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One of the challenges I see very often when it comes to Facebook marketing is that people are many times trying to market to their friends and family from their Facebook profile instead of building a targeted audience that they can market to from their fan page. There are 3 main reasons why this doesn’t work well: Often times your friends and family are not AT ALL interested ...
… In their whitepaper on People-Based Marketing, Atlas provides some interesting statistics on people-based marketing and advertising. While spending more time on mobile overall, 25% of people use 3 or more devices per day, and 40% of people switch devices to complete an activity Tweet This! What is People-Based Marketing? Some applications…