Facebook Anthology

  • The Advent of Audience Parting (Because Day Parting Is So 1996)

    … prices, as there’s almost no waste. You only reach the people you want to reach, not all those innocent bystanders. And the more data you have (Did they respond to your last ad? What about the one before it?), the more precise your targeting becomes. Algorithms and other automated procedures for finding the right audience can turn the whole…

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