Facebook Analytics

  • Facebook Analytics Funnels: Value of Reactions and Page Actions

    … Did you know that you can use Facebook Analytics Funnels to help uncover the value of an action on Facebook? You can, and it’s pretty amazing. You probably noticed that I’m on a big Facebook Analytics kick lately. Andrew wrote about 3 Benefits of Facebook Analytics a couple of weeks ago, and I wrote about Facebook Analytics, the Pixel…

    Jon Loomer/ Jon Loomer Digitalin Social- 8 readers -
  • Facebook Wants You to Trust & Optimize Ads with Just Two Metrics

    …! And YOU get organic reach!) Both sides of this relationship really took advantage of this new line of communication, and Facebook remained a true ‘social’ platform. When businesses posted ads on their page, users only saw them when they followed that particular Facebook page. This opt-in format arguably allowed brands to disguise that they were…

    Portent, Incin Social- 15 readers -
  • Facebook Analytics, the Pixel, and Events

    … Facebook Analytics is a terrific tool that not enough marketers are using. Andrew Foxwell documented a few of the benefits recently. But, how do you get the most out of it? In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Ultimately, I’ll…

    Jon Loomer/ Jon Loomer Digitalin Social- 19 readers -
  • 3 Benefits of Facebook Analytics

    … on December 5 and 7 for our upcoming master class on Facebook Analytics! 1. Visualizing Your Entire Funnel Up until this point, visualizing your entire sales funnel on Facebook had been incredibly difficult. Jon’s experiment successfully proved how you can use Facebook ads to bring people creatively through your sales funnel. However, you lacked some…

    Jon Loomer Digitalin Social- 12 readers -
Get the top posts daily into your mailbox!