Facebook Advertising Trends

  • Q1 2016 Global Facebook Advertising Benchmark Infographic

    …In a recent earnings call with investors, Facebook reported that its ad revenue in Q1 2016 grew by 57% to an astonishing $5.2 billion. Rising ad spend in mobile video and higher returns for retailers are just a few key trends driving monster growth in Facebook advertising this year. Where are Nanigans customers spending their 2016 digital marketing budgets, and what ad units are driving the most ROI? Get the inside scoop from our latest infographic: Want a 360 degree view […]…

    Nanigansin Social- 10 readers -
  • 5 Trends Fueling Facebook Advertising In 2016

    … an impact on your marketing plans for the upcoming year. So to help you prepare, we’ve composed a two-part list of trends that you need to be aware of in 2016. 1. Facebook Amps Up Innovation Facebook has a strong focus on increasing its advertising effectiveness. In 2015 alone, Facebook released ad innovations like the carousel unit, relevance score…

    Nanigansin Social Facebook Retargeting- 27 readers -
  • 5 Digital Marketing Trends Impacting 2016 Facebook and Instagram Advertising

    … campaign performance than ever before. As more marketing teams move towards in-house control of their programmatic advertising in 2016, they can elevate their thinking around ROI to focus on the true customer lifetime value driven by ad campaigns. 5. Native Advertising Rises Above The Block In 2015, ad blocking stirred up the world of digital…

    Nanigansin Social Facebook- 20 readers -
  • Nanigans Releases Q1 2014 Facebook Advertising Trends Report

    …Nanigans released a Q1 2014 Facebook Advertising Trends Report today for advertisers on Facebook. The report provides key metrics and insights for performance marketers and CMOs looking to maximize their Facebook advertising return on investment (ROI). Our data shows that brands were willing to pay more for advertising in the first quarter of 2014…

    Laurie Cutts/ Nanigansin Social- 18 readers -
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