Facebook: Advertising

  • Improving the social shopping experience: Facebook Shoppable Feed ads

    … Facebook has been developing its ad offerings for years, and while paid social will always sit firmly at the top of the funnel, the social media giant is particularly focused on ad formats that will encourage users to slide straight down to the bottom and make a purchase. Back in 2015, Facebook released Dynamic Product Ads, which enabled…

    Marketing Landin Social Facebook- 17 readers -
  • Facebook turns sound on by default in videos, debuts TV apps

    … feed, with the sound fading in and out as pass through each video. Facebook hopes you are cool with an audible news feed because that will make the company cooler with advertisers, like Unilever and its agency GroupM that only buy video ads that run with the sound on, as well as brands, publishers and creators that have had to rethink…

    Marketing Landin Social Facebook- 10 readers -
  • Instagram will show ads to the 150 million people viewing Stories daily

    … Five months after Instagram cloned Snapchat’s Stories product, the Facebook-owned photo-and-video app’s version has accrued a daily audience as big as Snapchat’s and is now looking to accrue revenue. Every day 150 million people check out Instagram Stories, the collections of photos and videos people post that expire after 24 hours. That’s 50…

    Marketing Landin Social Facebook- 29 readers -
  • Facebook’s retargeted ads broadened to include rivals’ site, Page audiences

    Almost two years after Facebook rolled out a way for advertisers to retarget people checking out products on their sites, the social network is adding the ability to extend that retargeting to people checking out products on other brands’ sites and apps as well as their Facebook followers. Facebook’s Dynamic Ads can now be used to retarget people who check out a product on a ...

    Marketing Land- 16 readers -
  • Facebook’s mid-roll video ads will be limited to 15 seconds

    … Last year Facebook started interrupting some Live broadcasts with mid-roll video ads, and this year the social network plans to do the same with non-Live videos. Facebook will inject mid-roll ads into some publishers’ videos after those videos have played for at least 20 seconds, according to a report published by Recode on Monday. The video…

    Marketing Landin Social Facebook- 21 readers -
  • 2016: The Year in Social Media

    … fessed up to incorrectly calculating videos’ average watch time. Then it messed up on several more measurements. Then a couple more. Then another. And now, will there be others next year? The year of live video Live video became a feature for social networks in 2015. In 2016 it became a business. Facebook started paying media companies…

    Marketing Landin Social Facebook Twitter- 20 readers -
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