Facebook Anthology

  • The Advent of Audience Parting (Because Day Parting Is So 1996)

    … into distinct parts. So why cling to day parting when we have access to the sort of data that allows us to target the exact people we want to reach? Instead, we propose that the industry stop thinking about day parting and move on to a system that uses a combination of audience data and social data to create custom scaled audience segments. We…

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