Facebook Advertising

    • Facebook Ads: How to Create Offline Event Custom Audiences

      Late last year, Facebook added the ability for brick and mortar businesses to track the offline impact of their Facebook ads with Offline Event Sets. Now advertisers can target these customers through Offline Event Custom Audiences. Let’s take a closer look at Offline Event Sets and how advertisers can create audiences to target these customers with their Facebook ads.

      Jon Loomer/ Jon Loomer Digitalin Social How To's- 18 readers -
    • Never Run a Facebook Traffic Campaign Again

      One of the optimization campaign options for ads on Facebook is ‘link clicks.’ Facebook describes a link click/traffic campaign this way: “Once you’ve decided on the aim of your Facebook clicks to websi ...

      3Q Digital- 8 readers -
    • Dynamic Creative for Facebook Ads

      Assembling the perfect, most effective combination of creative for Facebook ads is a time-consuming process for advertisers. Thanks to Dynamic Creative, that process just got a whole lot easier. Which image works best? Should you use short or long text? How about your headline? Does the CTA button matter? We, as advertisers, struggle with these questions.

      Jon Loomer/ Jon Loomer Digitalin Social- 10 readers -
  • Facebook Lead Ads Form: Customize Thank You Screen

    … Facebook Lead Ads were launched more than two years ago, and they’ve been an important tool in my advertising toolbox. However, there’s been one minor annoyance with these ads: The thank you screen. That annoyance is no more. Let’s take a look at what has changed… The Old Thank You Screen First, here’s a quick refresher of how Facebook Lead…

    Jon Loomer/ Jon Loomer Digital- 9 readers -
  • Facebook Collection Ads: Things to Know

    What is a Collections Ad Unit? In March of this year, Facebook released the Collections unit – a new ad format that showcases products from your Product Catalog, along with a static image, vi ...

    3Q Digital- 7 readers -
  • How to Survive the Q4 CPC Surge on Facebook

    … November through December often sees the highest competition in the social channels, thanks to a perfect storm of reserved budgets for Q4 coupled with the remnant advertising budget to be exhausted that has been accumulating through the year. This makes reaching users on Facebook (and nearly all channels) far more expensive, so expect higher costs…

    3Q Digitalin Social How To's- 10 readers -
  • Facebook Ads Manager Updates – What You Need to Know

    … There’s a little shakeup occurring in the world of paid social. Facebook recently announced it is rolling out an updated advertising management tool combining Ads Manager and Power Editor. This means Power Editor will eventually go away and (thankfully!) there will be less confusion over deciding on which tool to use. The option to use […] The post Facebook Ads Manager Updates – What You Need to Know appeared first on 3Q Digital. …

    3Q Digitalin Social How To's- 8 readers -
  • The Power of Boosted Facebook Posts for Direct Response

    … When building any Facebook acquisition campaign, every marketer has their main checklists of best practices. Use clear and concise ad copy, have a strong call-to-action, and be upfront with what you ultimately want: a conversion. Whether it’s a signup, purchase, or form fill, our main goal is to get a direct response. However, a common […] The post The Power of Boosted Facebook Posts for Direct Response appeared first on 3Q Digital. …

    3Q Digital- 10 readers -
  • 7 Tips for Success with Facebook’s Live Promoted Video

    … If you are reading this, you have most likely taken advantage of Facebook Live. But have you tried promoting your video DURING your live broadcast? We have, and we’ve got some tips for you to make your promoted live video a success. In June, Facebook started to allow live promoted videos for pages that are […] The post 7 Tips for Success with Facebook’s Live Promoted Video appeared first on 3Q Digital. …

    3Q Digital- 7 readers -
  • Facebook Ads Manager and Power Editor Combine Into One Tool

    … Facebook announced today that Power Editor and Ads Manager will be combining into one tool. Deep breaths… For those who have used Power Editor religiously for the past several years due to added features not available in Ads Manager, don’t worry. It sounds as though no functionality will be lost. For those who have used Ads Manager because…

    Jon Loomer/ Jon Loomer Digitalin Social- 13 readers -
  • Facebook Conversion Optimization: Standard and Extended

    … You have a new product that you want to promote. You create a Facebook ad campaign. Should you optimize for conversions or clicks? Now, you have another option with a new Facebook conversion optimization feature: BOTH. Let’s take a closer look… How Conversion Optimization Works One of the many benefits of Facebook advertising is the ability…

    Jon Loomer/ Jon Loomer Digitalin Social- 14 readers -
  • Using Exclusions to Strengthen Retargeting

    Social experts know that running retargeting campaigns on your account is one of the easiest ways to bring in conversions while keeping your audience engaged with your brand. Your options for retargeti ...

    3Q Digital- 13 readers -
  • How to Edit Facebook Link Previews

    …. Now, if you click that “x” at the top right of the image, it removes the preview entirely with no ability to replace the image. This is also now the case in the Page Posts area of Ads Manager… Facebook took away the ability to edit link previews as part of their ongoing efforts to combat fake news. Offenders would edit that information to mislead…

    Jon Loomer/ Jon Loomer Digital- 11 readers -
  • Q2 2017 Facebook Advertising Benchmark Report [SlideShare]

    …Mobile advertising skyrocketed on Facebook in Q2 2017. According to Facebook’s recent revenue report, mobile advertising now commands an 87% share of all ad revenue. What’s driving this massive increase in mobile ad spend? Nanigans recently explored this shift in its Q2 2017 Facebook Advertising Benchmark report. Learn how advertisers…

    Nanigansin Social Mobile- 12 readers -
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