Facebook: Advertising

  • Getting a clearer picture of local marketing attribution

    … There’s a reason many brands don’t track in-store attribution for local marketing: it’s hard. Really hard. I’m reminded of the old adage that says half the money you spend on advertising is wasted; you just don’t know which half. Similarly, half your customers walk into your store as the result of local marketing; you just don’t know which half…

    Marketing Landin Facebook- 11 readers -
  • Facebook will try out selling ads on TV screens next week

    … Facebook wants to see if it can bring its big ad business to the big screen. Next week Facebook plans to start a test that will have its Audience Network ad network sell video ads within apps on internet-connected TV platforms like Apple TV and Roku, Recode reported earlier on Friday. A Facebook spokesperson confirmed the company’s plan…

    Marketing Landin Facebook- 9 readers -
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