Facebook Audience

  • The Rise of People-Based Marketing and Advertising

    … In their whitepaper on People-Based Marketing, Atlas provides some interesting statistics on people-based marketing and advertising. While spending more time on mobile overall, 25% of people use 3 or more devices per day, and 40% of people switch devices to complete an activity Tweet This! What is People-Based Marketing? Some applications…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • 4 Ways to Use Dark Facebook Posts for Business

    … Do you want to target a segment of your Facebook audience? Have you considered dark Facebook posts? Dark (unpublished) posts are a great way to tailor different messages to various audiences without posting multiple messages to your Page timeline. In this article you’ll discover four ways to use dark Facebook posts for your business. Why…

    Social Media Examinerin Social Facebook- 26 readers -
  • Quick Reference Guide for Facebook Marketers

    … of events and birthdays on the Events page. See a List of Your Groups To view the groups you manage and belong to in one list, go to the Browse Groups page. You can edit settings for groups you manage, change notification settings and leave groups. Facebook also suggests groups for you based on topic, friends and location. To create a new group from here…

    Kristi Hines/ Social Media Examinerin Social Facebook- 21 readers -
  • 3 Ways to Optimize Facebook Ads for Better Results

    …, there is little to no information on the exact category or type of Facebook users who are converting through your ad. #2: Compare Duplicate Ad Performance This may come as a surprise, but I’m advising you not to create too many ad variants just yet. Don’t jump right into A/B testing. Designing good ad creative takes real time and effort, yet so…

    Jason How/ Social Media Examinerin Social Facebook- 19 readers -
  • How to Make Your Facebook Marketing Work for B2B

    … Do you target other businesses? Are you struggling to generate more Facebook engagement? Facebook marketing can work well for B2B companies, but you may have to rethink how you use your Facebook page. In this article you’ll discover four tips that can help you make Facebook work for your B2B company or client. #1: Understand Your Audience…

    Ben Harper/ Social Media Examinerin Social- 22 readers -
Get the top posts daily into your mailbox!