Facebook: Advertising

  • UTM tags + Facebook ads = awesome

    … Facebook advertising and looking to create leads or sales but is struggling with understanding the real results you are creating, you’re not alone. All too many businesses put $100 to $200 into Facebook advertising for lead gen, see zero results and move on. In this article, you will learn three very specific tactics that are about to change your…

    Marketing Landin Social Facebook- 12 readers -
  • Facebook will let publishers show more ads in Instant Articles

    … Facebook is an important platform for publishers to have their work seen and heard. But publishers also need to make money, especially when giving Facebook their content for the Instant Articles platform. It’s been an ongoing balancing act to get things right for both sides. A newly announced set of updates to Instant Articles give publishers…

    Marketing Landin Social- 12 readers -
  • 10 easy steps to help your business flourish on Facebook

    …. Given the number of people on Facebook, creating an event page can also increase the turnout for your real-world event. Facebook events make it easy for users to invite friends and see how many people plan to attend. 9. Pay for advertising Once you collect a few hundred fans on Facebook, you’ll notice that your posts don’t seem to get as many views…

    Will Scott/ Marketing Landin Social Facebook- 12 readers -
  • Video: See how Facebook inserts mid-roll ads in non-live videos

    … Of course the first time I find an ad interrupting a video on Facebook would happen while watching a video titled “No pants in court.” The video, about a Kentucky judge berating the local jail for sending a defendant to her courtroom sans pants, posted by millennial-centric news publisher Mic appears to be part of the test Facebook announced…

    Marketing Landin Social Facebook How To's- 15 readers -
  • Pro tips for every Facebook visual ad type

    … Advertisers flock to Facebook and Instagram because of the unparalleled targeting, engaged audiences and bevy of visual ad products. Clients frequently ask me what the “best” type of ad is on Facebook. The truth is, they are all capable of driving incredible ROI when you know how to best utilize them. The tips in this post include best…

    Marketing Landin Social Facebook- 12 readers -
  • Improving the social shopping experience: Facebook Shoppable Feed ads

    … Facebook has been developing its ad offerings for years, and while paid social will always sit firmly at the top of the funnel, the social media giant is particularly focused on ad formats that will encourage users to slide straight down to the bottom and make a purchase. Back in 2015, Facebook released Dynamic Product Ads, which enabled…

    Marketing Landin Social Facebook- 17 readers -
  • Facebook turns sound on by default in videos, debuts TV apps

    … Facebook videos are getting bigger and louder. In the biggest change since December 2013 when Facebook began playing videos automatically in people’s news feeds, Facebook will now play those videos automatically with the sound on by default, the company announced on Tuesday. Facebook announced more news surrounding videos playing on small…

    Marketing Landin Social Facebook- 11 readers -
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