Facebook: Advertising

  • Bazaarvoice adds ad targeting platform based on consumer intent

    … Bazaarvoice’s visualization of its network. For more than 5000 brands, Bazaarvoice’s cloud-based software allows visitors to rate or review products, or to upload product-related imagery. Now, the Austin, Texas-based company is taking the next step, by announcing a first-party data-based ad platform that targets those visitors with ads…

    Marketing Landin Display Facebook- 11 readers -
  • Facebook tests ads in Groups, potentially easing ad load issue

    More than 1 billion people use Facebook Groups every month, and now the social network is starting to let advertisers join the cliques. Facebook is showing ads in the Group feeds of some people in Australia, Canada, Ireland and New Zealand, as part of a test. “We have started to test delivering ads to people in Facebook Groups, and will be evaluating the response before det ...

    Marketing Land- 9 readers -
  • Instagram now has more than 500,000 active advertisers

    A year after officially opening up its ad business to all advertisers, Instagram is getting more and more brands to buy its ads and getting even more businesses to convert to its new-ish business profiles. Instagram now claims to have more than 500,000 advertisers actively buying its ads each month, up from more than 200,000 in February 2016.

    Marketing Land- 9 readers -
  • 4 solutions to dial in your Facebook attribution

    … So you’re advertising on Facebook and have a good handle on the levers that drive performance, but one thing you don’t have completely dialed in is your attribution. If this sounds like your brand, you are not alone. Facebook attribution is a topic I’ve discussed with every single one of my clients at some point and continue to build…

    Marketing Landin Social Facebook- 12 readers -
  • Facebook Lookalikes go global with new update

    … Since released more than 3 years ago, Facebook Lookalike Audiences have been the gold standard for matching like-minded audiences. A new release from Facebook is now bringing the powerful matching across borders – International Lookalike Audiences. This new resource will give marketers the ability to target international audiences similar…

    Greg Finn/ Marketing Landin Social Facebook- 10 readers -
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