Facebook Advertising Trends

  • Q1 2016 Global Facebook Advertising Benchmark Infographic

    …In a recent earnings call with investors, Facebook reported that its ad revenue in Q1 2016 grew by 57% to an astonishing $5.2 billion. Rising ad spend in mobile video and higher returns for retailers are just a few key trends driving monster growth in Facebook advertising this year. Where are Nanigans customers spending their 2016 digital marketing…

    Nanigansin Social- 10 readers -
  • 5 Trends Fueling Facebook Advertising In 2016

    … to maximize ad spend. 3. Retargeting Gets Even More Powerful The start of a new year is the perfect time for advertisers to reassess retargeting efforts and explore the newest, most powerful tools available. With the introduction of dynamic product ads in 2015, Facebook offered marketers a highly scalable retargeting solution that’s built…

    Nanigansin Social Facebook Retargeting- 27 readers -
  • 5 Digital Marketing Trends Impacting 2016 Facebook and Instagram Advertising

    … campaign performance than ever before. As more marketing teams move towards in-house control of their programmatic advertising in 2016, they can elevate their thinking around ROI to focus on the true customer lifetime value driven by ad campaigns. 5. Native Advertising Rises Above The Block In 2015, ad blocking stirred up the world of digital…

    Nanigansin Social Facebook- 20 readers -