Facebook: Advertising

    • Facebook expands branded content program, will mark posts as ‘paid’

      For nearly a year, Facebook has been giving verified Facebook page owners — typically brands, publishers or influencers — the ability to run branded content, normally inclusive of text, photos, videos, Instant Articles, links and Live videos that feature a brand, third-party product or sponsor in some capacity. Now Facebook is opening these endorsements to even more pages.

      Marketing Landin Social Content- 13 readers -
    • Facebook’s renamed analytics tool now tracks Pages, in-store purchases

      Two years after introducing a rival to Google Analytics, albeit a limited one, Facebook is renaming Analytics for Apps as Facebook Analytics to underscore the tool’s maturation into a legitimate contender that has been used by more than 1 million apps at some point since its introduction. The revamped Facebook Analytics can not only track the people who interact with a busin ...

      Marketing Landin Social Facebook- 15 readers -
  • Facebook now has more than 5 million monthly advertisers

    Facebook execs continue to caution investors that its advertising revenue growth will soon decelerate. But so far, the social network’s advertising business isn’t showing many, if any, signs of slowing. Case in point: over the past year or so, Facebook has attracted a million new advertisers roughly every six months.

    Marketing Land- 13 readers -
  • Facebook’s Canvas ads get easier to create (and recreate) with new API

    Facebook’s iAd-like Canvas ads can be as labor-intensive as they are immersive. The social network unveiled the creative kitchen sink of an ad format in September 2015. Since then, brands have had to manually create each individual Canvas ad on Facebook’s desktop site — uploading the photos and videos, typing out the text and links, placing each element on each page and so on.

    Marketing Land- 11 readers -
  • P&G’s Marc Pritchard calls for timeline on digital ad measurement audits

    Procter & Gamble’s chief brand officer, Marc Pritchard. When Marc Pritchard, the chief brand officer of one of the world’s most powerful marketers, Procter & Gamble, speaks, the entire ad industry listens. In late January, Pritchard called for all digital media companies looking to win his brands’ ad dollars to open themselves to independent audits of their ad meas ...

    Marketing Land- 15 readers -
  • Facebook adopts header bidding to make its ad network more competitive with Google’s

    Long story short: Facebook’s ad network is challenging ad networks run by Google and others to see who can get publishers the best deals for their inventory by adopting a process called header bidding that levels the playing field for publisher’s programmatic ad sales. Long story long: There are a lot of parallels between programmatic advertising and online travel booking.

    Marketing Land- 24 readers -
  • UTM tags + Facebook ads = awesome

    … Facebook advertising and looking to create leads or sales but is struggling with understanding the real results you are creating, you’re not alone. All too many businesses put $100 to $200 into Facebook advertising for lead gen, see zero results and move on. In this article, you will learn three very specific tactics that are about to change your…

    Marketing Landin Social Facebook- 15 readers -
  • Instagram now has more than 1M advertisers, doubling in past 6 months

    … It has been a year and a half since Instagram rolled out the welcome mat to all advertisers. Remember that as you read the next sentence. Instagram now has more than 1 million monthly active advertisers, the company announced on Wednesday. That’s five times as many advertisers as the Facebook-owned photo-and-video app claimed 13 months ago…

    Marketing Landin Social Facebook- 19 readers -
  • Facebook will let publishers show more ads in Instant Articles

    … Facebook is an important platform for publishers to have their work seen and heard. But publishers also need to make money, especially when giving Facebook their content for the Instant Articles platform. It’s been an ongoing balancing act to get things right for both sides. A newly announced set of updates to Instant Articles give publishers…

    Marketing Landin Social- 15 readers -
  • 10 easy steps to help your business flourish on Facebook

    If your business isn’t making itself visible on Facebook, then you’re missing out on one of the most cost-effective places to meet new customers. Everyone is aware of the popularity of Facebook, but not as many people appreciate the opportunities available to businesses that develop a social media presence.

    Will Scott/ Marketing Land- 16 readers -
  • Video: See how Facebook inserts mid-roll ads in non-live videos

    … Of course the first time I find an ad interrupting a video on Facebook would happen while watching a video titled “No pants in court.” The video, about a Kentucky judge berating the local jail for sending a defendant to her courtroom sans pants, posted by millennial-centric news publisher Mic appears to be part of the test Facebook announced…

    Marketing Landin Social Facebook How To's- 17 readers -
  • Facebook to phase out Atlas brand, shift tools & clients to Facebook’s products

    Facebook is finally phasing out Atlas, the ad server and measurement platform that it acquired from Microsoft in February 2013 and has been folding into Facebook since last fall. Over the next year, Facebook will move Atlas’s existing measurement capabilities and its remaining clients to Facebook-branded products like Business Manager, the company announced on Tuesday.

    Marketing Land- 16 readers -
  • Pro tips for every Facebook visual ad type

    … Advertisers flock to Facebook and Instagram because of the unparalleled targeting, engaged audiences and bevy of visual ad products. Clients frequently ask me what the “best” type of ad is on Facebook. The truth is, they are all capable of driving incredible ROI when you know how to best utilize them. The tips in this post include best…

    Marketing Landin Social Facebook- 15 readers -
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