Facebook: Advertising

  • Facebook wants to automate publishers’ direct-sold video ad deals

    … submitted to Audience Direct so that Facebook’s own sales team cannot use that information to pitch its own video ads to advertisers. I’m waiting to hear back from the spokesperson about that. Facebook isn’t the only member of the digital advertising duopoly trying to take part in publishers’ direct deals. Two years ago, Google rolled out its own…

    Marketing Landin Social Facebook- 11 readers -
  • Facebook’s Q1 2017 earnings report in 6 charts

    … Facebook continues to make a ton of money… … but for months, Facebook execs have warned that its advertising revenue growth will slow down in 2017 as it stops squeezing more ads into the average news feed. But in Q1, Facebook showed no signs of slowing down just yet. Counterbalancing Facebook’s stagnating ad load is its still-ballooning user…

    Marketing Landin Social Facebook- 18 readers -
  • Facebook pixels get upgrade to track actions & page data

    The engine behind Facebook’s tracking and targeting just got an upgrade. The Facebook pixel helps track conversions, optimize ad spends and retarget users. An upgrade to the pixel was just rolled out that will now capture more information, including actions and page structure and data. The biggest area that marketers should pay attention to is the ability to track actions based on site use.

    Greg Finn/ Marketing Land- 18 readers -
  • What is the value of a ‘Like?’

    … I remember the days when you could only run Page Like campaigns within Facebook advertising. Brands and advertisers poured tens, often hundreds, of thousands of dollars collecting Likes, and Facebook had us convinced there was value in doing so. Today, there are various advertising opportunities and objectives, but Likes are still widely…

    Marketing Landin Social- 20 readers -
  • Facebook begins retargeting potential travelers with ads featuring flight info

    Here’s why, after the next time you check flights online, an ad flagging a seat on a specific flight might land in your Facebook or Instagram feed. Facebook has begun retargeting people looking to travel with airfare-promoting ads, the company announced on Thursday. Called Dynamic Ads for Travel for Flights, the program extends to airlines the same industry-specific retarget ...

    Marketing Land- 20 readers -
  • Facebook now has more than 5 million monthly advertisers

    … Facebook execs continue to caution investors that its advertising revenue growth will soon decelerate. But so far, the social network’s advertising business isn’t showing many, if any, signs of slowing. Case in point: over the past year or so, Facebook has attracted a million new advertisers roughly every six months. On Monday, Facebook…

    Marketing Landin Social Facebook- 18 readers -
  • Facebook expands branded content program, will mark posts as ‘paid’

    … For nearly a year, Facebook has been giving verified Facebook page owners — typically brands, publishers or influencers — the ability to run branded content, normally inclusive of text, photos, videos, Instant Articles, links and Live videos that feature a brand, third-party product or sponsor in some capacity. Now Facebook is opening these…

    Marketing Landin Social Content- 13 readers -
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