competitors have lagged in optimizing their mobile campaigns. Try using mobile-friendly ad types like video or carousel ads. Or, if you haven’t already explored the potential of Instagram advertising, learn how you can easily repurpose your Facebook campaigns to this mobile-first platform…

    Nanigansin Social- 13 readers -
  • 4 Brands Getting in the Summer Spirit with Facebook and Instagram Ads

    … to speak to their audience with their ads. Macy’s uses a video ad to show off its summer clothing collection in an action-packed montage. The light-hearted attitude and bright colors in the video convey a message that matches viewers’ summertime mindset, making it easy to associate Macy’s clothing and accessories as seasonal essentials. Old Navy…

    Nanigansin Social- 7 readers -
  • A Quick Guide to the New Facebook Delivery Insights Tool

    … Encountering sudden changes in the performance of active Facebook ads is akin to finding potholes after a long hard winter in Chicago. If you’ve run ads for any length of time, you know that sometimes things don’t go as planned. And what’s worse is that when things do go wrong, it can be hard to […] The post A Quick Guide to the New Facebook…

    3Q Digitalin Social- 11 readers -
  • Geography and the Problem with Facebook Ads Optimization

    … If you’ve been reading these pages for long, you know that my Facebook advertising strategy is focused on targeting those who are closest to me. I decided to take myself outside of this comfort zone recently, and it led me to a better understanding of a major problem with Facebook ads optimization. Let’s take a closer look at that experiment…

    Jon Loomer/ Jon Loomer Digitalin Social- 12 readers -
  • How to Start with Paid Advertising

    … for non-product things before, such as boosted posts on Facebook, or ads to increase the number of fans on my business page, but I’ve never run ads as part of a campaign to assist in the selling of a product. That’s about to change. So, as always, whenever I dive into something new, the first thing I do is ask others who have done it before me…

    Pat Flynn/ The Smart Passive Income Blogin Affiliate How To's- 10 readers -
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