Facebook: Advertising

  • Facebook aims for TV ad dollars with household-wide ad targeting

    … When you watch TV with the people you live with, you see the same ads. Soon that may also be the case when you check Facebook. Facebook is giving advertisers a way to target everyone who lives in the same household and to see how their ads performed at the household level, the company announced on Tuesday. Facebook’s new household ad…

    Marketing Landin Social Facebook- 12 readers -
  • Facebook brings value metrics to campaigns to help advertisers target the best customers

    … be found within your Ads Manager or Business Manager accounts. For more information, see the official Facebook post. About The Author Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn. …

    Greg Finn/ Marketing Landin Social Facebook- 16 readers -
  • Instagram ads can now link to brands’ Messenger accounts, bots

    … Facebook continues to find ways for its three major brands — Facebook, Instagram and Messenger — to complement one another. In the latest example, brands can now buy ads from Facebook to run on Facebook’s photo-and-video sharing app that link to a marketer’s account in Facebook’s messaging app. The extension of Messenger-linked ads…

    Marketing Landin Social Facebook- 29 readers -
  • Facebook wants to automate publishers’ direct-sold video ad deals

    … Already a dominant audience conduit, Facebook is looking to play an even bigger role in publishers’ ad businesses. A year after Facebook started auctioning off publishers’ in-stream video ad inventory through its Audience Network ad network, the social network has started taking part in the deals that publishers strike directly…

    Marketing Landin Social Facebook- 13 readers -
  • The most important thing to know about Facebook’s ad load problem

    … on Messenger. In 2015 Facebook redesigned Pages on mobile to make it easier for people to connect with a business through Messenger. Then in 2016 it opened Messenger to bots so that businesses could automate their conversations with customers. And in 2017 it is making it easier for the 1.2 billion people that use Messenger every month to find businesses…

    Marketing Landin Social Facebook- 28 readers -
  • Facebook’s Q1 2017 earnings report in 6 charts

    … Facebook continues to make a ton of money… … but for months, Facebook execs have warned that its advertising revenue growth will slow down in 2017 as it stops squeezing more ads into the average news feed. But in Q1, Facebook showed no signs of slowing down just yet. Counterbalancing Facebook’s stagnating ad load is its still-ballooning user…

    Marketing Landin Social Facebook- 22 readers -
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