Facebook: Advertising

    • Twitter overcharged video advertisers due to error in its Android app

      Well, Twitter has one-upped Facebook. For more than a month, Twitter incorrectly measured brands’ video ads running on Android devices and overcharged advertisers as a result, the company said on Thursday. “We recently discovered a technical error due to a Twitter product update to Android clients that affected some video ad campaigns from November 7 to December 12.

      Marketing Landin Social Facebook Twitter- 16 readers -
    • 2016: The Year in Social Media

      Oh, 2016. You were a year that may not be missed but cannot be forgotten. You were the year that a social network famed for spreading news got flamed for spreading fake news. The year the same social network, that’s spent the past few years talking up its measurement capabilities, had to issue several mea culpas for math errors.

      Marketing Landin Social Facebook Twitter- 16 readers -
  • Instagram will show ads to the 150 million people viewing Stories daily

    Five months after Instagram cloned Snapchat’s Stories product, the Facebook-owned photo-and-video app’s version has accrued a daily audience as big as Snapchat’s and is now looking to accrue revenue. Every day 150 million people check out Instagram Stories, the collections of photos and videos people post that expire after 24 hours.

    Marketing Land- 25 readers -
  • Facebook’s mid-roll video ads will be limited to 15 seconds

    … money by distributing their videos on YouTube, Twitter and Amazon, or by producing branded videos to distribute on Facebook without needing to share any of that money with the social network. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported…

    Marketing Landin Social Facebook- 16 readers -
  • Should advertisers pressure Facebook to be audited?

    … buyer, who fumed to Adweek that “if this were a TV network there would be scandal and lawsuits.” Scandal and lawsuits aside, a consensus is building in the advertising community that Facebook — like any modern media company — and certainly a media company projected to bill more than $25 billion in 2016 — needs to be audited. And only accreditation…

    Marketing Landin Social Facebook- 11 readers -
  • Here’s an itemized list of Facebook’s measurement errors to date

    … in a 500 percent average increase in the number of “reactions on post” and a 25 percent average decrease in the number of “reactions on shares,” according to Facebook. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age…

    Marketing Landin Social Facebook- 13 readers -
  • Facebook discloses new measurement errors, continues to hone its math

    … of the engagement categories combined, and I wanted to see if there was a way to zero in on the articles’ share counts. I figured checking the share counts specifically could signal how the news feed algorithm change Facebook announced in June, which prioritized sharing for organic Page post distribution, may have impacted the spread of fake news articles…

    Marketing Landin Social Facebook- 12 readers -
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